In 2015-16, cultural organizations across the United States, joined by partners in Canada and Australia, banded together to better understand museum website visitor motivation. This was not just a research study, but a community of museums looking to better understand their online audiences. The survey comprised a single question about what motivated users in going to the website that day. Focussing on identity-related motivations (rather than demographics or behaviors), the survey responses aligned with museum researcher John Falk’s Predictive Model for Museum Visitation—Explorer, Facilitator, Professional/Hobbyist, Recharger, and Seeker. Led by Sarah Wambold, Director of Digital Media at the Clyfford Still Museum, and Marty Spellerberg, of Spellerberg Associates, the project culls more than 16 weeks of data across 23 different museum websites. This is the first survey to utilize Falk’s framework online, the first focused primarily on small- and medium-sized organizations, and the first in the US to view the data in aggregate. The study provided representatives from participating museums the opportunity to discuss their findings, highlighting patterns that emerged across the various institutions. In order to facilitate those exchanges, professionals from each institution have met online using Slack, asking questions and sharing knowledge. In this forum we will bring this dialogue to life and the voices of MCN attendees into the conversation.
Tnooz-TripAdvisor webinar - Reputation management and beyondKevin May
Slides from a Tnooz-TripAdvisor hosted webinar in August 2011. The session focussed on ideas on delivering an outstanding guest experience, optimising a hotel's web presence with reviews and user generated content, and how hoteliers can turn traveler reviews into opportunities.
Glasgow City Marketing Bureau partnered with TripAdvisor, the world’s largest travel site, to excite businesses about increase the city’s visibility on channel.
Every month, millions of visitors come to TripAdvisor to research businesses and plan their next trip, so we encourage you to take advantage of the tremendous opportunities offered by this global marketplace.
Tnooz-TripAdvisor webinar - Reputation management and beyondKevin May
Slides from a Tnooz-TripAdvisor hosted webinar in August 2011. The session focussed on ideas on delivering an outstanding guest experience, optimising a hotel's web presence with reviews and user generated content, and how hoteliers can turn traveler reviews into opportunities.
Glasgow City Marketing Bureau partnered with TripAdvisor, the world’s largest travel site, to excite businesses about increase the city’s visibility on channel.
Every month, millions of visitors come to TripAdvisor to research businesses and plan their next trip, so we encourage you to take advantage of the tremendous opportunities offered by this global marketplace.
A Study on the Consumer Perception of the Online Travel Agents in the Leisure...Ameya Sonkusale
Studied the customer perception and their buying behavior towards Online Travel Agencies (OTA). Studied the challenges faced by OTAs to convert a potential buyer into a customer and the reasons why traditional agents are successful in spite of a strong emerging trend of buying online. Identified strategies, based on the results of market research and analysis through various models, that OTAs can implement in order to overcome advantages enjoyed by the traditional travel agents
Too often membership programs are siloed or do not get the internal support membership efforts deserve. Competing for internal resources, institutional email schedules, IT, and limited marketing resources can stifle membership’s full potential.
Case Study: History Colorado
The campaign integrated traditional direct mail and on-site sales with a series of social media contests, a mobile scavenger hunt, and an interactive Facebook tabs to expose audiences to History Colorado’s mission and membership messaging.
Case Study: Museum of Science, Boston
Leveraging digital marketing, the Museum acquired new gift givers and members from untapped sources. Successes included testing a set of messaging and offers, leveraging website retargeting and Facebook advertising, and reaching new audiences through an expanded email program and a partnership with a local parents magazine.
Best Practices
• Use social media contests to raise awareness, drive traffic to membership webpages, and capture prospect data
• Invest in highly targeted advertising to reach new and existing audiences
• Thread in mission-oriented messaging throughout
• Capture member stories
• Integrate online/offline
• Support with PR
• Ensure all touch points use the same message, creative, across channels
• Email is a critical channel to tie everything together
A Seat at the Table
Membership should be involved in:
• Shared goals, metrics, schedules, and reporting
• Google Analytics for membership pages (traffic and conversion goals)
• Google Grants and display advertising strategy
• Email communications schedules and use of in-house lists
• Landing pages, e-commerce systems, and product packaging
• Social media strategy and content management
Falk Meets Online Motivation: A Nationwide Survey ProjectSarah Wambold
In this lightning talk we present a nationwide online Visitor Motivation Study conducted across two dozen institutional websites in 2015/16.
