The document discusses the dangers brands face when relying on "cut and paste" marketing plans. It notes that such plans can lead to not understanding customer needs, poor targeting, and consumer burnout. The document provides tips for avoiding cut and paste plans, such as incorporating new media strategically, focusing on innovation, getting outside perspectives on options, and highly targeting campaigns. Specific non-traditional marketing options are also presented, like social media influencer programs and in-pharmacy advertising.
1. September 2011
Ronnie Perchik
ronniep@promoaid.com
847.425.1580
2. It’s a Cut and Paste World:
The Danger of Marketers
Embracing this Culture
Disclaimer: Some of the materials used in this
presentation may have been cut and pasted