What's the foundational first step for every successful communication initiative? Strategy. You can't just do some stuff. You need goals and a plan. What's your strategy for strategy? How do you get the upfront buy-in you need? How do you manage the (neverending) feedback loop? We'll talk about managing up, down and all around to ensure successful communication projects.
This presentation was a keynote session at the 2013 CASE Annual Conference for Publications Professionals.