Fortune magazine calls it Conference 2.0. How do you move your meetings beyond boring into engaging and valuable? This presentation reviews the use of web 2.0 tools by associations, meeting planners and conference centers.

1. Buzz Networks conference engagement through social computing

2. What are your objectives? Get Them Keep Them Bring Them Back Meeting Planner Conference Attendee

4. Tell Me Show Me Involve Me

6. So why are attendees there? Delight Engagement Surprise Connections Value

8. " Conferences are media. People expect … to be able to comment in conferences while they're in them. " Jennifer Pahlka, Conference Manager

9. So how do you get there?

10. 2005… 76+ million blogs 120,000 new ones/day “ Your customers and rivals are figuring blogs out. Our advice catch up or catch you later. ”

11. 2008… “ While only a small slice…wants to blog, a far larger swath…is eager to make friends and contacts, to exchange pictures and music, to share activities and ideas. ”

12. Social Computing Tools Blogs & Vlogs Video & Photos Wikis Web Seminars RSS Feeds Podcasts Chat (Twitter, IRC) Social Networks Connection

13. Meeting Dynamics Front Channel Back Channel

14. What about blogs?

15. Chronological BLOG

16. BLOG

17. HANDOUTS

18. What about photo sharing?

26. What about wikis?

27. So what is a wiki? Collection of web pages designed to enable anyone who accesses it to contribute or modify content. Source: Wikipedia

30. How about Online Video?

31. Monthly Online Video Viewers 2006 – 114 million 2011 – 183 million Source: eMarketer, Feb 2008

32. VIDEO

33. VIDEO

34. VIDEO

35. How about PPT Slides?

38. How about Social Networks?

39. Adult Social Network Participation 2006 – 47.5 million 2011 – 85.1 million Source: eMarketer, Dec. 2008

40. Community # 1 – MySpace # 2 - Facebook +102% #12 - Bebo +86% # 7 - Club Penquin +46% 55.4 million unique visitors Y.O.Y. Growth 4% Source: Nielsen Online, 2/08

41. Community # 5 – Linkedin Ryze RealContacts Visible Path Zero Degrees JigSaw 7.4 million unique visitors Y.O.Y. Growth 271% Source: Nielsen Online, 2/08

45. ASSOCIATION SNS

46. Chat

50. Social Computing Tools in Use

51. BLOG

52. PHOTOS

53. AUDIO

54. Implications for your conference center

55. Conference Social Media Text Audio Video Images Blogs Handouts Photo Sharing Video Clips Podcasts Wikis Slide Sharing Chat Content & Community

59. Social Computing Themes – 10 C’s Content Creation Connection Community Conversation Collaboration Cheap & Fast Core Values Change of Scale Collective Intelligence Cumulative Learning Web 2.0 Source: http://www.changethis.com/25.05.Web2.0

60. Social Computing Tools Blogs & Vlogs Video & Photos Wikis Web Seminars RSS Feeds Podcasts Chat (Twitter, IRC) Social Networks Connection

61. Thank you! pgibler connectingdots.com 608 255 4092