Based on research by John Falk, we used his predictive model of visitor experience outlined in the book as the framework for our survey. In Falk's book "Identity and the Museum Visitor Experience," he identifies five key types of visitors who attend museums and the internal motivations that drive repeat visitation: Experience Seeker; Explorer; Socializer; Recharger; Hobbyist / Professional.
The technical implementation is similar to the one used in a website visitor motivation survey by the Indianapolis Museum of Art. That survey was presented at MW in 2012.
Our project includes simultaneous surveys on 24 museum websites, pairing an IMA-style Google Analytics-powered backend with segments adapted from Falk’s motivation framework. Since the IMA’s presentation at MW 2012, studies following IMA’s methodology have been reproduced at various institutions. Our work is distinct in that it looks at the data in aggregate. Seeking to identify patterns or trends across the sector, we hope to understand the similarities and differences in our audience segments by region, population density, etc, and test Falk’s research as it applies to online audiences.
Προσεγγίζοντας την έννοια του πολέμου και των συγκρούσεων μέσω της παιγνιοποί...vasilikiarvan
3. «Προσεγγίζοντας την έννοια του πολέμου και των συγκρούσεων μέσω της παιγνιοποίησης: Παραδείγματα ψηφιακών παιχνιδιών και διδακτικών εφαρμογών». Ηλίας Στουραΐτης, ιστορικός- ερευνητής, υποψήφιος διδάκτορας Ιστορίας στο Ιόνιο Πανεπιστήμιο.
PDF, audio, and voiceover are now available on designintechreport.wordpress.com
Today’s most beloved technology products and services balance design and engineering in a way that perfectly blends form and function. Businesses started by designers have created billions of dollars of value, are raising billions in capital, and VC firms increasingly see the importance of design. The third annual Design in Tech Report examines how design trends are revolutionizing the entrepreneurial and corporate ecosystems in tech. This report covers related M&A activity, new patterns in creativity × business, and the rise of computational design.
Rating Higher Education Websites: The Student ExperienceCustomer Carewords
How do current students and potential future students rate their experience at university websites? Review results from Customer Centric Index (CCI) surveys at 12 colleges and universities. Presented in Denmark at J.Boye Aarhus 2009 conference.
What do students like and not like about their experiences at higher education websites?
The presentation for the J.Boye Aarhus09 conference reports results from 12 college and university surveys, comparing responses from current students and future students.
See the example from St. Edward's University of the one page you can add to your website that will increase visitor satisfaction.
Presentation given at the Mountain-Plains Museums Association (MPMA) 2007 in Fargo, featuring results from a nation-wide survey, strategies to try and screenshots from museum social media sites.
How does your museum compare within your city, in your region or throughout the nation? An overview of the latest findings, results and tools from The Audience Agency’s Visitor Finder programme that is answering the difficult questions facing the sector. What has it discovered and, more importantly, how can it help you?
Cimeon Ellerton, Head of Programmes, The Audience Agency
A Study on the Consumer Perception of the Online Travel Agents in the Leisure...Ameya Sonkusale
Studied the customer perception and their buying behavior towards Online Travel Agencies (OTA). Studied the challenges faced by OTAs to convert a potential buyer into a customer and the reasons why traditional agents are successful in spite of a strong emerging trend of buying online. Identified strategies, based on the results of market research and analysis through various models, that OTAs can implement in order to overcome advantages enjoyed by the traditional travel agents
Too often membership programs are siloed or do not get the internal support membership efforts deserve. Competing for internal resources, institutional email schedules, IT, and limited marketing resources can stifle membership’s full potential.
Case Study: History Colorado
The campaign integrated traditional direct mail and on-site sales with a series of social media contests, a mobile scavenger hunt, and an interactive Facebook tabs to expose audiences to History Colorado’s mission and membership messaging.
Case Study: Museum of Science, Boston
Leveraging digital marketing, the Museum acquired new gift givers and members from untapped sources. Successes included testing a set of messaging and offers, leveraging website retargeting and Facebook advertising, and reaching new audiences through an expanded email program and a partnership with a local parents magazine.
Best Practices
• Use social media contests to raise awareness, drive traffic to membership webpages, and capture prospect data
• Invest in highly targeted advertising to reach new and existing audiences
• Thread in mission-oriented messaging throughout
• Capture member stories
• Integrate online/offline
• Support with PR
• Ensure all touch points use the same message, creative, across channels
• Email is a critical channel to tie everything together
A Seat at the Table
Membership should be involved in:
• Shared goals, metrics, schedules, and reporting
• Google Analytics for membership pages (traffic and conversion goals)
• Google Grants and display advertising strategy
• Email communications schedules and use of in-house lists
• Landing pages, e-commerce systems, and product packaging
• Social media strategy and content management
Falk Meets Online Motivation: A Nationwide Survey ProjectSarah Wambold
In this lightning talk we present a nationwide online Visitor Motivation Study conducted across two dozen institutional websites in 2015/16.
