경험 경제에서 바라본 MS 스마트폰 전략Beyond Experience Economy: Microsoft Mobile Strategy<br />서진호 부장(Jinho.Seo@microsoft.com)<br />Sr. D...
Korea Smartphone Market (OS)<br />
Korea Smartphone <br />ISV & Individual Developers  Size<br />11,000 ISVs<br />Source: Microsoft, 2010<br />
Numbers of Korea Smartphone Apps<br />
The Experience Economy<br />기업이 제공하는 재화와 서비스가 점차 균질화 됨에 따라 고유의 기능에다 이벤트를 추가해 연출함으로써 고객에게 감동을 주고 부가가치를 창조하는 경험재가 새로운 산업으로 급...
Case: The Experience Economy<br />
Cloud Experience<br />User Experience<br />Software Experience<br />Hardware Experience<br />4 Experience<br />
Cloud Integration Services<br />App Model<br />UI Model<br />Software Architecture<br />Hardware Experience<br />
Hardware Experience<br />Capacitive touch<br />4 or more contact points<br />800 or 480<br />Sensors<br />A-GPS, Accelerom...
Cloud Integration Services<br />App Model<br />UI Model<br />Software Experience<br />Hardware Foundation<br />
3 스크린 및 클라우드<br />Cloud<br />Windows Desktop<br />Xbox<br />Windows Phone<br />XNA Frameworks<br />XNA Frameworks<br />XNA...
경험 경제의 개발 핵심<br /><ul><li>High performance game framework
Rapid creation of multi-screen 2D and 3D games
Rich content pipeline
Mature, robust, widely adopted technology spanning Xbox 360, Windows, and Zune
Modern XAML/event-driven application UI framework
Rapid creation of visually stunning apps
Metro-themed UI controls
HTML/JavaScript
500,000 developers spanning Windows and web</li></li></ul><li>Applications<br />Your App UI and logic<br />Frameworks<br /...
App Model Concepts<br />Application<br />Uniquely identifiable, licensable and serviceable software product packaged as a ...
Cloud Integration Services<br />User Experience<br />Software Architecture<br />Hardware Foundation<br />
Hubs – User Experience Design<br />
Windows Phone “7” Metro<br />
Graphics Composition<br />Start Experience<br />System Tray<br />Direct3D Surface<br />AppPage<br />Notification<br />Volu...
DEMO: SilVER APPS<br />
Cloud Experience<br />App Model<br />UI Model<br />Software Architecture<br />Hardware Foundation<br />
Cloud Experience: Concepts<br />Windows Phone<br />Your Web Service<br />Custom Web Service<br />Windows Phone Application...
Windows Phone<br />Location Service<br />Existing Web Services<br />Location Service<br />Microsoft Services<br />System.D...
Location Architecture<br />GPS<br />+ Accuracy<br />-  Power<br />-  Speed<br />-  Indoors<br />-  Accuracy<br />+ Power<b...
Push Notification Service<br />Windows Phone<br />Your Web Service<br />Custom Web Service<br />Existing Web Services<br /...
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경험 경제에서 바라본 MS 스마트폰 전략

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  • Let’s dig a bit deeper into the application modelWhat is an application? A uniquely identifiable, licensable and serviceable software product, wrapped in a flexible deployment package (XAP)How does an application get on the phone?Develop an applicationSubmit it to MarketplaceApplication will be verified (code is checked, code is signed)User can download and deploy a signed application from MarketplaceEach application has a license, which grants the user to run the application on their phoneLicenses distinguish between trial, beta + purchased versions with different lifetimes and capabilitiesAssures that only identifiable applications gets on the phoneProtects the experience of the end userProtects the rights of the software developer (application does not run without a license)
  • This is what the device looked like in 2008. The big question is if this is what consumers want from a phone. This design was building upon earlier Windows Mobile versions, and was more or less a copy of a desktop user interface on a small screen.
  • Designing Windows Phone 7 Series did not start by not looking at phones, PCs or other devices. It started by looking at what people do, strongly inspired by transportation graphics (icons, use of colors, use of very clear fonts). This also explains the code name Metro for the design language.Travelers in an underground station, a railway station or at an airport need to know where to go. Transportation graphics are used to guide travelers. These graphics are well designed for travelers to easily find their way. They are simple, elegant and universal and thus very powerful.The Windows Phone 7 Series User Interface should be as powerful to allow its users to easily find their way on the device.However, the designers were looking for more than just this. They looked internally at Microsoft what other things could be used on Windows Phone 7 Series.
