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“If you wish to persuade me,you must think my thoughts,feel my feelings, andspeak my words.”                              ...
PROMISEPROMISE
REALITY
The Agency Goal:Deliver customersto our advertiserseffectively and efficiently
The Publisher Goal:Deliver audiencesto agencieseffectively and efficiently
Creative                     Media           Segmentation                 Audience           Positioning                  ...
CREATORS               PACKAGERS                 +                       +            PRODUCERS              DISTRIBUTORSM...
NEW MARKETINGNOT NEW MEDIA
THE AUDIENCE RULES
MARKETERSNavigating the new media landscapeCapturing attention in an on-demand worldBalance short-term sales focus with lo...
Channel TypesDigitalTelevisionPrintSearch             Transaction Types             Direct             Aggregated         ...
Demographic Geographic    Lifestyle  Behavioral  Contextual   3rd Party Client Data
The work desktop has revolutionized…
Thankyou.
0930 omma rtb nick pahade
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0930 omma rtb nick pahade

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0930 omma rtb nick pahade

  1. 1. “If you wish to persuade me,you must think my thoughts,feel my feelings, andspeak my words.” - Cicero
  2. 2. PROMISEPROMISE
  3. 3. REALITY
  4. 4. The Agency Goal:Deliver customersto our advertiserseffectively and efficiently
  5. 5. The Publisher Goal:Deliver audiencesto agencieseffectively and efficiently
  6. 6. Creative Media Segmentation Audience Positioning Channel MixMARKETER AGENCY PUBLISHER Messaging Reach Brand Frequency Advertising Promotion Offer CONSUMER
  7. 7. CREATORS PACKAGERS + + PRODUCERS DISTRIBUTORSMARKETER CONSUMER PUBLISHER AGENCY TECHNOLOGY PLATFORMS
  8. 8. NEW MARKETINGNOT NEW MEDIA
  9. 9. THE AUDIENCE RULES
  10. 10. MARKETERSNavigating the new media landscapeCapturing attention in an on-demand worldBalance short-term sales focus with long-term brand ambition
  11. 11. Channel TypesDigitalTelevisionPrintSearch Transaction Types Direct Aggregated Automated & Optimized (RTB)
  12. 12. Demographic Geographic Lifestyle Behavioral Contextual 3rd Party Client Data
  13. 13. The work desktop has revolutionized…
  14. 14. Thankyou.

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