The document lists 15 free ways to advertise online, including optimizing business listings on search engines like Google, Bing, and Yelp; submitting content to social media sites, infographic sites, and news aggregators; using structured data and rich answers to appear in featured snippets and knowledge panels; and listing products on classifieds sites and Facebook Marketplace. It also provides tips for writing effective headlines and descriptions and includes relevant links to set up the recommended free advertising methods.

1. 15 Way to Advertise for Free Online

2. Writing Good Headlines and Copy
1. Concise
2. Compelling
3. Keyword and Keyphrase rich
Help writing headlines: https://coschedule.com/headline-analyzer
Emotional and Rational Reasons
Passion Sells
What and Why
Curiosity, Scarcity, Urgency, Exclusive
Negative words are usually very powerful!

3. Keyword Tools
Google Ads Keyword planner - https://ads.google.com/home/#!/
Free keyword planner tools: https://ahrefs.com/blog/free-keyword-research-tools/
Chrome Extension SEOquake - measures density
Paid services: Wordstream.com, Wordtracker.com - free trials

4. #1 Free Google Business Listing
Google My Business
Connect your business to Google Maps
Gets you a listing in the “box” on 1st page of search
Description of your business
Link to Website
Hours
Products and services
Posts SCORE listing
Social media links
https://www.google.com/business/

5. #2 Bing Places
Add Your Business to Bing
Photos
Business description
Products and services,
Hours of operation Import Google Listing account
List the various ways customers can reach your business.
https://www.bingplaces.com/

6. #3 Yandex
Yandex Business Listing
Business category
Products and Services
Location: An online store without an actual address can be
added to the Yandex Business Directory as an online
business.
Website and social media
Phone or SMS
https://yandex.com/sprav/support/add-company/add-org.html
Yandex listing

7. #4 Yext
Free Business Listing on Yahoo and many other sites
Get listed on 50 Websites
You can hide address
https://www.yext.com/pl/yahoo-listings/index.html
Hide address: https://help.yext.com/hc/en-us/articles/360001130466-Hide-Address-from-
Listings

8. #5 Social Bookmarking
1. Create an Account
1. Post a link to your
content in matching
categories.

9. #6 Infographic
A picture is worth a thousand words
Include a link to your website, description
● Reddit
● Mashable Infographics
● Visual.ly
● .Daily Infographic
● Slideshare
● Infographic Journal Infographic Example
● Pinterest
● Fast Company
● Cool Infographics
● Infographics Archive
● Source: https://www.wpressblog.com/free-infographic-submission-sites-list/#10_Infographics_Archive

10. #7 Yelp
90 million visitors go to Yelp annually
● Update your business info so people can find you
● Respond to reviews and messages as soon as they come in
● Add photos to showcase the best of your business
https://biz.yelp.com/

11. #8 Apple Maps
Create Apple Account
Complete form
They call to Verify
https://mapsconnect.apple.com
Apple Maps

12. #9 Better Business Bureau
BBB
Add a business listing by completing form
Respond to complaints or issues quickly
https://www.bbb.org/get-listed

13. #10 Social Media Business Pages
You must feed and nurture
● Facebook
● Instagram
● Snapchat
● LinkedIn
● Twitter
● Pinterest
● YouTube
● NextDoor
● Buzzfeed Community

14. #11 Google Shopping
Open Google Merchant Account
Add a feed to your product(s) to qualify for free listings
https://www.google.com/retail/solutions/merchant-center/

15. #12 Use Rich Structured Data
Add Schema.org to your website code and get listed higher in Google
Search for free

16. Google Top Stories
A carousel is a list-like rich result that people can swipe through on mobile devices. Course
● Movie Recipe Restaurant

17. Rich Structured Data ( Push)
Knowledge Graph - Google’s knowledge base, stores and absorbs facts about
people, places, and things.
Knowledge Panel - The information (in a small box) we see in the right of the
search results near Google business listings.
Knowledge Box - Similar to Knowledge Panel, this is factual information coming
from the Knowledge Graph appearing just like other regular search results.
Sample

18. Google Discover (Pull) - Questions
1. Create content designed for Google Knowledge Boxes (FAQ’s)
2. Focus on high-quality content and a great user experience
3. Respond to a specific information or need
4. Always use an appealing hi-resolution image and a great title
RIch Answer -
Google mostly
displays rich
answers to
questions, and
there has been a
substantial rise in
these recently
Featured Snippet,
Google displays
quick and concise
answers

19. #13 Facebook MarketPlace
Add products for free to Facebook and Instagram
Marketplace
https://www.facebook.com/business/marketplace

20. #14 Classifieds
Craigslist
Locanto
Oodle
OLX
Classified Ads
Hoobly
Geebo
AdPost
Gumtree

21. #15 News Aggregators
Create account and submit your rss feed - provides automatic
posting of new content from your website ( rss feed)
Alltop.com
Flipboard.com
Google News Sample of website using RSS
Pocket
Feedly
Reddit

22. We Need Help?
columbusoh.score.org
annarborarea.score.org
Gerri Jensen gerrijensen@gmail.com
kathryn.myers@scorevolunteer.org