  • 경험 경제에서 바라본 MS 스마트폰 전략

    1. 1. 경험 경제에서 바라본 MS 스마트폰 전략Beyond Experience Economy: Microsoft Mobile Strategy<br />서진호 부장(Jinho.Seo@microsoft.com)<br />Sr. Developer Evangelist – Windows Phone 7<br />Microsoft Korea<br />http://blogs.msdn.com/jinhoseo<br />
    2. 2. Korea Smartphone Market (OS)<br />
    3. 3. Korea Smartphone <br />ISV & Individual Developers Size<br />11,000 ISVs<br />Source: Microsoft, 2010<br />
    4. 4. Numbers of Korea Smartphone Apps<br />
    5. 5. The Experience Economy<br />기업이 제공하는 재화와 서비스가 점차 균질화 됨에 따라 고유의 기능에다 이벤트를 추가해 연출함으로써 고객에게 감동을 주고 부가가치를 창조하는 경험재가 새로운 산업으로 급부상하고 있다. 재화와 용역이 점차 균질화 됨에 따라 고객에 따라 다르게 느끼는 경험재가 가장 주요한 상품형태가 될 것이다. <br />B. Joseph Pine II, James H. Gilmore<br />
    6. 6. Case: The Experience Economy<br />
    7. 7. Cloud Experience<br />User Experience<br />Software Experience<br />Hardware Experience<br />4 Experience<br />
    8. 8. Cloud Integration Services<br />App Model<br />UI Model<br />Software Architecture<br />Hardware Experience<br />
    9. 9. Hardware Experience<br />Capacitive touch<br />4 or more contact points<br />800 or 480<br />Sensors<br />A-GPS, Accelerometer, Compass, Light, Proximity<br />Camera<br />5 mega pixels or more<br />Multimedia<br />Common detailed specs, Codec acceleration<br />Memory<br />256MB RAM or more, 8GB Flash or more<br />GPU<br />DirectX 9 acceleration<br />CPU<br />ARMv7 Cortex/Scorpion or better<br />Hardware buttons | Back, Start, Search<br />480 or 320<br />
    10. 10. Cloud Integration Services<br />App Model<br />UI Model<br />Software Experience<br />Hardware Foundation<br />
    11. 11. 3 스크린 및 클라우드<br />Cloud<br />Windows Desktop<br />Xbox<br />Windows Phone<br />XNA Frameworks<br />XNA Frameworks<br />XNA Frameworks<br />Location Service<br />Silverlight Presentation and Media<br />Silverlight Presentation and Media<br />Windows Phone 7 Series Frameworks<br />Notification Service<br /> Common Base Class Library<br />
    12. 12. 경험 경제의 개발 핵심<br /><ul><li>High performance game framework
    13. 13. Rapid creation of multi-screen 2D and 3D games
    14. 14. Rich content pipeline
    15. 15. Mature, robust, widely adopted technology spanning Xbox 360, Windows, and Zune
    16. 16. Modern XAML/event-driven application UI framework
    17. 17. Rapid creation of visually stunning apps
    18. 18. Metro-themed UI controls
    19. 19. HTML/JavaScript
    20. 20. 500,000 developers spanning Windows and web</li></li></ul><li>Applications<br />Your App UI and logic<br />Frameworks<br />Silverlight<br />XNA<br />HTML/JavaScript<br />CLR<br />App Model<br />UI Model<br />Cloud Integration<br />Xbox LIVE<br />Bing<br />Location<br />Push notifications<br />Windows Live ID<br />App management<br />Licensing<br />Chamber isolation<br />Software updates<br />Shell frame <br />Session manager<br />Direct3D<br />Compositor<br />Kernel<br />Hardware BSP<br />Security<br />Networking<br />Storage<br />A-GPS Accelerometer Compass Light Proximity<br />Media Wi-Fi Radio Graphics<br />Hardware Foundation<br />Software Architecture<br />
    21. 21. App Model Concepts<br />Application<br />Uniquely identifiable, licensable and serviceable software product packaged as a XAP<br />Application Deployment<br />Steps include Ingestion, Certification and Signing<br />Windows Phone Marketplace<br />Windows Phone Marketplace<br />Application license<br />Crypto-verifiable object issued to grant rights to an application<br />
    22. 22. Cloud Integration Services<br />User Experience<br />Software Architecture<br />Hardware Foundation<br />
    23. 23.
