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Presentation for Zurich Community Trust

Presentation for Zurich Community Trust

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  • 1. the Live Web blogs, sharing, networks & relationships
  • 2. you’d better start swimmin’ … markets are conversations. Their members communicate in language that is natural, open, honest, direct, funny and often shocking. Whether explaining or complaining, joking or serious, the human voice is unmistakably genuine. It can't be faked. Most corporations, on the other hand, only know how to talk in the soothing, humorless monotone of the mission statement, marketing brochure, and your-call-is-important-to-us busy signal. Same old tone, same old lies. No wonder networked markets have no respect for companies unable or unwilling to speak as they do. www.cluetrain.org charities charities
  • 3. the Web it is a changin’
    • the Static Web and the Live Web
      • The Web as a library
      • The Web as TV
      • The Web as conversation
  • 4. … get out there and play
    • Blogging at wordpress.com
    • Photo-sharing at flickr.com
    • Social networking at facebook.com
    • Reading at technorati.com
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  • 15. talk to me… www. theinternationale .org :: the Blog www.theinternationale.com :: the training