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Mind Share

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A ppt on GroupM's media agency.

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Mind Share

  1. 2. Dinesh Kamde MEDIA Preity Ochani Akash Sharma Vidita Sharma Vivek Sharma Amit Narnoli Presented By : Group No. 3
  2. 3. PART-1 INTRODUCTION
  3. 4. MEDIA INDUSTRY <ul><li>a perfect blend of creativity and commerce </li></ul><ul><li>and provides vast investment opportunities. </li></ul><ul><li>Industry growth rate- 18.6% </li></ul><ul><li>The industry is estimated to be worth </li></ul><ul><li>INR 43,700 crore currently. </li></ul>
  4. 5. Leading Global media Investment Management Operation. Parent Company to WPP agencies like MAXUS,MediaCom,Mediaedge & MindShare Created in 2003
  5. 6. World Leader In Marketing Communications One of the World’s Largest Communications Services Group Comprises of-
  6. 7. Single Largest Media Agency in India Part of GroupM, the media parent company of WPP Active in 96 cities across the globe MOTIVE-To raise the bar in the industry for media accountability, 360 media Implementation, client servicing, creativity & leverage scale THEME-Making clients brands famous & help them in accelerating profits the media investment management company of the WPP Group
  7. 8. PART-2 BCG MATRIX
  8. 9. HIGH Business Growth rate LOW HIGH LOW Relative Position (Market Share) 18.6% MARKET LEADER Lintas and Partners
  9. 10. PART-3 ENVIRONMENTAL ANALYSIS
  10. 11. MICRO ENVIRONMENT EMPLOYEES <ul><li>MindShare Aspire </li></ul><ul><li>Industry Expertise Training </li></ul><ul><li>Media Boot Camp </li></ul>
  11. 12. Preity MACRO ENVIRONMENT COMPETITORS <ul><li>Carat </li></ul><ul><li>OMD </li></ul><ul><li>Starcom </li></ul>
  12. 13. CLIENTS PROFILE Some of the major clients -
  13. 14. DEMOGRAPHIC NATURAL ENVIRONMENT
  14. 15. TECHNOLOGY <ul><li>Innovations </li></ul><ul><li>3D- a media strategy tool </li></ul><ul><li>Purple GRPs </li></ul><ul><li>Target Group Index </li></ul><ul><li>Mindset </li></ul><ul><li>IntelXeon </li></ul>
  15. 16. <ul><li>STRENGTHS:- </li></ul><ul><li>GLOBAL CLIENTS </li></ul><ul><li>SCALE OF OPERATION </li></ul><ul><li>BENCH STRENGTH </li></ul><ul><li>WEAKNESS </li></ul><ul><li>HIGH ATTRITION RATE </li></ul><ul><li>LOW MARKET SHARE IN INDIA </li></ul>SWOT ANALYSIS
  16. 17. <ul><li>OPPORTUNITIES </li></ul><ul><li>SCOPE OF INCREASING ITS MARKET SHARE </li></ul><ul><li>THREATS </li></ul><ul><li>BLACK ECONOMIC ENVIRONMENT </li></ul>SWOT CONTD...
  17. 18. THANK YOU

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