    24. 24.
    25. 25.
    26. 26.
    27. 27. Hubs – User Experience Design<br />
    28. 28. Windows Phone “7” Metro<br />
    29. 29. Graphics Composition<br />Start Experience<br />System Tray<br />Direct3D Surface<br />AppPage<br />Notification<br />Volume<br />SIP<br />Incoming Call<br />App Bar<br />Shell frame composes all UI into a single screen<br />Central page management enables cross app UI transitions and other effects<br />System wide Z order enforcement emphasizes core phone functionality<br />
    30. 30. DEMO: SilVER APPS<br />
    31. 31. Cloud Experience<br />App Model<br />UI Model<br />Software Architecture<br />Hardware Foundation<br />
    32. 32. Cloud Experience: Concepts<br />Windows Phone<br />Your Web Service<br />Custom Web Service<br />Windows Phone Application<br />Existing Web Services<br />Notification Service<br />Location Service<br />Microsoft Services<br />Frameworks<br />Cloud integration client services<br />Built-in user experiences and APIs integrated with key Microsoft services<br />Familiar API frameworks for interacting with existing Web 2.0 services<br />Rich support for incorporating custom web services into app-specific experiences<br />
    33. 33. Windows Phone<br />Location Service<br />Existing Web Services<br />Location Service<br />Microsoft Services<br />System.Device.Location<br />Location client service<br />Built-in support for consuming GPS, AGPS and Wi-Fi- based location data<br />Managed APIs for location-based interaction<br />Microsoft managed Wi-Fi access point data as part of Windows Phone Services<br />
    34. 34. Location Architecture<br />GPS<br />+ Accuracy<br />- Power<br />- Speed<br />- Indoors<br />- Accuracy<br />+ Power<br />+ Speed<br />- Wilderness<br />WiFi<br />+/- Accuracy<br />+/- Power<br />+/- Speed<br />+/- Urban areas<br />Cell towers<br />Location services<br />
    35. 35. Push Notification Service<br />Windows Phone<br />Your Web Service<br />Custom Web Service<br />Existing Web Services<br />Notification Service<br />Microsoft Services<br />Microsoft.Phone.Notification<br />Push client service<br />Built-in support for efficient, battery-aware mobile push notifications<br />Managed APIs for notification-driven interaction with existing Web 2.0 sites<br />
    36. 36. Push notifications<br />Push client<br />Tile<br />Toast<br />Open push channel<br />Return URI<br />Data to toast<br />Data to tile<br />Data to App<br />App<br />Send URI to server<br />Send push data to client<br />Push service<br />Your service<br />Event<br />Send push data to URI<br />
    37. 37. Windows Phone<br />Game specific web requests<br />Authenticated Xbox LIVE calls<br />XBOX Live<br />Your Web Service<br />Custom Web Service<br />Microsoft Services<br />XNA<br />Game Foundation<br />Gamer Services APIs for Xbox LIVE Profiles, Achievements, and Leaderboards<br />Game Foundation handles auth, caching, & partial connectivity for Xbox LIVE<br />Third party token allows secure integration with game-specific services<br />
    38. 38. Gamer Services Architecture<br />Microsoft Services<br />Xbox LIVE<br />App UI and logic<br />XNA Gamer Services APIs<br />Windows Live ID<br />Game Foundation<br />Download Manager<br />Live ID client service<br />Networking<br />Storage<br />
    39. 39. DEMO: XNA Games<br />
    40. 40. A differentkind of phone<br />So you can build integrated experiences& profit from it<br />Designed for life in motion<br />
    41. 41. 우리 함께 해봐요!<br />Download the Windows Phone Developer Tools<br />http://developer.windowsphone.com<br />ReMIX10 http://www.visitmix.co.kr<br />WP7 기술 논문을 함께 적어 봅시다! <br />

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