This document discusses and analyzes two unusual print advertisements. The BMW advertisement depicts the new BMW Z3 as a shark to represent it as fierce and powerful, like sharks. The Nike advertisement uses surreal imagery to metaphorically represent the care and detail that goes into making their shoes. Both advertisements effectively reach their target audiences through innovative and attention-grabbing designs that convey their intended messages about the qualities of the products.
2. BMW shark
• This business is advertising the BMW Z3
• BMW are telling us that this product is
streamline and fast.
• The message in this advert is that the
new BMW car like a Shark, and people see
sharks as fierce and powerful animals,
therefore the new BMW Z3 is fierce and
powerful
• I think this advert reaches the correct
target audience
• I think this advert is surreal because its
taking a car and picturing it as an animal
• I think the advert is innovative also I think
it grabs the customers attention and
works well with a selected audience
3. Nike shoe• This Advert is of Nike advertising their
products
• They are telling the customer that their
products are carefully made and it takes a
lot to make them
• The message is that if you are buying a
Nike product it will be better quality than
the other brands because Nike make their
shoes with a lot of detail.
• I think this advert reaches their target
audience of all ages because it shows a
cartoony feel to it and it is also a
metaphor which a more mature audience
can enjoy
• This type of advert is a surreal because it
is showing something that couldn't
happen
• I think the advert is smart and that it uses
ideas that will be pleasing to all audiences
, it shows that Nike cares about their
products.
