lpha
                                        A
   Communication
       ‘2.0’
... or why I’m always blabbering about twitter
History lesson
What made scribes obsolete?
Johannes Gutenberg (ca.1400-1468)

      Movable type, ca. 1450
Mass reproduction of the written word
Johannes Trithenius (1462-1516)

  De Laude Scriptorum, 1492
Martin Luther (1483-1546)
the 95 theses, 1517
Mass Amateurization
Professional Journalist

 “a person who writes for newspapers or
magazines or prepares news to be broadcast
          on r...
Journalistic privilege is based on the
   previous scarcity of publishing
Professional Photographer

“someone who makes more than $5,000
    a year selling his or her photos”
the availability, not the quality
Communication Patterns
Broadcast media

the one to many pattern
Dialogue

the one to one,
  few to few
    pattern
Technology creates a new pattern

    the many to many pattern
Publish, then filter
you
The way we used to relate to information
you
Break-down of the broadcast profession
The way we now consume information
The borders between communication patterns
          are quickly disappearing
why twitter?
New communication pattern?
Thordur Arnason
Director, Technology
    Creuna AS
Jesus -> Twitter
Jesus -> Twitter
Jesus -> Twitter
Jesus -> Twitter
Jesus -> Twitter
Jesus -> Twitter
Jesus -> Twitter
Jesus -> Twitter
Jesus -> Twitter
Jesus -> Twitter
Jesus -> Twitter
Jesus -> Twitter
Jesus -> Twitter
Jesus -> Twitter
Jesus -> Twitter
Jesus -> Twitter
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Jesus -> Twitter

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Jesus -> Twitter

  1. 1. lpha A Communication ‘2.0’ ... or why I’m always blabbering about twitter
  2. 2. History lesson
  3. 3. What made scribes obsolete?
  4. 4. Johannes Gutenberg (ca.1400-1468) Movable type, ca. 1450
  5. 5. Mass reproduction of the written word
  6. 6. Johannes Trithenius (1462-1516) De Laude Scriptorum, 1492
  7. 7. Martin Luther (1483-1546)
  8. 8. the 95 theses, 1517
  9. 9. Mass Amateurization
  10. 10. Professional Journalist “a person who writes for newspapers or magazines or prepares news to be broadcast on radio or television”
  11. 11. Journalistic privilege is based on the previous scarcity of publishing
  12. 12. Professional Photographer “someone who makes more than $5,000 a year selling his or her photos”
  13. 13. the availability, not the quality
  14. 14. Communication Patterns
  15. 15. Broadcast media the one to many pattern
  16. 16. Dialogue the one to one, few to few pattern
  17. 17. Technology creates a new pattern the many to many pattern
  18. 18. Publish, then filter
  19. 19. you
  20. 20. The way we used to relate to information
  21. 21. you
  22. 22. Break-down of the broadcast profession
  23. 23. The way we now consume information
  24. 24. The borders between communication patterns are quickly disappearing
  25. 25. why twitter?
  26. 26. New communication pattern?
  27. 27. Thordur Arnason Director, Technology Creuna AS

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