Based on research by John Falk, we used his predictive model of visitor experience outlined in the book as the framework for our survey. In Falk's book "Identity and the Museum Visitor Experience," he identifies five key types of visitors who attend museums and the internal motivations that drive repeat visitation: Experience Seeker; Explorer; Socializer; Recharger; Hobbyist / Professional.
The technical implementation is similar to the one used in a website visitor motivation survey by the Indianapolis Museum of Art. That survey was presented at MW in 2012.
Our project includes simultaneous surveys on 24 museum websites, pairing an IMA-style Google Analytics-powered backend with segments adapted from Falk’s motivation framework. Since the IMA’s presentation at MW 2012, studies following IMA’s methodology have been reproduced at various institutions. Our work is distinct in that it looks at the data in aggregate. Seeking to identify patterns or trends across the sector, we hope to understand the similarities and differences in our audience segments by region, population density, etc, and test Falk’s research as it applies to online audiences.
Προσεγγίζοντας την έννοια του πολέμου και των συγκρούσεων μέσω της παιγνιοποί...vasilikiarvan
3. «Προσεγγίζοντας την έννοια του πολέμου και των συγκρούσεων μέσω της παιγνιοποίησης: Παραδείγματα ψηφιακών παιχνιδιών και διδακτικών εφαρμογών». Ηλίας Στουραΐτης, ιστορικός- ερευνητής, υποψήφιος διδάκτορας Ιστορίας στο Ιόνιο Πανεπιστήμιο.
PDF, audio, and voiceover are now available on designintechreport.wordpress.com
Today’s most beloved technology products and services balance design and engineering in a way that perfectly blends form and function. Businesses started by designers have created billions of dollars of value, are raising billions in capital, and VC firms increasingly see the importance of design. The third annual Design in Tech Report examines how design trends are revolutionizing the entrepreneurial and corporate ecosystems in tech. This report covers related M&A activity, new patterns in creativity × business, and the rise of computational design.
Rating Higher Education Websites: The Student ExperienceCustomer Carewords
How do current students and potential future students rate their experience at university websites? Review results from Customer Centric Index (CCI) surveys at 12 colleges and universities. Presented in Denmark at J.Boye Aarhus 2009 conference.
What do students like and not like about their experiences at higher education websites?
The presentation for the J.Boye Aarhus09 conference reports results from 12 college and university surveys, comparing responses from current students and future students.
See the example from St. Edward's University of the one page you can add to your website that will increase visitor satisfaction.
Presentation given at the Mountain-Plains Museums Association (MPMA) 2007 in Fargo, featuring results from a nation-wide survey, strategies to try and screenshots from museum social media sites.
How does your museum compare within your city, in your region or throughout the nation? An overview of the latest findings, results and tools from The Audience Agency’s Visitor Finder programme that is answering the difficult questions facing the sector. What has it discovered and, more importantly, how can it help you?
Cimeon Ellerton, Head of Programmes, The Audience Agency
Reproduction charging models & rights policy for digital images in American...Simon Tanner
The results of a Mellon funded project aurveying 100 art museums and interviewing 20 in depth about rights and reproduction policy, pricing and strategy.
Funding Streams for Your Conservation and Community WorkThe Long Run
Nicola Jenkin from pinpoint sustainability presents to Long Run members in Cape Town on different ways they can fund their conservation and community projects.
Many small businesses struggle with filling their events and marketing correctly. Here are some tips provided by Laura Huddle, Head of Marketing (Australia) at Eventbrite. This presentation was shared at Hub Australia's Small Teams, Big Dreams event on May 1. http://snip.ly/o20a
Purpose: An orientation to Google Analytics for the admission team and a facilitated discussion of actionable insights.
Date: June 2013
Role: I conducted the analysis then created and led this presentation for our team.
Everything you wanted to know about Google Analytics, but were afraid to ask ...David Loreto
Your college website is your number one marketing tool and this session is intended to give admissions and marketing professionals the tools to make more informed marketing decisions. Within Google Analytics, we will uncover the reports, metrics and data most relevant to admissions. More importantly, we will examine how this data can be leveraged to improve your web recruitment strategy. We will also explore how to determine which web key performance indicators (KPIs) can be utilized to better understand prospective student traffic to your website.
