This presentation was the keynote at the University of Richmond's 2012 Social Media for Education and Non Profit Communications Workshop. The session explores myths in the practice of social media and ties them to some of my favorite songs. If you sing it, you'll remember it.

1. Social Media: Myths & Music
Susan T. Evans
mStoner
http://susantevans.wordpress.com/
ursmc/

2. “It’s been a long time
comin’...”
Song: Long Time Gone (Crosby, Stills and Nash)

8. “Who are you?
Who, who, who, who...”
Song: Who Are You (The Who)

9. Huh. @susantevans
seems a lot smarter
than I expected. #ursmc

10. It’s not about us, it’s
about the audience we
want to reach. #truethat
#ursmc

11. “That's the way, uh-huh uh-huh,
I like it, uh-huh, uh-huh...”
Reference: The Decline of Outbound Marketing
Song: That’s the Way (I Like It) (KC and the Sunshine
Band)

12. Inbound marketing is
more effective for
earning the attention
of audiences. #ursmc

13. MYTH: Social media is for conversations,
not for broadcasting content.

14. “I wanna talk about
me...”
Song: I Wanna Talk About Me (Toby Keith)

15. MYTH: You can automate some things so
that social media won’t take a lot of time.

16. “If I could turn back time,
if I could find a way...”
Song: If I Could Turn Back Time (Cher)

17. MYTH: We already have a social
media coordinator who takes care of
all that for us.

18. “Please don’t let me be
lonely tonight...”
Song: Don’t Let Me Be Lonely Tonight (James Taylor)

19. MYTH: Social media is free.

20. MYTH: You should be on every
platform.

21. “R E S P E C T,
find out what it means to me...”
Song: Respect (Aretha Franklin)

22. MYTH: It’s easy.

23. “It’s not that easy
being green...”
Song: Bein’ Green (Kermit the Frog)

24. MYTH: It’s a big scary communication
world out there and it’s impossible to
achieve your goals.

25. “Oh I get by with a little
help from my friends...”
Song: With a Little Help from My Friends (The Beatles)

26. http://
eduniverse.org

27. Get inspired!

28. Thanks.
http://susantevans.wordpress.com/
ursmc/
Susan T. Evans
Senior Strategist
susan.evans@mstoner.com
@susantevans