Your SlideShare is downloading. ×
경험 경제에서 바라본 MS 스마트폰 전략
Upcoming SlideShare
Loading in...5
×

Thanks for flagging this SlideShare!

Oops! An error has occurred.

×
Saving this for later? Get the SlideShare app to save on your phone or tablet. Read anywhere, anytime – even offline.
Text the download link to your phone
Standard text messaging rates apply

경험 경제에서 바라본 MS 스마트폰 전략

1,050
views

Published on

정보처리학회 발표자료집

정보처리학회 발표자료집

Published in: Technology

0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total Views
1,050
On Slideshare
0
From Embeds
0
Number of Embeds
0
Actions
Shares
0
Downloads
39
Comments
0
Likes
0
Embeds 0
No embeds

Report content
Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
No notes for slide
  • Let’s dig a bit deeper into the application modelWhat is an application? A uniquely identifiable, licensable and serviceable software product, wrapped in a flexible deployment package (XAP)How does an application get on the phone?Develop an applicationSubmit it to MarketplaceApplication will be verified (code is checked, code is signed)User can download and deploy a signed application from MarketplaceEach application has a license, which grants the user to run the application on their phoneLicenses distinguish between trial, beta + purchased versions with different lifetimes and capabilitiesAssures that only identifiable applications gets on the phoneProtects the experience of the end userProtects the rights of the software developer (application does not run without a license)
  • This is what the device looked like in 2008. The big question is if this is what consumers want from a phone. This design was building upon earlier Windows Mobile versions, and was more or less a copy of a desktop user interface on a small screen.
  • Designing Windows Phone 7 Series did not start by not looking at phones, PCs or other devices. It started by looking at what people do, strongly inspired by transportation graphics (icons, use of colors, use of very clear fonts). This also explains the code name Metro for the design language.Travelers in an underground station, a railway station or at an airport need to know where to go. Transportation graphics are used to guide travelers. These graphics are well designed for travelers to easily find their way. They are simple, elegant and universal and thus very powerful.The Windows Phone 7 Series User Interface should be as powerful to allow its users to easily find their way on the device.However, the designers were looking for more than just this. They looked internally at Microsoft what other things could be used on Windows Phone 7 Series.
  • Transcript

