Social Media: Myths and Music

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This presentation was the keynote at the University of Richmond's 2012 Social Media for Education and Non Profit Communications Workshop. The session explores myths in the practice of social media and ties them to some of my favorite songs. If you sing it, you'll remember it.

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  • Social Media: Myths and Music

    1. 1. Social Media: Myths & MusicSusan T. EvansmStonerhttp://susantevans.wordpress.com/ ursmc/
    2. 2. “It’s been a long time comin’...”Song: Long Time Gone (Crosby, Stills and Nash)
    3. 3. “Who are you?Who, who, who, who...” Song: Who Are You (The Who)
    4. 4. Huh. @susantevansseems a lot smarterthan I expected. #ursmc
    5. 5. It’s not about us, it’sabout the audience wewant to reach. #truethat#ursmc
    6. 6. “Thats the way, uh-huh uh-huh, I like it, uh-huh, uh-huh...” Reference: The Decline of Outbound MarketingSong: That’s the Way (I Like It) (KC and the Sunshine Band)
    7. 7. Inbound marketing ismore effective forearning the attentionof audiences. #ursmc
    8. 8. MYTH: Social media is for conversations, not for broadcasting content.
    9. 9. “I wanna talk about me...”Song: I Wanna Talk About Me (Toby Keith)
    10. 10. MYTH: You can automate some things sothat social media won’t take a lot of time.
    11. 11. “If I could turn back time, if I could find a way...” Song: If I Could Turn Back Time (Cher)
    12. 12. MYTH: We already have a socialmedia coordinator who takes care of all that for us.
    13. 13. “Please don’t let me be lonely tonight...”Song: Don’t Let Me Be Lonely Tonight (James Taylor)
    14. 14. MYTH: Social media is free.
    15. 15. MYTH: You should be on every platform.
    16. 16. “R E S P E C T,find out what it means to me...” Song: Respect (Aretha Franklin)
    17. 17. MYTH: It’s easy.
    18. 18. “It’s not that easy being green...”Song: Bein’ Green (Kermit the Frog)
    19. 19. MYTH: It’s a big scary communicationworld out there and it’s impossible to achieve your goals.
    20. 20. “Oh I get by with a little help from my friends...”Song: With a Little Help from My Friends (The Beatles)
    21. 21. http://eduniverse.org
    22. 22. Get inspired!
    23. 23. Thanks.http://susantevans.wordpress.com/ ursmc/Susan T. EvansSenior Strategistsusan.evans@mstoner.com@susantevans

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