Lennard Hoornik, Sony Ericsson


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Lennard Hoornik, Sony Ericsson

  1. 1. 1CONFIDENTIAL EXPERIA – the most entertaining smartphones Lennard Hoornik Head of Marketing
  2. 2. communication (noun) /kəˌmjuː.nɪˈkeɪ.ʃən [1] the act of communicating with people. [2] formal a message or a letter. [3] the various methods of sending information between people and places, especially official systems such as post systems, radio, telephone, etc. entertainment (noun) /ĕnˌtər-tānˈmənt [1] The act of entertaining. [2] Something that amuses, pleases, or diverts, especially a performance or show. [3] The pleasure afforded by being entertained; amusement: is the future, where the lines between both worlds are blurred. You cannot imagine one without the other
  3. 3. A compelling consumer promise
  4. 4. Smartphones drive industry growth
  5. 5. Smartphones set to grow in value share Source : Gartner, ABI research, SEMC internal estimate 2010 over 50% of industry revenue generated by smartphones Android expected to represent over 40% of smartphone market by 2012 Smartphone market in volume Smartphones TTL Android
  6. 6. The smartphone alternatives Source www.gigaom.com Android eco-system emerging as the only credible alternative to Apple 2010 2014 Market Share % 2010 2014 0 20 40 60 80 100 0 20 40 60 80 100 Q2 2010 Q2 2009 ANDROID PHONES GAINING ACCEPTANCE & LOYALTY Percentage of those who plan on buying a smartphone in the next 90 days who would prefer Google Android as the operating system. THE FUTURE OF PHONES Mobile Device OS Sales to End Users (in millions) SOURCES • gartner.com • distimo.com • changewaveresearch.com • metrics.admob.com • chitika.com
  7. 7. Source: Investor Place, Another Major Leap for Google Android OS Among Consumers, September 2010 http://www.investorplace.com/investment-research/smartphones/ another-major-leap-for-google- android-os-among-consumers.html; ACNielsen, Android Most Popular Operating System in U.S. Among Recent Smartphone Buyers, October 2010, http://blog.nielsen.com/nielsenwire/online_mobile/android- most-popular-operating-system-in-u-s-among-recent-smartphone-buyers/ Android is now the most popular OS in U.S. among recent smartphone buyers
  8. 8. Android’s global spread Source: Informa As of Sep 2010 More than 200 OpCos in 75+ markets with more operators and more markets joining each month
  9. 9. Developers’ perspective. It’s an Android Momentum! 60% of developers surveyed by VisionMobile in July 2010 had recently made Android apps Ahead of the 50% who’d made iOS and Java apps 70% of iPhone developers are planning to release Android apps in the next six months AdMob’s survey found 31% of developers in its network are working on multiple platforms today
  10. 10. Android Market breaking 100.000 apps
  11. 11. Android activations are scaling rapidly 200,000 daily activations = annualised run-rate of 73 million Android likely to exit 2010 with a run-rate of 125-130 million
  12. 12. Sony Ericsson working with Android
  13. 13. Great start in 2010
  14. 14. Strong performance and innovation in 2010 Best Android phone for media and photography Best Android phone for portability “It’s an Xperia™ for everyone – both size-wise and price- wise.”
  15. 15. Our Ambition
  16. 16. How to get to #1
  17. 17. Smartphone market dynamics Two-step decision making for the consumer 2. Which brand will I choose ? 1. What Smartphone will I buy?
  18. 18. Design
  19. 19. SONY ONLINE SERVICES Clear AudioTM
  20. 20. An Inspiring Brand
  21. 21. Passion for our partnerships Key Partners Key Assets
  22. 22. And in 2011..
  23. 23. .. we celebrate 10 years of Sony Ericsson Digital technologies & Content & services Product planning & Design Consumer insight & Brand expertise Mobile communications technologies Operator relationships Network infrastructure business