Communcation is easy, collaboration is hard. Why online collaboration often fails.

1. Thordur Arnason
Director, Technology
Creuna AS
1

2. Communication is
easy
Collaboration is
hard
2

3. Communication Patterns
3

4. 4

5. Broadcast
the one to many pattern
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6. 6

7. Dialogue
the one to one
pattern
7

8. 8

9. Gossip
the one to few
pattern
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10. 10

11. Technology establishes a new pattern
the many to many pattern
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12. 12

13. 13

14. 14

15. 15

16. 16

17. Shouting
Whispering
Gossiping
Group conversation
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18. Furthermore...
The borders between communication patterns
are quickly disappearing
18

19. New communication pattern?
? to ?
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20. Examples
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21. 21

22. 22

23. Communication
is easy
23

24. But wait... if communication is so easy
why aren’t we better at it?
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25. After this forum.. how will you be able
to get back to your colleague?
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26. To facilitate effective communication
we must be able to find each-other!
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27. 27

28. 28

29. 29

30. 30

31. Given that we can find each-other,
What is the next step?
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32. We need efficient communication tools
or do we?
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33. Mail, phone, cellphone,
(web/video)meetings,
IM, external collaborative sites
do we need more ways to communicate?
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34. What we need is a way to communicate that
will allow us a efficient way to collaborate
Problem is...
Collaboration is hard.
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35. 1 agreement to make
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36. 6 agreements to make
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37. 28 agreements to make
37

38. The three levels of collaboration
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39. Sharing
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40. 40

41. 41

42. 42

43. Cooperation
or
Collaborative production
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44. 44

45. 45

46. 46

47. Collective action
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48. 48

49. What is the right level for you?
There can’t be any unclarity on this issue,
the choice of tools, the motivation and the future
strategy depends on this
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50. Thank you!
tar@creuna.no
http://creuna.no
http://tar.vox.com
http://twitter.com/tar
http://tar.tumblr.com
http://linkedin.com/in/thordur
http://slideshare.net/tar
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