Tbex 2012 Costa Brava Digital Magazine Publishing

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Tbex 2012 Costa Brava Digital Magazine Publishing featuring, Nellie Huang with WildJunkit Magazine.

Tbex 2012 Costa Brava Digital Magazine Publishing featuring, Nellie Huang with WildJunkit Magazine.

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Transcript

  • 1. Digital Magazine PublishingNellie Huang
  • 2. About WildJunket• WildJunket Magazine: asubscription-based digitalmagazine designed for iPadreaders• Adventure travel magazine with afocus on offbeat destinations andunusual experienceswww.wildjunketmagazine.com
  • 3. Why A Digital Magazine?• To diversify our monetization channels• Our expertise came in handy• Right time, right audience“(New York, NY, December 1, 2011) Affinity’s AmericanMagazine Study reports that more than 100 millionmagazine readers – or 54% of the total magazinereading population – are now accessing magazinecontent and advertising in digital form.”
  • 4. Skills Needed for Magazine Production• Editorial/ writingexperience• Research abilities• An eye forphotography• Software knowledge• Graphic design• Marketing skills
  • 5. Factors to Consider• Niche• Format/Style• Targeted audience andadvertisers• Frequency of publication• Publishing platform
  • 6. Design Software Options• Baker Framework• TreeSaver• ePublish• 3D Issue• InDesign*
  • 7. Publishing Platforms• Zinio• Magzter• Barnes & Noble• Kindle• JooMag• Issuu• Magcloud (Print)
  • 8. Build Your Team• Approach network of writers/bloggers• Make connections via TravMedia, Media Bistro,ITWA, Writers.com, and social media• Editorial assistant• Sales executive
  • 9. What Next?• Publish!• Market your product –giveaways, reviews, pressreleases, social media• Pitch to advertising contacts• Manage your subscribers
  • 10. Resources• Unbound Media – Agility bloghttp://blog.agilitycms.com/• PBS Media Shifthttp://www.pbs.org/mediashift/• Adobe bloghttp://blogs.adobe.com/
  • 11. Conclusion: New Era, New Products• Dare to be different and stop following the herd• Check for trends and find out what readers want• Examine your skills and put them to use
  • 12. Contact InformationWhere to find us:www.wildjunketmagazine.comfacebook.com/wildjunkettwitter.com/wildjunket