    • 1. 경험 경제에서 바라본 MS 스마트폰 전략Beyond Experience Economy: Microsoft Mobile Strategy
      서진호 부장(Jinho.Seo@microsoft.com)
      Sr. Developer Evangelist – Windows Phone 7
      Microsoft Korea
      http://blogs.msdn.com/jinhoseo
    • 2. Korea Smartphone Market (OS)
    • 3. Korea Smartphone
      ISV & Individual Developers Size
      11,000 ISVs
      Source: Microsoft, 2010
    • 4. Numbers of Korea Smartphone Apps
    • 5. The Experience Economy
      기업이 제공하는 재화와 서비스가 점차 균질화 됨에 따라 고유의 기능에다 이벤트를 추가해 연출함으로써 고객에게 감동을 주고 부가가치를 창조하는 경험재가 새로운 산업으로 급부상하고 있다. 재화와 용역이 점차 균질화 됨에 따라 고객에 따라 다르게 느끼는 경험재가 가장 주요한 상품형태가 될 것이다.
      B. Joseph Pine II, James H. Gilmore
    • 6. Case: The Experience Economy
    • 7. Cloud Experience
      User Experience
      Software Experience
      Hardware Experience
      4 Experience
    • 8. Cloud Integration Services
      App Model
      UI Model
      Software Architecture
      Hardware Experience
    • 9. Hardware Experience
      Capacitive touch
      4 or more contact points
      800 or 480
      Sensors
      A-GPS, Accelerometer, Compass, Light, Proximity
      Camera
      5 mega pixels or more
      Multimedia
      Common detailed specs, Codec acceleration
      Memory
      256MB RAM or more, 8GB Flash or more
      GPU
      DirectX 9 acceleration
      CPU
      ARMv7 Cortex/Scorpion or better
      Hardware buttons | Back, Start, Search
      480 or 320
    • 10. Cloud Integration Services
      App Model
      UI Model
      Software Experience
      Hardware Foundation
    • 11. 3 스크린 및 클라우드
      Cloud
      Windows Desktop
      Xbox
      Windows Phone
      XNA Frameworks
      XNA Frameworks
      XNA Frameworks
      Location Service
      Silverlight Presentation and Media
      Silverlight Presentation and Media
      Windows Phone 7 Series Frameworks
      Notification Service
      Common Base Class Library
    • 12. 경험 경제의 개발 핵심
      • High performance game framework
      • 13. Rapid creation of multi-screen 2D and 3D games
      • 14. Rich content pipeline
      • 15. Mature, robust, widely adopted technology spanning Xbox 360, Windows, and Zune
      • 16. Modern XAML/event-driven application UI framework
      • 17. Rapid creation of visually stunning apps
      • 18. Metro-themed UI controls
      • 19. HTML/JavaScript
      • 20. 500,000 developers spanning Windows and web
    • Applications
      Your App UI and logic
      Frameworks
      Silverlight
      XNA
      HTML/JavaScript
      CLR
      App Model
      UI Model
      Cloud Integration
      Xbox LIVE
      Bing
      Location
      Push notifications
      Windows Live ID
      App management
      Licensing
      Chamber isolation
      Software updates
      Shell frame
      Session manager
      Direct3D
      Compositor
      Kernel
      Hardware BSP
      Security
      Networking
      Storage
      A-GPS Accelerometer Compass Light Proximity
      Media Wi-Fi Radio Graphics
      Hardware Foundation
      Software Architecture
    • 21. App Model Concepts
      Application
      Uniquely identifiable, licensable and serviceable software product packaged as a XAP
      Application Deployment
      Steps include Ingestion, Certification and Signing
      Windows Phone Marketplace
      Windows Phone Marketplace
      Application license
      Crypto-verifiable object issued to grant rights to an application
    • 22. Cloud Integration Services
      User Experience
      Software Architecture
      Hardware Foundation
    • 23.
    • 24.
    • 25.
    • 26.
    • 27. Hubs – User Experience Design
    • 28. Windows Phone “7” Metro
    • 29. Graphics Composition
      Start Experience
      System Tray
      Direct3D Surface
      AppPage
      Notification
      Volume
      SIP
      Incoming Call
      App Bar
      Shell frame composes all UI into a single screen
      Central page management enables cross app UI transitions and other effects
      System wide Z order enforcement emphasizes core phone functionality
    • 30. DEMO: SilVER APPS
    • 31. Cloud Experience
      App Model
      UI Model
      Software Architecture
      Hardware Foundation
    • 32. Cloud Experience: Concepts
      Windows Phone
      Your Web Service
      Custom Web Service
      Windows Phone Application
      Existing Web Services
      Notification Service
      Location Service
      Microsoft Services
      Frameworks
      Cloud integration client services
      Built-in user experiences and APIs integrated with key Microsoft services
      Familiar API frameworks for interacting with existing Web 2.0 services
      Rich support for incorporating custom web services into app-specific experiences
    • 33. Windows Phone
      Location Service
      Existing Web Services
      Location Service
      Microsoft Services
      System.Device.Location
      Location client service
      Built-in support for consuming GPS, AGPS and Wi-Fi- based location data
      Managed APIs for location-based interaction
      Microsoft managed Wi-Fi access point data as part of Windows Phone Services
    • 34. Location Architecture
      GPS
      + Accuracy
      - Power
      - Speed
      - Indoors
      - Accuracy
      + Power
      + Speed
      - Wilderness
      WiFi
      +/- Accuracy
      +/- Power
      +/- Speed
      +/- Urban areas
      Cell towers
      Location services
    • 35. Push Notification Service
      Windows Phone
      Your Web Service
      Custom Web Service
      Existing Web Services
      Notification Service
      Microsoft Services
      Microsoft.Phone.Notification
      Push client service
      Built-in support for efficient, battery-aware mobile push notifications
      Managed APIs for notification-driven interaction with existing Web 2.0 sites
    • 36. Push notifications
      Push client
      Tile
      Toast
      Open push channel
      Return URI
      Data to toast
      Data to tile
      Data to App
      App
      Send URI to server
      Send push data to client
      Push service
      Your service
      Event
      Send push data to URI
    • 37. Windows Phone
      Game specific web requests
      Authenticated Xbox LIVE calls
      XBOX Live
      Your Web Service
      Custom Web Service
      Microsoft Services
      XNA
      Game Foundation
      Gamer Services APIs for Xbox LIVE Profiles, Achievements, and Leaderboards
      Game Foundation handles auth, caching, & partial connectivity for Xbox LIVE
      Third party token allows secure integration with game-specific services
    • 38. Gamer Services Architecture
      Microsoft Services
      Xbox LIVE
      App UI and logic
      XNA Gamer Services APIs
      Windows Live ID
      Game Foundation
      Download Manager
      Live ID client service
      Networking
      Storage
    • 39. DEMO: XNA Games
    • 40. A differentkind of phone
      So you can build integrated experiences& profit from it
      Designed for life in motion
    • 41. 우리 함께 해봐요!
      Download the Windows Phone Developer Tools
      http://developer.windowsphone.com
      ReMIX10 http://www.visitmix.co.kr
      WP7 기술 논문을 함께 적어 봅시다!

    ×