The Codex of Business Writing Software for Real-World Solutions 2.pptx
Vam Social Media final
1. Museums Building Communities Emerging & Social Media for Museums Virginia Association of Museums April 16, 2010 Suzanne Hall, Chief Communications Officer Virginia Museum of Fine Arts Jonah Holland, PR & Marketing Coordinator Lewis Ginter Botanical Garden President, Mox-eMedia LLC
9. Creators Critics Collectors Joiners Spectators Inactives The Social Technographics ™ Ladder Social Technographics classifies people according to how they use social technologies.
10. Creators Publish a blog Publish your own Web pages Upload video you created Upload audio/music you created Write articles or stories and post them The Social Technographics ™ Ladder Creators make social content go. They write blogs or upload video, music, or text. Groups include people participating in at least one of the activities monthly. 24%
11. Creators C Publish a blog Publish your own Web pages Upload video you created Upload audio/music you created Write articles or stories and post them Update status on a social networking site Post updates on Twittter The Social Technographics ™ Ladder Conversationists Update status on social networking site, post updates on Twitter Groups include people participating in at least one of the activities monthly. 33% Conversationists Creators
12. Creators Critics Publish a blog Publish your own Web pages Upload video you created Upload audio/music you created Write articles or stories and post them The Social Technographics ™ Ladder Critics Post ratings/reviews, comment on blogs, contribute to online forums and wikis. Groups include people participating in at least one of the activities monthly. Post ratings/reviews of product/services Comment on someone else’s blog Contribute to online forums Contribute to/edit articles in a wiki Update status on a social networking site Post updates on Twittter 37% Conversationists
13. Critics Collectors Publish a blog Publish your own Web pages Upload video you created Upload audio/music you created Write articles or stories and post them Post ratings/reviews of products/services Comment on someone else’s blog Contribute to online forums Contribute to/edit articles in a wiki Use RSS feeds Add “tags” to Web pages or photos “ Vote” for Web sites online The Social Technographics ™ Ladder Groups include people participating in at least one of the activities monthly. Post ratings/reviews of product/services Comment on someone else’s blog Contribute to online forums Contribute to/edit articles in a wiki 20% Collectors organize content for themselves or others using RSS feeds, tags, and voting sites like Digg.com Creators Conversationalists
14. Creators Critics Collectors Joiners Publish a blog Publish your own Web pages Upload video you created Upload audio/music you created Write articles or stories and post them Post ratings/reviews of products/services Comment on someone else’s blog Contribute to online forums Contribute to/edit articles in a wiki Use RSS feeds Add “tags” to Web pages or photos “ Vote” for Web sites online Use RSS feeds Add “tags” to Web pages or photos “ Vote” for Web sites online The Social Technographics ™ Ladder Groups include people participating in at least one of the activities monthly. Maintain profile on a social networking site Visit social networking sites 59% Joiners connect in social networks like MySpace and Facebook Conversationists Creators
15. The Social Technographics ™ Ladder Spectators consume social content including blogs, user-generated video, podcasts, forums, tweets or reviews Groups include people participating in at least Read blogs Watch video from other users Listen to podcasts Read online forums Read customer ratings/reviews 70% Maintain profile on a social networking site Visit social networking sites Joiners Creators Critics Use RSS feeds Add “tags” to Web pages or photos “ Vote” for Web sites online Collectors Creators Collectors Spectators Publish a blog Publish your own Web pages Upload video you created Upload audio/music you created Write articles or stories and post them Post ratings/reviews of products/services Comment on someone else’s blog Contribute to online forums Contribute to/edit articles in a wiki Use RSS feeds Add “tags” to Web pages or photos “ Vote” for Web sites online Conversationists Spectators