Knowledge management combines elements of information management, library sciences, document management and business administration to create a discipline that looks to define and transform the way organizations create and disseminate knowledge. Senior consultant Amanda Holtstrom explains Knowledge Management and how it can help businesses to better understand their own knowledge.

1. Amanda Holtstrom
Understanding how it can change the way you do business

2. • About Amanda
• What is Knowledge Management?
• The knowledge spiral
• Knowledge Management activities at each stage
• Other enablers

3. Amanda’s travels have taken her to
several beaches where she’s had
opportunities to marvel at the spirals in
seashells. She’s keenly interested in the
Fibonacci sequence and any other time
math appears in nature.
And, since 2004, she’s worked with teams
building and customers implementing
enterprise content management systems.

5. • “Knowledge management (KM) is the process of
capturing, developing, sharing, and effectively using
organisational knowledge.”
- Davenport, Thomas H. (1994). "Saving IT's Soul: Human Centered Information Management". Harvard Business Review 72 (2): 119–131.

6. • Your organization’s knowledge is critical to its agility
and competitiveness
• Knowledge Management makes sure that the right
information is accessible at the right time
- KM is what people need when they ask for “better search,” in
other words: a better search result

7. • Today we’re going to look at a model that describes
how knowledge is shared
• These steps may seem self-evident, but knowing how
to leverage them and at which stage to do what will
help you understand how KM can serve your
organization

9. Let’s examine one model for how
knowledge is developed and shared

11. Nonaka, Ikujiro; Takeuchi, Hirotaka (1995), The knowledge creating company: how Japanese companies create the
dynamics of innovation, New York: Oxford University Press, p. 284, ISBN 978-0-19-509269-1

13. • Externalization
• KM ensures that the employee has the tools to create their knowledge in share
repositories
• Combination
• KM ensures that tools, like controlled vocabularies, are available to relate this content to
other content, so employees can easily reference other content they have created
• Internalization
• KM ensures that others have easy access to this information so that they can learn from it
• Socialization
• KM advocates for simple approaches to shareability so that employees can easily share
the things they’ve found useful

14. Information has high shareability if
it is easy to share between different
individuals without loss of fidelity.
Shareability theory proposes that
internal information is often
qualitatively different from external
information, and that such internal
information is often not particularly
shareable.
Which is why, if you have a repository of
highly valuable, already externalized
information, it should be your mission
to make it shareable!

15. • It means that systems like intranets and document
management systems, once enabled with social
capabilities, are perfectly suited to increase the
shareability of the content that they host

17. • If you’re like most of our clients, you don’t have the
time or people to bring a full-time Knowledge Manager
on staff
• So, what can you do to enable your organization to
share knowledge?

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