Similar to Results from the National Visitor Motivation Survey Online: MCN2016 (20)
06-04-2024 - NYC Tech Week - Discussion on Vector Databases, Unstructured Data and AI
Discussion on Vector Databases, Unstructured Data and AI
https://www.meetup.com/unstructured-data-meetup-new-york/
This meetup is for people working in unstructured data. Speakers will come present about related topics such as vector databases, LLMs, and managing data at scale. The intended audience of this group includes roles like machine learning engineers, data scientists, data engineers, software engineers, and PMs.This meetup was formerly Milvus Meetup, and is sponsored by Zilliz maintainers of Milvus.
Global Situational Awareness of A.I. and where its headedvikram sood
You can see the future first in San Francisco.
Over the past year, the talk of the town has shifted from $10 billion compute clusters to $100 billion clusters to trillion-dollar clusters. Every six months another zero is added to the boardroom plans. Behind the scenes, there’s a fierce scramble to secure every power contract still available for the rest of the decade, every voltage transformer that can possibly be procured. American big business is gearing up to pour trillions of dollars into a long-unseen mobilization of American industrial might. By the end of the decade, American electricity production will have grown tens of percent; from the shale fields of Pennsylvania to the solar farms of Nevada, hundreds of millions of GPUs will hum.
The AGI race has begun. We are building machines that can think and reason. By 2025/26, these machines will outpace college graduates. By the end of the decade, they will be smarter than you or I; we will have superintelligence, in the true sense of the word. Along the way, national security forces not seen in half a century will be un-leashed, and before long, The Project will be on. If we’re lucky, we’ll be in an all-out race with the CCP; if we’re unlucky, an all-out war.
Everyone is now talking about AI, but few have the faintest glimmer of what is about to hit them. Nvidia analysts still think 2024 might be close to the peak. Mainstream pundits are stuck on the wilful blindness of “it’s just predicting the next word”. They see only hype and business-as-usual; at most they entertain another internet-scale technological change.
Before long, the world will wake up. But right now, there are perhaps a few hundred people, most of them in San Francisco and the AI labs, that have situational awareness. Through whatever peculiar forces of fate, I have found myself amongst them. A few years ago, these people were derided as crazy—but they trusted the trendlines, which allowed them to correctly predict the AI advances of the past few years. Whether these people are also right about the next few years remains to be seen. But these are very smart people—the smartest people I have ever met—and they are the ones building this technology. Perhaps they will be an odd footnote in history, or perhaps they will go down in history like Szilard and Oppenheimer and Teller. If they are seeing the future even close to correctly, we are in for a wild ride.
Let me tell you what we see.
ViewShift: Hassle-free Dynamic Policy Enforcement for Every Data LakeWalaa Eldin Moustafa
Dynamic policy enforcement is becoming an increasingly important topic in today’s world where data privacy and compliance is a top priority for companies, individuals, and regulators alike. In these slides, we discuss how LinkedIn implements a powerful dynamic policy enforcement engine, called ViewShift, and integrates it within its data lake. We show the query engine architecture and how catalog implementations can automatically route table resolutions to compliance-enforcing SQL views. Such views have a set of very interesting properties: (1) They are auto-generated from declarative data annotations. (2) They respect user-level consent and preferences (3) They are context-aware, encoding a different set of transformations for different use cases (4) They are portable; while the SQL logic is only implemented in one SQL dialect, it is accessible in all engines.
#SQL #Views #Privacy #Compliance #DataLake
06-04-2024 - NYC Tech Week - Discussion on Vector Databases, Unstructured Data and AI
Round table discussion of vector databases, unstructured data, ai, big data, real-time, robots and Milvus.
A lively discussion with NJ Gen AI Meetup Lead, Prasad and Procure.FYI's Co-Found
Enhanced Enterprise Intelligence with your personal AI Data Copilot.pdfGetInData
Recently we have observed the rise of open-source Large Language Models (LLMs) that are community-driven or developed by the AI market leaders, such as Meta (Llama3), Databricks (DBRX) and Snowflake (Arctic). On the other hand, there is a growth in interest in specialized, carefully fine-tuned yet relatively small models that can efficiently assist programmers in day-to-day tasks. Finally, Retrieval-Augmented Generation (RAG) architectures have gained a lot of traction as the preferred approach for LLMs context and prompt augmentation for building conversational SQL data copilots, code copilots and chatbots.
