Content Development in the Modern Age

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Content Development lecture

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Content Development in the Modern Age

  1. 1. ContentDevelopment InThe Modern Age
  2. 2. I’m Cloud from…
  3. 3. MPLS.TV is a Minneapolis based content networkproduced by an independent Do-It-Together collective of videographers, writers, and other creators.
  4. 4. In other words, we make content.And a LOTS of it.
  5. 5. Our 295 videoshave been loadedacross the internet3.5 MILLION TIMES
  6. 6. and we’ve been seen on
  7. 7. In the modernage, CONTENT will be king.
  8. 8. “Revolutions are stilltelevised, but they getTumblrd, tweeted and YouTubed first.” -Jeff Weiss, L.A. Times
  9. 9. Case Study #1
  10. 10. Odd Future
  11. 11. Since 2008, Odd Future have released no fewer than 12 full-length albums, aswell as assorted between-releases singles-- all available free on their Tumblr.
  12. 12. SWAG
  13. 13. A pair of iTunes singles, "Yonkers" and "Sandwitches," were made available just days before the "Fallon" appearance, andare the only pieces of music available fromthe camp at retail. The songs (credited to Tyler, the Creator) have sold 12,000 and6,000 units, respectively as of April 2011.
  14. 14. "A record label doesnt necessarilyhave pole position. Creative control and freedom come first. Goingforward, successful artists will be ones fully immersed in the intellectual property of their lifestyle." -David Airaudi, Odd Future’s Manager
  15. 15. Case Study #2
  16. 16. A$AP ROCKY
  17. 17. "Im going to have creative control; theres nobullshit. The situation is almost unrealistic. I mean, five months ago I had about $3,000 in my bank account. Now Im worth $3 million. Nobodys gotten a deal like that since 50 Cent."
  18. 18. Case Study #3
  19. 19. The Weeknd
  20. 20. Since joining Twitter on Feb. 21, The Weeknd has racked up 141,900 followers and counts 124,000 likes on Facebook.
  21. 21. ContentDevelopment Tools
  22. 22. Music
  23. 23. Bandcamp // FREE bandcamp.com
  24. 24. Soundcloud // FREE soundcloud.com
  25. 25. Website
  26. 26. Namecheap // $9.98 namecheap.com
  27. 27. Tumblr // FREE tumblr.com
  28. 28. Video
  29. 29. YouTube // FREE youtube.com
  30. 30. Zoom Q3HD // $299
  31. 31. Kodak Zi8 withMicrophone Input // $120
  32. 32. Social
  33. 33. Twitter // FREE twitter.com
  34. 34. Facebook // FREE facebook.com
  35. 35. Pinterest // FREE pinterest.com
  36. 36. 9 Tips on Content DevlopmentFrom MPLS.TV
  37. 37. 1. Seed as manyideas as possible
  38. 38. 2. Be Original
  39. 39. 3. Take Risks andDon’t Be Afraid To Fail
  40. 40. 4. Create YourOwn Opportunities
  41. 41. 5. Be Flexible,Agile, and Open to Change
  42. 42. 6. Look For Ways To Collaborate With Others
  43. 43. 7. Be Consistent
  44. 44. 8. Put YourContent Out There
  45. 45. 9. Have Fun
  46. 46. Thanks!CLOUD@MPLS.TV @ChrisCloud

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