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  • \n
  • The way that we use the internet is changing. Consumers are using their mobile devices to gain access to the internet, faster, easier and more convenient than ever before. Because of this strong shift to mobile internet devices, web designers and businesses alike need to be prepared to greet their potential customers.\n\n
  • iPhone or Android? It really doesn’t matter; they ARE the forces behind the incredible adoption of smart phones. Blackberry and Windows mobile made it possible to surf the “mobile internet”. Apple and Google made it fun. Most of us want the “real internet” regardless of the extra bandwidth and sometimes less-than intuitive navigation experience. The iPhone and Android operating systems allow the user to choose.\n\n
  • There are a number of studies all over the web reporting on the success and race between the two major mobile operating systems. Not one of these studies shows any signs of slowing down. Although the market will be saturated with smart phones and tablets, new and faster products are eminent. Apple releases a new iPhone and iPad every year and consumers continue to “upgrade” to the latest and greatest each campaign has to offer.\n\n
  • Smaller screens can turn a visually appealing website into a navigational nightmare. A website with intense and overpowering graphics can put your mobile data speeds into a crawl. There are a number of things being down to soften the blow and bring a consistent experience across desktop and mobile devices. Vertical navigation, mobile versions, apps and increased bandwidth are just a few ways todays mobile OS’s have kept up with the user.\n\n
  • Today’s smart-phones offer multiple way to surf. Having the ability to switch between mobile and desktop versions allow the consumer to choose which way they want to view a specific site. Mobile versions can often come with limited access to certain parts of a site. The consumer may need to view the entire site. However there may be some cases where you just need simple info like a contact number or store hours in which a mobile site would suffice. This being said, website creators need to make multiple version. Whether it be a desktop version and an app, or a desktop version and a mobile site, creators need to be available to the consumer based on the consumers need and the best way for them to access that information in their specific situation.\n\n
  • http://pacificoutfitters.com\nThis one hits home. Pacific Outfitters is the company I work for. I lead the development of our new website. Although still considered in beta we do not have a mobile version of our website. Our site is large and graphic intensive. From any mobile device smaller than 7-10 inches the site is very difficult to see the stage. To fix this problem we are considering a mobile version and an Android app.\n\n
  • http://lostcoast.com\nLost Coast Brewery’s outdated website does have a vertical nav, however it was built using Flash eliminating their availability to the hoard of iDevice users.\n\n
  • http://www.fullsail.edu\nFull Sail has done a great job offering a mobile version of their site. The mobile version http://m.fullsail.edu, has easy to find navigation using the same visual elements that are offered in the desktop version of the site. Those familiar with the desktop version will be very familiar with the visuals and icons used for navigation.\n\n
  • http://google.com\nGoogle cares about search, not just for websites but also for locations or “places”. Google wants you to be able to search for anything from anywhere. Google’s mobile versions of their products offer simple navigation and little clutter, consistent with their desktop version. Google pushed it further by offering a all-in-one app for iPhone and individual apps for different services on the Android OS. Because of this users are going to the same place for info on their phone as they do on their desktop. What line is more popular? “There’s an app for that” or “Google it”?\n\n
  • With new devices, larger screens and faster bandwidth constantly evolving, the “mobile experience” will soon be referring to your location away from home or the office rather than a separate and lackluster internet.\n\n
  • \n

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