1. The Next Big Thing
@christytanner
SVP & GM, CBS Interactive Media Group

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3. Today’s Insights from CBSi Media Group
• What makes a hit?
• What are the latest media consumption trends?
• What’s hot?
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
midseason shows from TV Guide’s Watchlist
up-and-coming bands from Last.FM
the Oscar frontrunners from Metacritic
the best new restaurants from Chow.
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4. What do these shows
have in common?
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9. TV Guide’s Top 10 New Fall Shows
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Source: TV Guide Internal Data – Top 10 shows through Nov 12, 2013

10. They’re all about
ALIENS
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11. Well … aliens, metaphorically, plus:
Superhumans
Time Travel
Vampires
Fairy Tales
Vampires
Witches
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Source: TV Guide Internal Data – Top 10 shows through Sept 5, 2013

12. Speaking of aliens …
Are you ready for Day of the Doctor?
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14. How we watched as kids
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15. How we watch with our children
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16. What does the future hold?
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Photo by Scott Macklin www.mcdm.uw.edu

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19. Can you guess
what show this is?
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20. “My young son and I started
watching _________ together
many years ago …
Now he is 18 and going off to
college,
and _________ is over. …
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21. “… Over the years I became
part of a group of otherwise
diverse people that got
seriously hooked on this
show…
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22. “… Besides this forum, I regularly
discussed __________ with:
my business partner,
my son's friends,
2 kids that work at my local
Starbucks,
a neighbor,
a major customer of my
company, and
the guy who put up my gutters
last summer.”
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24. Seriously: What’s the
real common thread
here?
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25. It’s all about
shared experiences.
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26. 73% watch TV together as a family
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Source: TV Guide TV Team Survey, November 2013, 1,665 respondents
Source: TV Guide TV Team Survey, November 2013, 1,665 respondents

27. “We watch together
during several set times
each week. It becomes a
shared experience,
despite age differences.”
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Source: TV Guide TV Team Survey, November 2013, 1,665 respondents

28. What types of shows are shared
family experiences?
88%
Favorite shows
45%
Sports
26%
Reality shows
24%
Premieres or finales
23%
Awards shows
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Source: TV Guide TV Team Survey, November 2013, 1,665 respondents

29. Two people, same room:
Different devices, different shows
52%
have co-viewed
with a companion
at home
*up from 47% last year
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Source: TV Guide TV Team Survey, November 2013, 1,665 respondents

30. What device is most important to
the children in your household?
37%
TV
30%
Smartphone
14%
PC/laptop
10%
Tablet
9%
Video game console
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Source: TV Guide TV Team Survey, November 2013, 1,665 respondents

31. 86% of household children participate
in other activities while watching TV
48%
Surf the Internet
45%
Text their friends
42%
Do homework
29%
Talk to friends on social media
29%
Play video games
28%
Listen to music
23%
Watch other videos
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Source: TV Guide TV Team Survey, November 2013, 1,665 respondents

32. What device would they miss most
if taken away?
35%
TV
28%
Smartphone
15%
PC/laptop
10%
Video game console
10%
Tablet
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Source: TV Guide TV Team Survey, November 2013, 1,665 respondents

33. “They enjoy watching
their shows on a TV,
not a phone or any
other kind of device,
the most.”
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Source: TV Guide TV Team Survey, November 2013, 1,665 respondents

34. 46%
watch TV as their
most common after
school activity
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Source: TV Guide TV Team Survey, November 2013, 1,665 respondents

35. 56% regularly pay for content
38%
Music
31%
Movies
17%
TV
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Source: TV Guide TV Team Survey, November 2013, 1,665 respondents

36. 53%
are more willing to
pay for content now
than in the past
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Source: TV Guide TV Team Survey, November 2013, 1,665 respondents

37. 29% of household children
create videos and post them on:
60%
59%
40%
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Source: TV Guide TV Team Survey, November 2013, 1,665 respondents

38. 41% watch videos on these platforms
88%
47%
44%
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Source: TV Guide TV Team Survey, November 2013, 1,665 respondents

39. What does this mean
for the future of
entertainment?
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40. Boredom is dead.
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41. The fan experience is 24/7
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42. Creativity flourishes everywhere
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43. Great content is timeless
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44. Why aren’t you posting tips on Chow?
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45. Why haven’t you made a lyric video yet?
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46. Everyone’s doing it
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47. Why does the Metrolyrics audience
research lyrics?
73%
Playing now
18%
Lyric videos
8%
Bets
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Source: MetroLyrics Site Survey

48. The next big thing
should be …
YOU
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50. What’s the
Next Big Thing?
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51. Our track record in predictive insights:
TV Guide’s Watchlist has correctly predicted hits 4 seasons in a row
#1
#1
#1
#1
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52. Top 3 new midseason shows
1
2
3
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Source: TV Guide Internal Reporting, May-Nov 2013

53. This week’s top 3 artists to watch
1
LoLo
2
HIRIE
3
Cosmo Sheldrake
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Source: Last.fm; November 13, 2013

54. The 3 best-reviewed movies in theaters
12 Years a Slave
Gravity
Captain Phillips
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Source: Metacritic.com – November 13, 2013

55. 3 Chow-tastic LA restaurants
1
Shunji Japanese
Cuisine
2
Bucato Restaurant
3
Flavor Garden
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Source: Chow.com – November 13, 2013

56. Predictions
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57. #1: Within 18 months, all movie theaters will allow
texting throughout the show
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58. #2: Within 2 years, a superstar musician will interact
directly with every single person in this audience
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59. #3: Within 3 years,
at least one of these movie stars
will star in a TV series
?
?
?
?
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60. Questions?
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