CREDIBLE Abby asks: • Is the design appropriate to the context of use? Isn’t Nike orange?
FINDABLE Abby asks: • Is a particular object easy to discover or locate? • Does the system support navigation and retrieval? ? Where’s the shoes?
CONTROLLABLE Abby asks: • Is the system able to adjust to the user? • Can the user tailor information to their context? Only two options?
CLEAR Abby asks: • Is the information easy to understand? • Is the path to task completion obvious? Swipe to select what?
VALUABLE Abby asks: • Is the system of great use? • Does it improve customer satisfaction? How do I know my stride?
IMPROVING NIKE’S MOBILECHANNEL WITH PIA • Make users feel at home with place-making by using strong branding. • Use consistent identifiers and taxonomies. • Increase resilience by providing multiple paths to get the same information • Don’t over-reduce; maintain options that are important to the users.
COMMUNICATIVE Abby asks: • How does the system communicate with users? • Is it effective for the user’s tasks and contexts? Where did the filters go?
LEARNABLE Abby asks: • Does the system behave consistently? • Is the process to accomplish things quickly understandable? Why did things change?
DELIGHTFUL Abby asks: • Is the system greatly pleasing? • What are you provide that is unexpected? At least it’s pretty?
IMPROVING NIKE’S WEBCHANNEL WITH PIA • Bolster place-making by allowing users to feel at home with their chosen language • Improve correlation by suggesting alternative options. • Stick to consistent and established mental models for search. • Improve filters to provide resilient and adaptable searching without confusing users