The survey results from 23 Long Run members in 16 countries showed that the highest priority for external funding was community activities (40%), followed by conservation (37%) and culture (22%). Education and training were the top activities requiring funding for both conservation and community. The most common sources of funding were profits from commercial activities, visitor fees, and private entities/individuals. Members usually sought funding through known relationships with visitors, guests, and private philanthropy. The biggest challenges with funding were lack of time and dedicated fundraising managers. Recommendations provided included using a database to identify funding opportunities and understand requirements, as well as writing successful proposals by clearly aligning with funder priorities and demonstrating scalability and sustainability.

1. The Long Run members:
Review of funding activities
The Long Run Annual Conference
The Stack, Cape Town
22nd September 2017
Nicola Jenkin
Pinpoint Sustainability

2. The context:
Members’ survey on funding mechanisms for conservation and community activities
Aim:
 To understand the main funding sources for conservation and
community activities of The Long Run Members
 Findings to inform discussions on funding options available
• On-line survey undertaken in July/Aug 2017
• 23 member responses (over 50%)
• 16 countries, from all continents in which members
operate
Wolwedans, Namibia

3. Current funding activities: Where is most investment required?
• Of the 3Cs of activities Community ranked the
highest in terms of most investment (40%),
Conservation (37%) and Culture (22%)
• Top 5 non-commercial activities requiring external
funding:
 Conservation: Education & training (64%)*
 Community: Education & training (64%)
 Community: Development of enterprises (59%)
 Conservation: Ecosystem/habitat restoration (55%)
 Conservation: Resource protection (45%)
Community tourism, Kenya

4. Current funding activities:
Most common funding sources for conservation and community activities
Profit from your commercial activities associated with your property/ies
Visitor fees/guest levies/conservation fees
Funding - Private entities/private individuals
Funding - Guest donations
Funding - Global non-governmental agency e.g. Save the Rhino
Fundraising drives
Funding - Country-level non-governmental agency
Funding - Government
Funding - Regional/district-level non-governmental

5. Current funding activities: How is funding usually sought?
Grootbos Orchestral Charity Event & Art Auction,
South Africa
• Most funding is sought through the known:
• Relationship with a known funder:
 Visitors & guests (35%)
 Private philanthropy (24%)
 Funding body (12%)
• Word of mouth and recommendations (18%)
• Very little if any funding is sought through ‘unknown’ channels:
• On-line organisations (12%)
• Tender platforms, electronic bulletins, e-zines etc (0%)

6. Current funding activities: Funding challenges & support requirements
Sinal do Vale, Brazil
• Most common barriers
• Not enough time
• No dedicated fundraising manager
• Missing opportunities
• Spending too long completing complex submissions
• No funding available for the work you do
• Where is help required?
• Knowing the best places to look
• Knowing which activities are most likely to get funding
• Knowing when funding opportunities arise
• Writing more successful proposals
• Knowing how to budget activities

7. Public funding opportunities and guidance

8. Public funding opportunities: Knowing the best places to look & when
Recommendation: Database of funding and financing sources for members & sign-up for alerts
Platforms
Individual
entities
GrantsTypes of funding Loans Equity
Banks
e.g.
• World Bank
• African
Development Bank
Global
Funds
e.g.
• Global Innov. Fund
• United Nations
Global
Foundations
e.g.
• Rockerfeller
• Bill & Melinda
Gates
National &
Regional
e.g.
• WWF
• Government Depts
Private
Entities
e.g.
• Retailers
• Manufacturers
Theme-
focused
e.g.
• Save the Rhino
• Biodiversity
Funds for
NGOs
UN Global
Marketplace
Government
platforms
Supplier
databases
Gazettes
e.g. DFID

9. Public funding opportunities: Considerations for when applying for funding?
Considerations
Does it match the focus of the fund?
e.g. Innovation, Women & youth,
Campaign, Climate adaptation,
Community upliftment
Is it specific about activities it will
fund?
e.g. capital investment, seed funding,
project management, research, trial
Scale and budget
e.g. budget ceiling, exchange rate,
match-funding, in-kind contributions,
scalability, realistic budgets, time
(length & release of funds)
Partnerships
e.g. NGO status, academia,
specialists, supporters
Location
e.g. local, regional, national, country-
partnerships, global
Terms & Conditions
e.g. deliverables & outputs, log-
frames, IP, Trademarks, ROI,
extensions, dissemination, M&E

10. Public funding opportunities: Writing more successful proposals
• Show how the project proposed is aligned with
national/regional priorities e.g. UN SDGs
• Include information on scalability, replication and
sustainability, how it takes into account existing tools or
activities (so not to "reinvent the wheel")
• What is the basis for the project – previous activity, facts
or research (shouldn’t be standalone)
• How does the project (even a small-scale one) fits in the
bigger picture, how it benefits its target group, also in
the long-run
• Have clear log-frame and objectives to show clearly
what the project is trying to achieve, who it is targeting
and what the final output and outcomes will be
• Adhere to the word limit, if no limit, writing too much is
usually not taken well (use graphics to simplify
processes)
• Show sources of any data or quotes, and provide
examples, stories or quotes to illustrate your current or
proposed outcomes.
K.I.S.

11. Official partner of the United Nations Environment 10YFP Sustainable Food Systems Programme
NicolaJenkin
t: +27 (0)71 317 3625
e: nicola@pinpointsustainability.co.za
skype: nicola_jenkin
www.pinpointsustainability.co.za
Thank you!