In this presentation, we will show how we built upon these three concepts a robust Data Copilot that can help to democratize access to company data assets and boost performance of everyone working with data platforms.
Why do we need yet another (open-source ) Copilot?
How can we build one?
Architecture and evaluation
Analysis insight about a Flyball dog competition team's performanceroli9797
Insight of my analysis about a Flyball dog competition team's last year performance. Find more: https://github.com/rolandnagy-ds/flyball_race_analysis/tree/main
STATATHON: Unleashing the Power of Statistics in a 48-Hour Knowledge Extravag...sameer shah
"Join us for STATATHON, a dynamic 2-day event dedicated to exploring statistical knowledge and its real-world applications. From theory to practice, participants engage in intensive learning sessions, workshops, and challenges, fostering a deeper understanding of statistical methodologies and their significance in various fields."
Learn SQL from basic queries to Advance queriesmanishkhaire30
Dive into the world of data analysis with our comprehensive guide on mastering SQL! This presentation offers a practical approach to learning SQL, focusing on real-world applications and hands-on practice. Whether you're a beginner or looking to sharpen your skills, this guide provides the tools you need to extract, analyze, and interpret data effectively.
Key Highlights:
Foundations of SQL: Understand the basics of SQL, including data retrieval, filtering, and aggregation.
Advanced Queries: Learn to craft complex queries to uncover deep insights from your data.
Data Trends and Patterns: Discover how to identify and interpret trends and patterns in your datasets.
Practical Examples: Follow step-by-step examples to apply SQL techniques in real-world scenarios.
Actionable Insights: Gain the skills to derive actionable insights that drive informed decision-making.
Join us on this journey to enhance your data analysis capabilities and unlock the full potential of SQL. Perfect for data enthusiasts, analysts, and anyone eager to harness the power of data!
#DataAnalysis #SQL #LearningSQL #DataInsights #DataScience #Analytics
Techniques to optimize the pagerank algorithm usually fall in two categories. One is to try reducing the work per iteration, and the other is to try reducing the number of iterations. These goals are often at odds with one another. Skipping computation on vertices which have already converged has the potential to save iteration time. Skipping in-identical vertices, with the same in-links, helps reduce duplicate computations and thus could help reduce iteration time. Road networks often have chains which can be short-circuited before pagerank computation to improve performance. Final ranks of chain nodes can be easily calculated. This could reduce both the iteration time, and the number of iterations. If a graph has no dangling nodes, pagerank of each strongly connected component can be computed in topological order. This could help reduce the iteration time, no. of iterations, and also enable multi-iteration concurrency in pagerank computation. The combination of all of the above methods is the STICD algorithm. [sticd] For dynamic graphs, unchanged components whose ranks are unaffected can be skipped altogether.
3. Explorer
The need to
satisfy personal
curiosity &
interest in an
intellectually
challenging
environment
Facilitator
The wish to
engage in a
meaningful
social
experience
Experience
Seeker
The aspiration
to be exposed
to the things
and ideas that
exemplify what
is best and
most important
within a culture
or community
Professional
or Hobbyist
The desire to
further specific
intellectual
needs in a
setting with a
specific subject
matter focus
Recharger
The yearning to
physically,
emotionally, &
intellectually
recharge in a
beautiful and
refreshing
environment
4.
5.
6. Art21 ○ Art Gallery of Ontario
Aspen Art Museum ○ Chicago Architecture Foundation
Chinese American Museum Los Angeles ○ Clockshop
Clyfford Still Museum ○ Contemporary Art Museum St. Louis
de Young Museum ○ Hammer Museum
Houston Center for Contemporary Craft
Institute of Contemporary Art/Boston ○ Illinois Holocaust Museum
Legion of Honor ○ The Menil Collection
Museum of Contemporary Art Denver
Nasher Museum of Art at Duke University
Nasher Sculpture Center ○ Portland Art Museum
Museum of Applied Arts and Sciences
Santa Cruz Museum of Art and History ○ Warhol Museum
Yerba Buena Center for the Arts
10. famsf.org Overview
Fiscal Year 2015–16
Sessions: 4+ million
Pageviews: 14+ million
Pages/Session Avg: 3.30
Avg. Session Duration: 00:02:28
Visitation trends:
Most highly trafficked sections of site include: Visit pages, Ticketing, Exhibitions pages, and
Calendar pages
High visitor drop off rate & not a ton of deep engagement
11. Visitor Motivation Survey Goals
1. Institutional benchmarking
2. Test assumptions based on web analytics
3. Internal project support / buy-in
12. Visitor Motivation Survey Overview
Time frame: February 22–June 19, 2016 (17 weeks in total)
Response rate: ~2,500 total sessions, with ~11,500 pageviews
14. Visitor Motivation Survey Results
“Planning activities for friends/family” was cited as the primary motivation
for ~60% of visitors to famsf.org (Facilitator category).
