Meet-U is a utility bundle app designed to bring people closer. Its a social+ professional+ dating+ meetup app. Designed as a part of final project during marketing management internship by Prof. Sameer Mathur, IIM Lucknow.

1. Lets Meet
Strangers!!

2. Hey Carla, Did you hear about
the new dating app, Meet-U?
I have been single since a long
time!!

3. This Meet-U app is Amazinggg!!
I wanted a Developer for my new
startup & here I am with you Sam.
I didn’t knew you lived so close by.

4. Meet-U Chat
Leo: Hey guys! Let’s go out!!
Sheldon: This App shows one
flag awareness session
happening nearby!
Amy: Oh Yeahh… Let’s go there….
Penny: I’m not interested in flags!!
<Sheldon frowns>

7. 1

8. Do u feel at
times?
Are you an
??
Feel uncomfortable meeting
??
What if you could find
people around you?

9. Meet-U answers all your questions!!

10. Meet-Uis a social, professional,
dating, meeting app designed to bring
people closer! !

11. 2

12. Company Overview
College based App developers
Core Competency:
Currently developed Android games e.g.
Dungeon Dash, Odyssey, Dotrikz & Frost Runner.

13. Market Overview

14. Strengths
Large test user base
Abundant resourses
World class Technical guidance
Weaknesses
Confusion with similar apps
Amateur
Lack of funding
Opportunity
Increase in social media
Online Dating
Rise in online professional networks
Threats
New developers
Well-stablished similar apps
S.W.O.T

15. MARKET SEGMENTATION

16. Geographics
Indian Cities
Demographics
Age Young Adults (18-24)
Adults (25-40)
Matured (Above 40)
Gender Male
Female
Income Low Income (Below Rs.25,000)
Middle Income (Rs.25,000 – Rs.40,000)
Higher Income (Above Rs.40,000)
48%
40%
8%
Adults age 25 - 40
Young adults age 18 - 24
Age above 40

17. Positioning
Online dating
Professional Network
Social Networking
Events

18. TargetConsumers

20. Points of PARITY
 Based on Social networking
& online dating concept
 Chat
 Sharing
 News & events

21. Points of DIFFERENCE
 Social + Professional + Dating
 Novel IDEA of stranger
meetups
 Location requests
 Local Events
 Area lookups for specified
category of people

22. 3

23. To ESTABLISHitself as the multipurpose social
professional dating app!
Aug Sept Oct Nov Dec Jan
App Launch
5000+ users
10000+ users
Feb Mar Apr May

24. Aspired Conversion Rate= 20%
Premium Users= 2000-5000 by
the year end

25. 4

27. Free Features
Events & News
Profile & Timeline
Access (Limited)
Basic search
options
HeartRate
(Dating)
CHAT
MagicSand
( For time bound
premium usage)
Professional
Groups

28. Premium Features
Advanced
search options
Events Booking
Live Location
Requests
Integrated Maps to
display specified people
Contact & Free
voice calling

29. Collaborators
Developers
Social Media platforms
Angel investors
Professional companies
Event organisers

30. 5

32. Get MagicSand Free with every referral !!

33. Pricing
MagicSand

35. 1. Social Media
2. Memes & Videos
3. Tweets
4. TV Ads & Print Ads
5. Blog
6. E-mail promotion
7. Sales Promotions - Flash Mobs & Referral Spree
8. Website
9. Meet-U Events
10. Celebrity endorsement
11. Meet-U app sharing booths & Internet Stations

36. 6

37. Org STRUCTURE
CEO
Chief Technical
Officer
Chief Operating
Officer
Chief Strategy
Officer
Developers
Design Team
Project Teams Sales Team
Marketing Team

38. App
Development
(Research)
App
Testing &
Feedback
Official
App
Launch
Marketing &
Promotion
User
acquisition
User
retention
Jul-Aug 2016
Sept 2016
Oct 2016 onwards

40. This presentation was created by
SWAPNIL KUMAR SINGH (IIT Madras)during
the Marketing Management Internship Offered by
Prof. SAMEER MATHUR, IIM Lucknow