10. All theming, all the time
Immersion
Everyone’s a princess
Mining the mythos
11. • Cast members are strictly prohibited to remove the heads in front
of guests
• Carparks aren’t called A, B and C—instead there’s Pumba Parking,
the Mickey etc
• There’s always more to see
• Rides like the Jungle Cruise that are
strikingly different at night
19. :
• Enhances brand image, visibility
• Increases market coverage
• Brings new consumers into the brand franchise
• Makes acceptance of the new product easy
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