15. Visitor Motivation Survey Results
Pageviews show high visitation rates for Facilitators, but actual
engagement remains shallow / highly focused.
Pageviews # %
Explorer 2,103 18.39%
Facilitator 6,742 58.95%
Professional 1,565 13.68%
Recharger 845 7.39%
Seeker 182 1.59%
TOTAL 11,437 100.00%
17. Visitor Motivation Survey Results
Highest engagement rates amongst “Explorers” and “Professionals.”
Pages/Session # %
Explorer 5.79 24.88%
Facilitator 4.39 18.87%
Professional 7.45 32.02%
Recharger 3.28 14.10%
Seeker 2.36 10.14%
TOTAL 23.27 100.00%
18. Visitor Motivation Survey Results
Highest engagement rates amongst “Explorers” and “Professionals.”
Avg. Session Duration Minutes/Seconds
Explorer 00:05:46
Facilitator 00:03:46
Professional 00:07:42
Recharger 00:02:58
Seeker 00:01:22
19. Visitor Motivation Survey Results
How do different motivation
categories impact visitation trends
online?
20. Visitor Motivation Survey Results
Homepages received high visitation rates for all categories, but Facilitators
were most likely to purchase tickets.
de Young
homepage
Legion of Honor
homepage
Tickets
All Users 2,133,154 (37.28%) 739,232 (12.92%) 1,645,286 (28.75%)
Facilitator 3,815 (56.59%) 1,313 (19.47%) 1,160 (17.21%)
Explorer 1,181 (56.15%) 321 (15.26%) 133 (6.32%)
Professional 335 (21.41%) 119 (7.60%) 0 (0.00%)
Recharger 517 (61.11%) 210 (24.82%) 63 (7.45%)
Seeker 112 (61.54%) 14 (7.69%) 0 (0.00%)
21. Visitor Motivation Survey Results
Facilitators and Seekers had higher visitation rates on Visit pages.
Professionals and Explorers most likely to shop online.
Visit pages
(de Young)
Exhibition pages
(de Young)
Shop
All Users 157,138 (2.75%) 186,614 (3.26%) 403,312 (7.05%)
Facilitator 245 (3.63%) 196 (2.90%) 35 (0.52%)
Explorer 7 (0.33%) 42 (1.99%) 419 (19.92%)
Professional 7 (0.45%) 14 (0.89%) 943 (60.26%)
Recharger 0 (0.00%) 14 (1.65%) 0 (0.00%)
Seeker 14 (7.69%) 0 (0.00%) 7 (3.85%)
22. Visitor Motivation Survey Results
Facilitator user paths centered primarily on homepages, exhibitions,
ticketing, and visit pages.
23. Visitor Motivation Survey Results
Explorer user paths centered primarily on homepages, exhibitions, shopping
site, and learn/events pages.
24. Visitor Motivation Survey Results
Confirmed many of our website data assumptions
Offered a platform to evaluate data against peer institutions
Helped garner support for upcoming web refresh project
25. Web Refresh Project Goal & Outline
Goal: Evolve the FAMSF websites with a new responsive, user-centric design to
elevate the de Young and Legion of Honor’s respective personalities while
keeping consistent, systematic layouts and structure.
Outline: Time-sensitive style refresh focused on creating style themes and
page templates for key landing pages.
33. warhol.org
August 1, 2015 – July 31, 3016
Sessions: 1.16 million
Pageviews: 2.62 million
Average session duration: 1:38
Pages / session: 2.4
Among our most visited pages are the collections page and visit pages. Average
time on pages are :49 and 2:06, respectively.
36. VMS Results
Nearly 39% of visitors were motivated to visit warhol.org “to plan an activity for my
family/friends.”*
Nearly 22% of visitors were motivated to visit warhol.org "for professional reasons.”*
*Based on sessions
37. VMS Results
Visitors planning an activity had the most pageviews, but professionals had
deeper engagement with warhol.org.
