2. We believe,
that much of our
Social Marketing
Strategy should
be anchored around
the principles of:
DISCOVERY
&
ENGAGEMENT
The Basics
3. The Strategy
AND the PLATFORM
DISCOVERY
ENGAGEMENT
RESEARCH
REFERENCE
REACTION
DESIGN
CONTENT
TECHNOLOGY
Social Media Marketing Strategy
D I G I T A L P L A T F O R M S
Social Media
C U S T O M E R I N T E N T
5. The 1st Driver
DESIGN across SOCIAL MEDIA
DISCOVERY
DESIGN
CONTENT
TECHNOLOGY
PLATFORMS
FACEBOOK:
Images, Factoids & Opinions, Polls, Courses Info., Tips for Students on various aspects., Highlight e- LEARNING
TWITTER:
Extend the Brand Design guidelines, tips for Students on learning opportunities available,
YOUTUBE:
Extend the Brand Design guidelines
Clean categorization of Videos of the Professors & Alumni & Ex-students
SOCIAL MEDIA
6. The 2nd Driver
CONTENT across the SOCIAL MEDIA
DISCOVERY
DESIGN
CONTENT
TECHNOLOGY
PLATFORMS
FACEBOOK:
Articles, Chat, conversations & Campaigns are sure fire ways to engage online
However, Images & Opinion Polls drive interest from the „short attention-span‟ audience
The element of „discovery‟ should drive the writing
TWITTER:
Create specific hash-tags with relevance to the brand and tweet using those hash tags & make it trending
e.g. #TalentEdgeSuggests
SOCIAL MEDIA
7. The 3rd Driver
TECHNOLOGY across SOCIAL MEDIA
DISCOVERY
DESIGN
CONTENT
TECHNOLOGY
PLATFORMS
Social Media Platforms serve as a -
- Campaign Management Tool
- Online Reputation Management Tool
SOCIAL MEDIA
8. The Approach
How it will Work
The DRIVERS have to apply themselves to the Principal of ENGAGEMENT
across specific Customer Behavior or INTENT
Searching Learning Growing
ENGAGEMENT
RESEARCH
REFERENCE
REACTION
CUSTOMER INTENT
9. The Flow
How to trigger the response
The DRIVERS also act as TRIGGERS
For a Customer‟s Intent
Searching Learning Growing
ENGAGEMENTCUSTOMER INTENT
RESEARCH REFERENCE REACTION
10. The Goals
Specifics
Goals to be achieved
Social Media
Brand Recognition on Social media Platform
Community Building and Engagement
Creating a Loyal Fanbase
Showcasing the courses offered by Talent Edge, creating a need for it
11. Regular/Generic Content
• Posts promoting Talent
edge courses & Updates
on the admission process.
• Tips on Student
learning opportunities
• Updates on current
job scenario.
• Educating the fan base
on various methods of
e-learning and the
importance of it
• Motivational quotes
Campaign/ Contests
• Scheduling a Contest
around “ Guess
the Rounded IT
personalities shown in a
blur image”.
• Designing a Campaign
for the young
generation to educate
them on the concept
of E- learning
Other Activities
• Special insights
on the Job scenario
by Talent Edge
• Personalize Talent
EDGE “Did You
Know”
• Special Face to
Face Chance to
Converse with
Talent Edge Profs &
Alumni.
• Celebrating different
days e.g. World
Shakespeare day
Face book Apps
• An app on the courses
Offered by Talent edge
• A student interaction
App where students
can post their questions
and Team Talent Edge
can get & touch with
them (CRM App)
• An app created to find
out which courses
would suit best for
the students
according to his/ her
Interest.
Social Media Content Strategy
The Strategy
Content
12. A fortnight report would be made stating the progress of the social graph in
accordance to no. of Likes, shares, comments, posts, tweets, re-tweets etc in a
particular week. Also, a weekly comparison chart would be made which will track
week by week progress of the Brand page.
Monthly report would be submitted giving out details about the social
media presence of the brand and comparing it to their competitors social
media presence also. Statistics and analysis would be presented to support
the results.
A monthly review meeting would happen wherein the monthly report would
be spoken and presented at length. Also, seeing and analysing the trend/
results for the previous month new strategies and plan of action would be
decided in this meeting.
FORTNIGHTLY REPORT
MONTHLY REPORT
MONTHLY REVIEW MEETING
Reporting & Analysis
