2. Task 1:Use the table to answer the two questions below
There are several ways we might classify audiences such as in gender,
age, ethnicities, sexual orientations etc.
The Standard Occupations Classification is listed below
3. A - In media , why might we group or classify audiences in this manner?
Because it may give a rough understanding of what different social
groups watch. This way it will give the media what to say at different
times depending on the story. This will give the best possible chance of
getting the highest audience ratings/ views. This is good because this
will means that the show will be making more money and therefore the
media will be getting more money. This is what they do with adverts.
They select the times that they show different adverts depending on
who the advert is targeted at.
4. B - How is audience research used in relation to new media products? (e.g.
rating, BARB, focus groups, questionnaires)
They would send someone out to undergo audience testing’s. this will help
out the director to make a deal with the best channel depending on when
certain people are home ( male, female, teenage, OAP ect) depending on
their show. This will also give them the best possible chance of getting more
money depending on what there show is because for example BBC3 is for
an audience of 18-15 where itv4 is for 60+ so they will know what channels
they will want to pitch there show to. The audience research will also help
the advertising company to decide when they show it on tv and how they
will make it (make it fast, slow, new music, old music) also they would do
some final adjustments on the negative feedback from the target audience
before being released on air.
5. Task 2
A - Using the classifications table and the BARB
website, what can you tell us about your chosen industry and your product from Unit 21? (who would
like your target audience be?)
by looking at the table my target audience is lower middle. The reason why I say this is because it
says that they watch x-factor and im a celeb. These are all family programs that a typical family sit
down and watch. Looking at my project I strongly wanted to aim it at families and I personally believe
that I reached that target audience, so looking at the table that’s why I chose lower middle.
B – What constraints, codes of practice, and or regulations does your chosen
industry/must your product follow?
The main constraint of this unit was getting the permission of the parents /legal guardians to take the
pictures and put them on the internet (my blog) however I made a slip that anyone under the age of 18
sign a slip giving me permission from there legal guardians that I can do just so.
6. Unit 4 GC 2: Understand how media products are constructed for specific audiences
Task 1
Create an avatar of an ‘average audience member’ that
your Unit 21 product is aimed at. Consider
age, gender, clothing style, musical tastes, etc.
This is bubba, he is 37 years of age. He has a family of 4. His wife
Lucy aged 35 and his son and daughter twins Forrest and jenny
aged 5. He is a typical male loving football, rugby and boxing. his
wife is a devoted house wife loving to look after her family.
The reason why I dressed him like I did was because the average
lower middle class man doesn’t like to dress too fancy because it’s
too expensive for them so they like to buy from Primark and next
because they both give good and fairly cheap clothes. The reason
why I gave him a beard is because in my mind it symbolises the
lower middle class.
7. Task 2
Look at your final product and list the ways you have aimed your
product at your target audience. Consider content, genre, language
used, narrative, visual images, graphics, fonts, colours etc.
I have made it specific to my audience by making it feel warm with soft vibrant
colours and so it symbolises family love and good times. I have also made it targeted
to audience with the font, its smart and elegant just like the family mood against one
another. The family photos also spark memories from the audiences past of their
family.
