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Content Development in the Modern Age
 

Content Development in the Modern Age

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Content Development lecture

Content Development lecture

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    Content Development in the Modern Age Content Development in the Modern Age Presentation Transcript

    • ContentDevelopment InThe Modern Age
    • I’m Cloud from…
    • MPLS.TV is a Minneapolis based content networkproduced by an independent Do-It-Together collective of videographers, writers, and other creators.
    • In other words, we make content.And a LOTS of it.
    • Our 295 videoshave been loadedacross the internet3.5 MILLION TIMES
    • and we’ve been seen on
    • In the modernage, CONTENT will be king.
    • “Revolutions are stilltelevised, but they getTumblrd, tweeted and YouTubed first.” -Jeff Weiss, L.A. Times
    • Case Study #1
    • Odd Future
    • Since 2008, Odd Future have released no fewer than 12 full-length albums, aswell as assorted between-releases singles-- all available free on their Tumblr.
    • SWAG
    • A pair of iTunes singles, "Yonkers" and "Sandwitches," were made available just days before the "Fallon" appearance, andare the only pieces of music available fromthe camp at retail. The songs (credited to Tyler, the Creator) have sold 12,000 and6,000 units, respectively as of April 2011.
    • "A record label doesnt necessarilyhave pole position. Creative control and freedom come first. Goingforward, successful artists will be ones fully immersed in the intellectual property of their lifestyle." -David Airaudi, Odd Future’s Manager
    • Case Study #2
    • A$AP ROCKY
    • "Im going to have creative control; theres nobullshit. The situation is almost unrealistic. I mean, five months ago I had about $3,000 in my bank account. Now Im worth $3 million. Nobodys gotten a deal like that since 50 Cent."
    • Case Study #3
    • The Weeknd
    • Since joining Twitter on Feb. 21, The Weeknd has racked up 141,900 followers and counts 124,000 likes on Facebook.
    • ContentDevelopment Tools
    • Music
    • Bandcamp // FREE bandcamp.com
    • Soundcloud // FREE soundcloud.com
    • Website
    • Namecheap // $9.98 namecheap.com
    • Tumblr // FREE tumblr.com
    • Video
    • YouTube // FREE youtube.com
    • Zoom Q3HD // $299
    • Kodak Zi8 withMicrophone Input // $120
    • Social
    • Twitter // FREE twitter.com
    • Facebook // FREE facebook.com
    • Pinterest // FREE pinterest.com
    • 9 Tips on Content DevlopmentFrom MPLS.TV
    • 1. Seed as manyideas as possible
    • 2. Be Original
    • 3. Take Risks andDon’t Be Afraid To Fail
    • 4. Create YourOwn Opportunities
    • 5. Be Flexible,Agile, and Open to Change
    • 6. Look For Ways To Collaborate With Others
    • 7. Be Consistent
    • 8. Put YourContent Out There
    • 9. Have Fun
    • Thanks!CLOUD@MPLS.TV @ChrisCloud