Pageviews # %
Explorer 1258 15.97%
Facilitator 2820 35.80%
Professional 2338 29.68%
Recharger 1114 14.14%
Seeker 347 4.41%
Total 7877 100.00%
Pages / Session # %
Explorer 5.20 18.68%
Facilitator 5.23 18.79%
Professional 7.85 28.20%
Recharger 4.74 17.03%
Seeker 4.82 17.31%
Total 27.84 100.00%
38. Where are these visitors spending time?
Collection
Facilitator 105
Professional 337
Calendar
Facilitator 740
Professional 509
Education
Facilitator 72
Professional 149
Visit
Facilitator 807
Professional 165
Pageviews
39.
40. Implementation
Phase I
Communications tool
Target locals and tourists planning a
visit to The Warhol or looking to
attend one of its programs.
Focus on robust calendar, ticketing,
visitor information, and exhibitions
pages.
Phase II
Online destination for Andy Warhol
Target scholars and researchers
looking for information about
Warhol.
Focus on collections, education
resources, and biography pages.
43. Overview - All Traffic | Dec 1, 2015 to Apr 30, 2016
Sessions: 119,420
Pageviews: 568,582
Pages/Session Avg: 4.76
Average Session Duration: 1 min 54 sec
Context: Nasher Prize (International Sculpture Award)
Spring Break District Block Party
The Great Create (Fundraising event)
Dallas Art Fair
44. Visitor Motivation Survey | Dec 1, 2015 to Apr 30, 2016
Sessions # %
Explorer 117 11.14%
Facilitator 486 47.51%
Professional 309 30.21%
Recharger 81 7.92%
Seeker 30 2.93%
1023 100%
45. Facilitator - What do they tell us about our content?
Facilitator holds true to Falk’s entry motivation
Planning a leisure activity
Texas daytripper planning a museum visit
Some plan towards a specific event
Quick logistical planning - admission & parking
Not discovering additional resources helpful to planning
Low visitor loyalty
46. Facilitator - Who makes up the majority?
Female 60% Male 40%
25-34 year old
on average 30% more
spend 20% less time in a session
18-24 year old
40% less than average
47. Facilitator - “Successful” Demographic
45-54 year old woman
slightly less sessions but more engagement
20% more time on site
women spent 3 min longer per session
more goal conversions
Google Analytic Goal Examples:
Admission ticket purchase | Contact Us | Email signup | Resource download
48. Facilitator - What interests them across the Internet?
Potential Interests (Affinity)
Movie Lover
TV Lover
Travel Buff
Technophiles
News Junkies (Entertainment)
High Interests (In-Market)
Travel/Hotels & Accommodations
Travel/Air Travel
Real Estate / Residential Properties
Employment
Education / Post-Secondary Education
Entertainment | Travel | Education
49. Facilitator - Local, National or International?
Expection:
More national and international traffic
Discovery:
A majority are within Texas
Predominantly in Dallas/Ft.Worth area
50. Facilitator - Are they aware of our brand?
26% of traffic has some awareness
awareness from Direct traffic, Email campaigns and Facebook
Facebook traffic more event-centric planning
Referral traffic (excluding social media) predominantly from local media
DFW Child, Dallas Observer, CBS Local(DFW), DMagazine
Landing on the homepage
51. Facilitator - What content does the majority view?
60% of traffic planning visit to Nasher Sculpture Center
2nd interaction: Visit section - Hours & Admissions
4th interaction: Traffic drops below half
3rd interaction: 27% traffic drops off with remaining split between
Visit section - Directions, Maps & Parking
Art section - Exhibitions and On View
artworks
1st interaction: Begins on the homepage
52. Facilitator - What content do others view?
20% of traffic planning visit to specific event
1st interaction: Begins in Engage section
2nd interaction: Drop off after one interaction or
Stay within Engage section
Subsequent interaction: Specific events
til midnight at the Nasher
(March 18, 2016)
Soundings: New Music at the
Nasher (April 29, 2016)
Target First Saturday (March 5,
53. Facilitator - Future Plans
Consolidating logistical content - increase visitor value
Encourage deeper-dive in planning - time on site with knowledge layer
Expand our reach - reevaluate marketing & social media campaigns
Tailor content to gain visitor loyalty
Surveys - pair quantified data with qualified data
Benchmarks - compare & learn with other cultural institutions
54. Contact Me - More insights
Want to talk about Google Analytics or benchmark metrics?
