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Organic search results are shrinking
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Organic search results are shrinking

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  • 1. Organic search results are shrinking:
  • 2. Google: The answer to all our questions? Attempting to improve results. Google adds flight times Not so good if you’re a travel agency promoting flights from…say New York to San Francisco Location, Location, Location 2-3 organic results
  • 3. Another look @ Google Flight info
  • 4. Google wants to keep people on Google
  • 5. The Good, The Bad and The Ugly
  • 6. Say it ain’t so? Google is beta testing new search result layouts Hat Tip: Barry Schwartz This is gonna hurt those who are at the bottom half of the page 
  • 7. Enter The Panda
  • 8. Scraped content outperforming original in Google
  • 9. Google’s answer: more & better content. What if you don’t have content?
  • 10. Post Panda-monium & The Long Road to Recovery
  • 11. Re-enforcing some basic ideas
    • Page Link Count. Make sure you don’t have too many links going to one single page?
    • Watch out for that duplicate content.
    • Possibly a small test PPC campaign to tryout new possibilities for SEO.
    • Paid inclusion?! (only if your are that desperate)
    • Good ol’ fashioned White Hat
    • News/PR
    • Comments
    • Videos
    • Social bookmarking
    • Direct/referring links
    • Forums
    • Social Networks
    • Webinars
    • Good ol’ fashioned White Hat
    • News/PR
    • Comments
    • Videos
    • Social bookmarking
    • Direct/referring links
    • Forums
    • Social Networks
    • Webinars
  • 12. SEO’s here to stay SEO will continue to evolve and adapt.... The End

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