Buildingleadswithlinkedin Kuno Creative

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Kuno Creative LinkedIn presentation I really liked.

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  • LinkedIn in the news. Will this respark some interest?
  • No matter what the social media tool is.
  • What I’m sharing is all doable with the basic account. And if you have a Twitter account (or multiples), please add them.
  • What I’m sharing is all doable with the basic account. And if you have a Twitter account (or multiples), please add them.
  • When we’re talking lead gen, you have to be open to connections and reach out. Do not worry yourself if you’ve been in contact with people. This should be done by everybody in your company. Not just the sales people. Combining RSS feed activity
  • New features as of April Showcasing to your network your interests. Choose who sees the update Photo (if available) Delete / edit updates Reshare (as an update, to connections or groups) Sharing button on sites Lnkd.in short url
  • This works two ways. Consider the companies you’re looking to get in touch with.
  • Find others in industries Become an expert
  • Follow your competitors and customers.
  • Buildingleadswithlinkedin Kuno Creative

    1. 1. How to Build Leads Using LinkedIn Do’s, Don’ts, Zombies and more. . . Twitter: #KunoLI Presented with: Chuck Gose Co-founding of Indy Social Media @ChuckGose IndySM.org
    2. 2. How to Build Leads Using LinkedIn Do’s, Don’ts, Zombies and more. . . Twitter: #KunoLI Presented with: Chuck Gose Co-founding of Indy Social Media @ChuckGose IndySM.org
    3. 3. Agenda <ul><li>Introduction – Chuck Gose </li></ul><ul><ul><li>Develop a powerful LinkedIn profile that the search engines love </li></ul></ul><ul><ul><li>Take advantage of company profiles </li></ul></ul><ul><ul><li>Learn more about what groups and Q&As can do for your networks and lead generation </li></ul></ul><ul><li>How Kuno Uses LinkedIn </li></ul><ul><li>Free Download </li></ul><ul><li>Questions & Answers </li></ul>Chad H. Pollitt Director of Social Media & Search Marketing Kuno Creative @CPollittIU LinkedIn.com/in/seofortwayne Twitter: #KunoLI
    4. 4. Introduction <ul><li>Chuck Gose </li></ul><ul><li>Co-founder & Host, Indy Social Media </li></ul><ul><li>Director of Business Development & Social Media, MediaTile </li></ul><ul><ul><li>Over 10 years of experience in corporate communications and non-profit marketing </li></ul></ul><ul><ul><li>Frequent speaker and writer on matters of social media, Internet marketing and digital signage </li></ul></ul><ul><ul><li>Was named “Top Blogger” and “Most Influential Social Media Dude” in the State of Indiana in 2009 </li></ul></ul>Twitter: #KunoLI Chuck Gose Co-founding of Indy Social Media @ChuckGose IndySM.org
    5. 5. May 25, 2011 Chuck Gose @chuckgose How to build leads with
    6. 6. #KunoLI My name is Chuck Gose and I am a junkie.
    7. 7. Leads can come from anywhere.
    8. 8. #KunoLI LinkedIn is more than this.
    9. 9. #KunoLI And not just for people like this.
    10. 11. #KunoLI Understand how the tools work before you start using them.
    11. 12. #KunoLI Beware of LinkedIn zombies.
    12. 13. #KunoLI There are two types. Dead accounts Those after your brain
    13. 14. #KunoLI LinkedIn profile tips. <ul><li>Have an account (& only one). </li></ul><ul><li>Make sure your profile is 100% complete. </li></ul><ul><ul><li>Add websites </li></ul></ul><ul><ul><li>And name them </li></ul></ul><ul><li>Professional photo. </li></ul><ul><li>Link to Twitter accounts. </li></ul><ul><li>Craft a keyword-rich summary. </li></ul><ul><li>Include keywords in your job descriptions. </li></ul>
