Talent edge smm plan
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Talent edge smm plan

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Talent edge smm plan Talent edge smm plan Presentation Transcript

  • Social Media Marketing Strategy Plan for© Digital Republik 2013
  • We believe,that much of ourSocial MarketingStrategy shouldbe anchored aroundthe principles of:DISCOVERY&ENGAGEMENTThe Basics
  • The StrategyAND the PLATFORMDISCOVERYENGAGEMENTRESEARCHREFERENCEREACTIONDESIGNCONTENTTECHNOLOGYSocial Media Marketing StrategyD I G I T A L P L A T F O R M SSocial MediaC U S T O M E R I N T E N T
  • The PlatformSpecificsD I G I T A L P L A T F O R M SSocial MediaFacebookTwitterYouTube
  • The 1st DriverDESIGN across SOCIAL MEDIADISCOVERYDESIGNCONTENTTECHNOLOGYPLATFORMSFACEBOOK:Images, Factoids & Opinions, Polls, Courses Info., Tips for Students on various aspects., Highlight e- LEARNINGTWITTER:Extend the Brand Design guidelines, tips for Students on learning opportunities available,YOUTUBE:Extend the Brand Design guidelinesClean categorization of Videos of the Professors & Alumni & Ex-studentsSOCIAL MEDIA
  • The 2nd DriverCONTENT across the SOCIAL MEDIADISCOVERYDESIGNCONTENTTECHNOLOGYPLATFORMSFACEBOOK:Articles, Chat, conversations & Campaigns are sure fire ways to engage onlineHowever, Images & Opinion Polls drive interest from the „short attention-span‟ audienceThe element of „discovery‟ should drive the writingTWITTER:Create specific hash-tags with relevance to the brand and tweet using those hash tags & make it trendinge.g. #TalentEdgeSuggestsSOCIAL MEDIA
  • The 3rd DriverTECHNOLOGY across SOCIAL MEDIADISCOVERYDESIGNCONTENTTECHNOLOGYPLATFORMSSocial Media Platforms serve as a -- Campaign Management Tool- Online Reputation Management ToolSOCIAL MEDIA
  • The ApproachHow it will WorkThe DRIVERS have to apply themselves to the Principal of ENGAGEMENTacross specific Customer Behavior or INTENTSearching Learning GrowingENGAGEMENTRESEARCHREFERENCEREACTIONCUSTOMER INTENT
  • The FlowHow to trigger the responseThe DRIVERS also act as TRIGGERSFor a Customer‟s IntentSearching Learning GrowingENGAGEMENTCUSTOMER INTENTRESEARCH REFERENCE REACTION
  • The GoalsSpecificsGoals to be achievedSocial MediaBrand Recognition on Social media PlatformCommunity Building and EngagementCreating a Loyal FanbaseShowcasing the courses offered by Talent Edge, creating a need for it
  • Regular/Generic Content• Posts promoting Talentedge courses & Updateson the admission process.• Tips on Studentlearning opportunities• Updates on currentjob scenario.• Educating the fan baseon various methods ofe-learning and theimportance of it• Motivational quotesCampaign/ Contests• Scheduling a Contestaround “ Guessthe Rounded ITpersonalities shown in ablur image”.• Designing a Campaignfor the younggeneration to educatethem on the conceptof E- learningOther Activities• Special insightson the Job scenarioby Talent Edge• Personalize TalentEDGE “Did YouKnow”• Special Face toFace Chance toConverse withTalent Edge Profs &Alumni.• Celebrating differentdays e.g. WorldShakespeare dayFace book Apps• An app on the coursesOffered by Talent edge• A student interactionApp where studentscan post their questionsand Team Talent Edgecan get & touch withthem (CRM App)• An app created to findout which courseswould suit best forthe studentsaccording to his/ herInterest.Social Media Content StrategyThe StrategyContent
  • A fortnight report would be made stating the progress of the social graph inaccordance to no. of Likes, shares, comments, posts, tweets, re-tweets etc in aparticular week. Also, a weekly comparison chart would be made which will trackweek by week progress of the Brand page.Monthly report would be submitted giving out details about the socialmedia presence of the brand and comparing it to their competitors socialmedia presence also. Statistics and analysis would be presented to supportthe results.A monthly review meeting would happen wherein the monthly report wouldbe spoken and presented at length. Also, seeing and analysing the trend/results for the previous month new strategies and plan of action would bedecided in this meeting.FORTNIGHTLY REPORTMONTHLY REPORTMONTHLY REVIEW MEETINGReporting & Analysis