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Organic search results are shrinking:
Google: The answer to all our questions?  Attempting to improve results. Google adds flight times Not so good if you’re a ...
Another look @ Google Flight info
Google wants to keep people on Google
The Good, The Bad and The Ugly
Say it ain’t so?  Google is beta testing new search result layouts Hat Tip: Barry   Schwartz This is gonna hurt those who ...
Enter The Panda
Scraped content outperforming original in Google
Google’s answer: more & better content. What if you don’t have content?
Post Panda-monium & The Long Road to Recovery
Re-enforcing some basic ideas <ul><li>Page Link Count. Make sure you don’t have too many links going to one single page? <...
SEO’s here to stay SEO will continue to evolve and adapt.... The End
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Organic search results are shrinking

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Transcript of "Organic search results are shrinking"

  1. 1. Organic search results are shrinking:
  2. 2. Google: The answer to all our questions? Attempting to improve results. Google adds flight times Not so good if you’re a travel agency promoting flights from…say New York to San Francisco Location, Location, Location 2-3 organic results
  3. 3. Another look @ Google Flight info
  4. 4. Google wants to keep people on Google
  5. 5. The Good, The Bad and The Ugly
  6. 6. Say it ain’t so? Google is beta testing new search result layouts Hat Tip: Barry Schwartz This is gonna hurt those who are at the bottom half of the page 
  7. 7. Enter The Panda
  8. 8. Scraped content outperforming original in Google
  9. 9. Google’s answer: more & better content. What if you don’t have content?
  10. 10. Post Panda-monium & The Long Road to Recovery
  11. 11. Re-enforcing some basic ideas <ul><li>Page Link Count. Make sure you don’t have too many links going to one single page? </li></ul><ul><li>Watch out for that duplicate content. </li></ul><ul><li>Possibly a small test PPC campaign to tryout new possibilities for SEO. </li></ul><ul><li>Paid inclusion?! (only if your are that desperate) </li></ul><ul><li>Good ol’ fashioned White Hat </li></ul><ul><li>News/PR </li></ul><ul><li>Comments </li></ul><ul><li>Videos </li></ul><ul><li>Social bookmarking </li></ul><ul><li>Direct/referring links </li></ul><ul><li>Forums </li></ul><ul><li>Social Networks </li></ul><ul><li>Webinars </li></ul><ul><li>Good ol’ fashioned White Hat </li></ul><ul><li>News/PR </li></ul><ul><li>Comments </li></ul><ul><li>Videos </li></ul><ul><li>Social bookmarking </li></ul><ul><li>Direct/referring links </li></ul><ul><li>Forums </li></ul><ul><li>Social Networks </li></ul><ul><li>Webinars </li></ul>
  12. 12. SEO’s here to stay SEO will continue to evolve and adapt.... The End
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