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2 2010  T M C Community Building Preso
2 2010  T M C Community Building Preso
2 2010  T M C Community Building Preso
2 2010  T M C Community Building Preso
2 2010  T M C Community Building Preso
2 2010  T M C Community Building Preso
2 2010  T M C Community Building Preso
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2 2010 T M C Community Building Preso

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A presentation on news & community sites and how to build community at a grassroots level

A presentation on news & community sites and how to build community at a grassroots level

Published in: Self Improvement, Technology
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  • 1. Strategies for Building Community  Susan Mernit, Oakland Local  The Media Consor<um  February 2010 
  • 2. Home page: oaklandlocal.com
  • 3. Oakland Local‐News & Community   4 months old  25,000 unique visitors month  66,000 PV month  2,350 Facebook fans  1,000 + Twitter followers  35+ non-profit partners  Growing volunteer base  Started with $8,000 seed money from J-Lab/New Voices  Project of 501c3, Center for Media Change  Trains non-profit partners  Partners w/2 local school  Diverse team
  • 4. Oakland Local  Today  Editorial & community Revenue building  Original reporting  $17,000 budget 2009  Community posts  Antic: $210,000 2010  Full calendar  Adding  Trainings & Meet-ups  Advertising & sponsorships  Mobile & Web  Consulting & training   No full-time paid staff  Merchandise
  • 5. What does being a community site  mean?   Doing with, not for  Everyone is a partner  We aim to serve  Face to face relationships  Wide range of views  Move quickly, be responsive  INCLUSIVE  Respectful
  • 6. Building community   Allot time to meet & greet  Have community guidelines  Mean them  Empower yr partners  Be a GOOD partner  Reach deep into community  Reach deep again  Teach  Become relevant— and remain so
  • 7. Oakland Local loves to share community strategies Keep in touch Twitter: Susanmernit Email: susan@oaklandlocal.com Site: oaklandlocal.com

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