    14. 15. #KunoLI LinkedIn profile tips. <ul><li>Add volunteer work. </li></ul><ul><li>Include speaking engagements, certifications & awards. </li></ul><ul><li>Start building your network. </li></ul><ul><li>Keep building your network. </li></ul><ul><li>Give (& get) recommendations. </li></ul><ul><li>Use LinkedIn apps (later). </li></ul><ul><li>Keywords, keywords, keywords. </li></ul>
    15. 16. <ul><li>LinkedIn connection strategy. </li></ul><ul><li>It’s a 2-way street </li></ul><ul><li>Connect with prospects & leads </li></ul><ul><li>Understand 1 st , 2 nd & 3 rd degree connections </li></ul><ul><li>Don’t be afraid to ask for intros </li></ul><ul><li>RSS feeds </li></ul>#KunoLI
    16. 17. DO NOT use LinkedIn’s default text for a connection request. Public Service Announcement
    17. 18. #KunoLI There’s an app for that. Tweets SlideShare WordPress / Blog Link Events TripIt Google Presentation Portfolio Display Polls Amazon Reading List & more.
    18. 19. DO NOT auto-publish Twitter messages to LinkedIn. Public Service Announcement
    19. 20. #KunoLI Sharing content on LinkedIn & generating interest.
    20. 21. #KunoLI LinkedIn keyword strategy.
    21. 22. #KunoLI <ul><li>The value with LinkedIn Groups. </li></ul><ul><li>Discussions </li></ul><ul><li>Activity </li></ul><ul><li>Connections </li></ul>
    22. 23. #KunoLI <ul><li>Take advantage of LinkedIn Answers </li></ul><ul><li>Search </li></ul><ul><li>Answer </li></ul><ul><li>Subscribe </li></ul><ul><li>Answer </li></ul>
    23. 24. #KunoLI <ul><li>Completeyour company page. </li></ul><ul><li>Attract followers </li></ul><ul><li>Add your Twitter and blog feeds </li></ul><ul><li>Research other companies </li></ul>
    24. 25. #KunoLI <ul><li>Completeyour company page. </li></ul><ul><li>Promote products </li></ul><ul><li>Add video </li></ul><ul><li>Analytics </li></ul>
    25. 26. #KunoLI <ul><li>The deal with </li></ul><ul><li>LinkedIn Today </li></ul><ul><li>Shares from your network </li></ul><ul><li>Shares from your industry peers </li></ul><ul><li>Wider audience </li></ul>
    26. 27. #KunoLI <ul><li>The keys to LinkedIn Signal </li></ul><ul><li>Listen </li></ul><ul><li>Search Twitter & status updates </li></ul><ul><li>Filter </li></ul>
    27. 28. Is cold calling dead? #KunoLI
    28. 29. May 25, 2011 Chuck Gose @chuckgose How to build leads with
    29. 30. <ul><li>To Build Leads </li></ul>How Kuno Uses LinkedIn Twitter: #KunoLI
    30. 31. <ul><li>To Build Leads </li></ul>How Kuno Uses LinkedIn Twitter: #KunoLI
    31. 32. <ul><li>Download at: Facebook.com/kunocreative </li></ul>LinkedIn Marketing Cheat Sheet Free Download <ul><li>7 Reasons Businesses Should Use LinkedIn </li></ul><ul><li>Glossary of Terms </li></ul><ul><li>How to Generate Leads </li></ul><ul><li>Stats & Demographics </li></ul>Twitter: #KunoLI
    32. 33. <ul><li>Register at: MediaTile.com </li></ul>“ Message Received!” Digital Signage for Corp Communication - Webinar <ul><li>Exploring why Rolls-Royce continues to grow their digital signage program </li></ul><ul><li>Digital Signage Connectivity Options </li></ul><ul><li>Using Cloud-based CMS for a digital signage network </li></ul>Twitter: #KunoLI
    33. 34. Questions & Answers <ul><li>Slides Posted at: Kunocreative.com/blog </li></ul>Twitter: #KunoLI

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