Katallaxy Overview 042310 iPhone Ready

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Katallaxy is a strategic marketing firm. We help companies of all sizes find opportunities in the marketplace, and fulfill those opportunities profitably. The business solutions we deliver reflect our practical
experience, our multi-disciplined approach and our dynamic, entrepreneurial model.
In the end, we help companies commercialize products, drive adoption and usage, and build brands.

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Katallaxy Overview 042310 iPhone Ready

  1. 1. "The order brought about by the (( katallaxy )) mutual adjustment of many individual economies in a market." what we do -Friedrich Hayek april 2010
  2. 2. what we’re doing katallaxy is a strategic marketing firm. We help companies of all sizes find opportunities in the marketplace, and fulfill those opportunities profitably. The business solutions we deliver reflect our practical experience, our multi-disciplined approach and our dynamic, entrepreneurial model. In the end, we help companies commercialize products, drive adoption and usage, and build brands. © 2010 katallaxy all rights reserved what we do 2
  3. 3. what we’re doing entrepreneurial marketing Doing what is necessary to drive our Seeking opportunities clients' businesses forward and having and new ways of them win in the market. thinking… Delivering practical business solutions …instead of viewing that aren't tethered to one marketing discipline or another. everything through the prism of "traditional A Diverse Team = True Client marketing.” Advocacy: We apply the best resources for whatever the client needs. © 2010 katallaxy all rights reserved what we do 3
  4. 4. what we’re doing common business challenges: •Limited time & resources •A world of constant change •Increasing market complexity •Mission-critical business objectives katallaxy solutions: •Developing Strategies and Plans to identify and exploit a winnable Market Position. •Communicating a compelling Value Proposition that builds interest with your audience. •Executing marketing programs that Drive Adoption and Mobilize your Brand. © 2010 katallaxy all rights reserved what we do 4
  5. 5. what we’ve done executed dozens of projects for more Internet & Technology •Buildproof than 30 clients in an array of industries. •Crawdad Tech / Wonkosphere •Element Tank Commercialized technologies - defining and assessing market opportunities and building the products and •JumpBox services to meet them. •Mission3 •N2Bid Helped clients understand their customers' needs. Business Services Found new markets and approaches to help clients •Affinity Connection reverse flat or declining sales. •Next Generation Insurance •The Board Institute Driven differentiation in increasingly commoditized, hyper-competitive markets. Consumer •Lila Natural Cosmetics / Hopscotch Leveraged Social Media to drive growth and viral Kids adoption. •SMSportz Design •Stretch to Win And much more...but you get the idea. © 2010 katallaxy all rights reserved what we do 5
  6. 6. we are multi-disciplined this is not a typical marketing team… Industry Experience •Business Services and its certainly not an ad agency. •Consumer Goods •Design We are a dynamic team of world class talent with •Ecommerce broad skill sets - all with a common passion for capturing market opportunities. •Entrepreneurship •Internet This multi-disciplined approach delivers solutions •Market Research that drive clients' businesses forward - not simply a •Mobile pretty logo, a brochure, a website, or a •Multimedia campaign. •Public Relations •Retail Our team is made up of business and consumer •Social Media brand-builders, analysts, designers, entrepreneurs, social media mavens and interactive marketing •Software experts. •And others © 2010 katallaxy all rights reserved what we do 6
  7. 7. we are multi-disciplined robert wallace Founding Partner Slipstream Labs (New Venture Dev) founder & ceo Director of Marketing Specializes in developing entrepreneurial marketing Affinnova (Market Research Software) initiatives, consumer and business branding, ecommerce Senior Product Manager and product marketing. Internet Venture Works (Ecommerce) 10+ years of start-up and client- Director, Retail & New Media Marketing side experience developing Airwalk Int’l (Footwear & Apparel) growth strategies, positioning companies, and bringing products to market. MBA, University of Pittsburgh © 2010 katallaxy all rights reserved what we do 7
  8. 8. what we can do for you services •Competitive/Market Analysis •Distribution strategy development •Messaging The foundation, the direction, the blueprint •Online Presence •Social Media •Packaging brand development •Partnerships Who you are, why you’re better, why you matter, and how to drive future sales •Positioning •Pricing •Product Marketing execution •Research & Insight Drive Awareness, Acquisition, Conversion, •Retail Marketing Retention, Communication & Engagement •Sales Support •And More © 2010 katallaxy all rights reserved what we do 8
  9. 9. what we can do for you startup marketing programs* petrol diesel strategy •Launch Plan •Launch Plan •10 hrs Consulting •15 hrs Consulting development •Value Prop •Petrol + •Your company is… •Benefits brand •Mission Statement •Reasons to Believe •Positioning Statement •Media Messaging development •Tagline •2 Constituencies •Logo •Brand ID Package •5-page Website & Copy •Petrol + •1 Press Release •SEO for Website execution •Social Media Setup & Guide •2 Press Releases •Results Analysis •10 Slide Sales Presentation price •$5,000 •$7,500 *custom programs available © 2010 katallaxy all rights reserved what we do 9
  10. 10. what we can do for you social media maximization its not whether to use social media, its how toe in water shallow end deep end strategy •Social Media Audit •Social Media Audit •Social Media Audit •Social Media Mktg Plan •Social Media Mktg Plan •Social Media Mktg Plan development •Toe in Water + •SEO - copy/content/cart •Blog setup and guidelines recommendations & analysis •1 SEO-optimized Press Release •SERPs - monitor search page •Shallow End + •Social Network Setup execution (Facebook, LinkedIn, Twitter) & rankings & recommendations •Custom Execution •Social Media Recruitment friend/follower/connection (contests, sweepstakes, fan building and recommendations promotions) •Blogger Relations •$2,000 strategy development price •$2,000 strategy development •$1,500/mo ongoing execution •Let’s Talk •Performance Fee © 2010 katallaxy all rights reserved what we do 10
  11. 11. do you have an idea? we cultivate, incubate and commercialize ideas - for our clients and for ourselves. "Ideas which have the • Do you see an opportunity to innovate or to thrill a power to alter the habits segment of the marketplace? of human thought do not • Is your concept “a hammer in search of a nail?” act on the conscious mind • Do you know who your competition is? alone; they seep through • Do you know how to position yourself in the market? to those deeper strata • Do you have a complex message that needs to be which are indifferent to communicated to multiple constituencies? logical contradictions. • Do you know how to articulate and illustrate your product, service and value to customers and They influence not some investors? specific concept, but the • Do you know how to package your company and total outlook of the mind." your products to increase adoption, value and profit? - Arthur Koestler, The Sleepwalkers • Do you understand how social media is affecting your business, and how to make it work to your advantage? © 2010 katallaxy all rights reserved what we do 11
  12. 12. (( katallaxy )) "The order brought about by the www.katallaxy.com mutual adjustment of many info@katallaxy.com individual economies in a market." @katallaxy -Friedrich Hayek 480.299.5363

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