Jacques Haba
jhaba@nashersculpturecenter.org
@jacqueyewokey
62. TIME FRAME
February 23–June 9, 2016
13 weeks, 3 days
RESPONSE RATE
1,751 sessions = 0.7% of all
1,695 users = 0.84% of all
9,458 pageviews = 1.6% of all
VMS Numbers
63. TIME ON SITE
Survey takers averaged 4:52 - 5:29
All users averaged 1:28
→ Survey takers are very engaged
VMS Numbers
65. Visit Exhibitions Made in LA
(subset of Ex)
Programs Collection About Us Home
Explorer 6% 25% 5% 29% 4% 3% 12%
Facilitator 13% 24% 3% 30% 3% 1% 15%
Professional 7% 27% 7% 13% 5% 11% 13%
Recharger 13% 25% 4% 22% 8% 2% 16%
Seeker 9% 36% 10% 17% 7% 5% 17%
% of all sessions for each type
VMS Numbers
66. METHODOLOGY
In-person interviews
Design Thinking process / develop user types modeled on Falk Types
Survey of members in free program
A question about motivation to visit (similar to VMS) mapped to user types.
A Parallel Study
67. Interview Visitors
Goal = Empathize with visitors and Define their needs when visiting
Empathy Map Point of View Statement
A Parallel Study
69. SURVEY
2,403 people received the survey
January–February 2016
347 responded to the survey = 14%
A Parallel Study
70. Why do you come to the Hammer?
● I am curious and want to learn about art.
● want to share an experience with others.
● My children enjoy it and it is also culturally
interesting to me.
● To gain proximity to artists, curators, and
contemporary thinkers.
● I like to hang out in the space.
● I want to get away from the noise of my
everyday life.
● To research works of art.
● It’s a place to see quality art.
● To attend a lecture, talk, or film screening.
● To earn a point towards a Participate-level
membership
73. Interviews & Survey = no Experience Seekers
Website = 7% Experience Seekers
→ Our biennial is a draw for Experience Seekers.
→ Knowing this, can we target these audiences?
We do have “destination” programming.
Insight #1
74. Interviews & Survey =
Facilitation not primary motivation for visiting.
BUT many of interviewees were visiting with others.
Website = Facilitators
→ Facilitation may be a strong SECONDARY motivator.
→ What do facilitators need from us?
We need to consider Facilitators.
Insight #2
75. On-site and online visit motivations are different.
Insight #3
Interviews = Explorers & Rechargers
Members = Explorers, Rechargers & Professionals
Website = Facilitators & Professionals
→ The website is a different place than our physical space.
→ What is the relationship between these experiences?
→ We need to survey our larger visiting public.
81. I enjoy the meditation of spending time
with historical objects and telling their story.
I have an interest in history beyond my work.
I like connecting with the items and
personal stories.
Visitors researching a topic also want to be inspired
Interviewing MAAS Online Collection Users
82. Jobs Stories for MAAS Online Collection
Professional
or Hobbyist
When I want to explore an object
I want to see all aspects
So I understand the depth of knowledge surrounding it
Recharger
When I want to create or make something
I want to look at the MAAS online collection
So I get inspired
89. VMS TAKEAWAYS
Art21’s role in relation to museums
Art21.org is primarily a resource and destination for content
(Most) museum websites are primarily visit-planning tools*
*But also have lots of great content!
90. VMS TAKEAWAYS
Better facilitate Educators
Improved production and placement of educator-focused content
Develop tools for classroom use (playlists, watchlists, etc.)
91. VMS TAKEAWAYS
Encourage content discovery
Improve relationships between related content
Design video pages as content paths as opposed to dead ends
Design artist pages as robust indexes
100. VMS TAKEAWAYS
Respondents are highly engaged
These are our power users
Consider placing additional surveys and calls for feedback
Consider opportunities for placing other calls to action
103. VISITOR MOTIVATION ONLINE
23 institutions / 513 weeks of data / 72,585 records
Facilitator
To plan an activity for my family/friends
Professional
For professional reasons
Explorer
To learn something new
Recharger
For inspiration
Seeker
Because the museum was recommended to me
111. Marty Spellerberg, Project co-leader, @halfempty
Tricia Robson, Fine Arts Museums of San Francisco
Jessica Warchall, The Andy Warhol Museum, @je321ss
Jacques Haba, Nasher Sculpture Center, @jacqueyewok
Susan Edwards, Hammer Museum, @jolifanta
Alli Burness, Museum of Applied Arts and Sciences,
@alli_burnie
Jonathan Munar, Art21, @jonnymoon
Sarah Wambold, Clyfford Still Museum / Project co-leader,
@sarahwambold
MCN 2016111