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Organic search results are shrinking
 

Organic search results are shrinking

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    Organic search results are shrinking Organic search results are shrinking Presentation Transcript

    • Organic search results are shrinking:
    • Google: The answer to all our questions? Attempting to improve results. Google adds flight times Not so good if you’re a travel agency promoting flights from…say New York to San Francisco Location, Location, Location 2-3 organic results
    • Another look @ Google Flight info
    • Google wants to keep people on Google
    • The Good, The Bad and The Ugly
    • Say it ain’t so? Google is beta testing new search result layouts Hat Tip: Barry Schwartz This is gonna hurt those who are at the bottom half of the page 
    • Enter The Panda
    • Scraped content outperforming original in Google
    • Google’s answer: more & better content. What if you don’t have content?
    • Post Panda-monium & The Long Road to Recovery
    • Re-enforcing some basic ideas
      • Page Link Count. Make sure you don’t have too many links going to one single page?
      • Watch out for that duplicate content.
      • Possibly a small test PPC campaign to tryout new possibilities for SEO.
      • Paid inclusion?! (only if your are that desperate)
      • Good ol’ fashioned White Hat
      • News/PR
      • Comments
      • Videos
      • Social bookmarking
      • Direct/referring links
      • Forums
      • Social Networks
      • Webinars
      • Good ol’ fashioned White Hat
      • News/PR
      • Comments
      • Videos
      • Social bookmarking
      • Direct/referring links
      • Forums
      • Social Networks
      • Webinars
    • SEO’s here to stay SEO will continue to evolve and adapt.... The End