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Product planing and development

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Product planing and development

  1. 1. PRODUCT PLANNIGN AND DEVLOPMENT II RANJANI R 28
  2. 2. What is a Product ?A product is offered to a market attention,aquisitition, use or consumption that cansatisfy a need or want.Products : cars, computers, cell phones(tangible)Products : services, persons, events,places, organizations, ideasMost important : services.Services : activities, benefits, satisfactions(intangible)
  3. 3. What is Price ? Price = sum of all the values that customers give up in order to gain the benefits of having or using a product or service.* Major factors affecting buyer choice* Only element in marketing mix that produces revenue.* Most flexible among all.* Can be changed quickly* Plays a key role in creating customer value & building customer relationship.
  4. 4.  CONSUMER PRODUCT- 1.CONVENIENCE PRODUCTS 2.SHOPPING PRODUCTS 3.SECIALTY PRODUCTS.
  5. 5.  UNSOUGHT PRODUCTS:-A category of goods and services which the buyer (a) is unaware of, or (b) would prefer not to think about buying. INDUSTRIAL PRODUCTS:-Products which are not so widely for public use, only for some specific area and detail industrial customers
  6. 6. NEW PRODUCT DEVELOPMENTSTRATEGY  A firm can obtain new products in two ways.  I. One is through acquisition- by buying a whole company ,a patent ,or a license to produce someone else’s product.  II. The other is through the firm’s own ‘NEW-PRODUCT DEVELOPMENT’ efforts .By new products we mean original products, product improvements , product modification, and new brands that the firm develop through its own research and development efforts
  7. 7. WHY DO SO MANY NEW PRODUCTS FAILS? Due to high price then it deserves. Overestimate market size
  8. 8.  1. Idea generation 2. Screaming of idea 3. Business analysis
  9. 9.  Prototype development:- Market tests:-
  10. 10. . COMMERCIALIZATION:-
  11. 11. MANAGING NEW PRODUCT DEVELOPMENT Strategic Flexible Interactive Integrative Ongoing
  12. 12. PRODUCT LIFE CYCLE STRATEGY• Product Development• Introduction• Growth• Maturity• Decline
  13. 13. • Style• Fashion• Fad
  14. 14.  Not all de products has de same life cycle. Some is introduce and die. Eg Motorola Some stay in maturity stage for a longer time. Sony Play Station 1. Some enter in decline stage n then cycled backed into growing stage through the strong promotion. Well managed brand could live forever.
  15. 15.  PRODUCT DECISIONS AND SOCIAL RESPONSIBILITY INTERNATINAL PRODUCT AND SERVICE MARKETING.
  16. 16.  DEVELOPING A STRATEGIC MARKETING PLAIN TAKES WORK-A FIRM UNDERSTANDING OF THE MARKETS YOU PLAIN TO SELL TO,THE PRODUCT YOU AND YOUR COMPETITORS OFFER, YOUR BUSINESS OBJECTIVES, ND BGET.
  17. 17.  PART ONE- MARKET: PART TWO – PRODUCT PART THREE- BUSINESS OBJECTIVES: PART FOUR- MARKETING BUDGET, PRIOR EFFORTS AND RESULTS, OTHER PLANNED TACTICS AND TIMING.
  18. 18.   THANKYOU HAVE A GOOD DAY   

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