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Microblogging Warsaw Adres Wittermann Mediafun Lab

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Microblogging Warsaw Adres Wittermann Mediafun Lab

  1. 1. micro-blogging and its impact on media & PR in Western Europe and the US October 16, 2009 Andres Wittermann, EVP EMEA LEWIS
  2. 2. | October 16, 2009
  3. 3. about us | October 16, 2009
  4. 4. network thirty-eight locations across the globe | October 16, 2009
  5. 5. our digital vision the future of communications | October 16, 2009 <ul><li>PR will become ‘stakeholder engagement’ </li></ul><ul><li>social media will be critical to achieving business goals </li></ul><ul><li>all communications will be global </li></ul><ul><li>speed, responsiveness and adaptability will be crucial </li></ul><ul><li>content will be visual, aural, textual and interactive </li></ul><ul><li>brands will learn to live with crises </li></ul>
  6. 6. social media trends | October 16, 2009 <ul><li>blogs drove speed and opinion </li></ul><ul><li>Flickr and Youtube added visuals </li></ul><ul><li>Facebook et al create the network </li></ul><ul><li>Twitter still an evolving platform </li></ul>
  7. 7. PR challenge 2.0 | October 16, 2009 Finance & Law Truth News contain less facts. News become entertainment. The first news is ‘true’. Speed Micro-blogging Online Broadcast Print Blogs
  8. 8. PR in the old days | October 16, 2009 reputation
  9. 9. PR 2.0 | October 16, 2009 reputation
  10. 10. micro-blogging today | October 16, 2009 in Western Europe and US equals Twitter not just updating service anymore used to monitor trends, topics, etc very much accepted by media and PR – but beyond that?
  11. 11. micro-blogging in media | October 16, 2009 mainstream media launched Twitter channels more and more stories reference Twitter as source no full integration in other online activities little activity beyond text
  12. 12. micro-blogging in perspective | October 16, 2009
  13. 13. micro-blogging on desktop | October 16, 2009
  14. 14. micro-blogging search | October 16, 2009
  15. 15. micro-blogging brand watch | October 16, 2009
  16. 16. micro-blogging tonality watch beyond Jodange and Meteor Solutions | October 16, 2009
  17. 17. micro-blogging conversation trends | October 16, 2009
  18. 18. micro-blogging elite | October 16, 2009
  19. 19. What else can you do? Share pictures: Twitpic, Flickr – added Twitter posting Share videos: 12seconds.tv, Tweetube, qik.tv, Seesmic | October 16, 2009
  20. 20. What else can you do? Share files: FileSocial <50MB, FileTwt – (personal <20 MB) Share audio: trottr.com, Audioboo (on iPhone) Share music: blip.fm, Songzaa | October 16, 2009
  21. 21. What else can you do? Create surveys: twtpoll | October 16, 2009
  22. 22. What else can you do? Send your business card: #twtBizCard @(reply) Raise money (!): twitpay (need Twitter and paypal) | October 16, 2009
  23. 23. Summary | October 16, 2009 Still no business model – so no-one really knows what will happen Will become more visual Twitter now very often first path into ongoing PR 2.0 Permissive marketing

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