Content Development lecture

1. Content
Development In
The Modern Age

2. I’m Cloud from…

4. MPLS.TV is a Minneapolis
based content network
produced by an independent
Do-It-Together collective of
videographers, writers, and
other creators.

5. In other words, we
make content.
And a LOTS of it.

7. Our 295 videos
have been loaded
across the internet
3.5 MILLION
TIMES

8. and we’ve been
seen on

10. In the modern
age, CONTENT
will be king.

11. “Revolutions are still
televised, but they get
Tumblr'd, tweeted and
YouTubed first.”
-Jeff Weiss, L.A. Times

12. Case Study
#1

13. Odd Future

16. Since 2008, Odd Future have released
no fewer than 12 full-length albums, as
well as assorted between-releases singles--
all available free on their Tumblr.

18. SWAG

19. A pair of iTunes singles, "Yonkers" and
"Sandwitches," were made available just
days before the "Fallon" appearance, and
are the only pieces of music available from
the camp at retail. The songs (credited to
Tyler, the Creator) have sold 12,000 and
6,000 units, respectively as of April 2011.

21. "A record label doesn't necessarily
have pole position. Creative control
and freedom come first. Going
forward, successful artists will be
ones fully immersed in the
intellectual property of their
lifestyle."
-David Airaudi, Odd Future’s
Manager

22. Case Study
#2

23. A$AP ROCKY

24. "I'm going to have creative control; there's no
bullshit. The situation is almost unrealistic. I mean,
five months ago I had about $3,000 in my bank
account. Now I'm worth $3 million. Nobody's
gotten a deal like that since 50 Cent."

27. Case Study
#3

28. The Weeknd

30. Since joining Twitter on Feb. 21,
The Weeknd has racked up
141,900 followers and counts
124,000 likes on Facebook.

38. Content
Development
Tools

39. Music

40. Bandcamp // FREE
bandcamp.com

41. Soundcloud // FREE
soundcloud.com

42. Website

43. Namecheap // $9.98
namecheap.com

44. Tumblr // FREE
tumblr.com

45. Video

46. YouTube // FREE
youtube.com

47. Zoom Q3HD // $299

48. Kodak Zi8 with
Microphone Input //
$120

49. Social

50. Twitter // FREE
twitter.com

51. Facebook // FREE
facebook.com

52. Pinterest // FREE
pinterest.com

53. 9 Tips on
Content
Devlopment
From MPLS.TV

54. 1. Seed as many
ideas as possible

55. 2. Be Original

56. 3. Take Risks and
Don’t Be Afraid To
Fail

57. 4. Create Your
Own Opportunities

58. 5. Be Flexible,
Agile, and Open to
Change

59. 6. Look For Ways
To Collaborate
With Others

60. 7. Be Consistent

61. 8. Put Your
Content Out There

62. 9. Have Fun

63. Thanks!
CLOUD@MPLS.TV
@ChrisCloud