Nike red team final presentation (2)

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Nike red team final presentation (2)

  1. 1. NIKESUZANA ARELLANO | CAITLIN BARTATIFFANY CHOW | ERIN STRATOS
  2. 2. ONE DAY, AT THE BUS STOP…
  3. 3. CREDIBLE Abby asks: • Is the design appropriate to the context of use? Isn’t Nike orange?
  4. 4. FINDABLE Abby asks: • Is a particular object easy to discover or locate? • Does the system support navigation and retrieval? ? Where’s the shoes?
  5. 5. CONTROLLABLE Abby asks: • Is the system able to adjust to the user? • Can the user tailor information to their context? Only two options?
  6. 6. CLEAR Abby asks: • Is the information easy to understand? • Is the path to task completion obvious? Swipe to select what?
  7. 7. VALUABLE Abby asks: • Is the system of great use? • Does it improve customer satisfaction? How do I know my stride?
  8. 8. IMPROVING NIKE’S MOBILECHANNEL WITH PIA • Make users feel at home with place-making by using strong branding. • Use consistent identifiers and taxonomies. • Increase resilience by providing multiple paths to get the same information • Don’t over-reduce; maintain options that are important to the users.
  9. 9. REDESIGN
  10. 10. REDESIGN
  11. 11. THE NEXT DAY, IN THESTUDENT LOUNGE…
  12. 12. ACCESSIBLE Abby asks: • Can the site be used by a variety of user types via all expected channels? USA Where’s my country?
  13. 13. USEFUL Abby asks: • Is the system capable of producing desired results? • Are users able to complete their intended tasks? No more information?
  14. 14. vs.
  15. 15. COMMUNICATIVE Abby asks: • How does the system communicate with users? • Is it effective for the user’s tasks and contexts? Where did the filters go?
  16. 16. LEARNABLE Abby asks: • Does the system behave consistently? • Is the process to accomplish things quickly understandable? Why did things change?
  17. 17. DELIGHTFUL Abby asks: • Is the system greatly pleasing? • What are you provide that is unexpected? At least it’s pretty?
  18. 18. IMPROVING NIKE’S WEBCHANNEL WITH PIA • Bolster place-making by allowing users to feel at home with their chosen language • Improve correlation by suggesting alternative options. • Stick to consistent and established mental models for search. • Improve filters to provide resilient and adaptable searching without confusing users
  19. 19. REDESIGN – LANGUAGE
  20. 20. REDESIGN
  21. 21. REDESIGN - FILTER
  22. 22. THANKS FOR KICKIN’ IT WITH US. ANY QUESTIONS?

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