nike 1st presentation

1. How is Pervasive Information
Architecture Different and Better?
REDTEAM

2. How is PIA different?
• It bridges the gap between the physical and
digital.
• It’s not just about labels, taxonomies or websites.
Now, it’s about working with info to shape meaning
and purpose over many domains.
• “We IAs have to have a little more Wurman in our
pockets and move beyond the Polar Bear book.”

3. How is PIA different?
“We IAs have to have a little more
Wurman in our pockets and move
beyond the Polar Bear book.”

4. How is PIA better?
• Information architectures become ecosystems.
• Users become intermediaries.
• Static becomes dynamic.
• Product design becomes experience design across
different media.

5. More About the PIA Heuristics
(directions, not directives)

6. PIA Heuristic 1: Place-making
Capability of Pervasive Information
Architecture to reduce disorientation
and increase legibility
• Reduce Confusion
• Build a sense of place
• Increase way-finding across environments

8. PIA Heuristic 2: Consistency
Capability of PIA to provide and
sustain internal and external, in-
context, on-task coherence
• To suit the purposes, contexts and people it is
designed for
• To maintain the same logic along different
media, environments and times in which it acts

9. Flipping image: http://www.huffingtonpost.com/2010/02/23/flip-book-makes-a-virtual_n_473869.html

11. PIA Heuristic 3: Resilience
Capability of PIA models to
shape and adapt themselves to
specific users, needs, and seeking
strategies

14. PIA Heuristic 4: Reduction
The capability of PIA to minimize the
cognitive load and frustration
associated with choosing from vast
information sources, services, and
goods.
• Does NOT reduce options
• Organize and cluster
• Focus and Magnify

17. PIA Heuristic 5: Correlation
capability of PIA to suggest relevant
connections among pieces of
information, services, and goods to
help users achieve explicit goal.