2. Brief History
1970s: Electronic Funds Transfer (EFT)
Used by the banking industry to exchange account information
over secured networks
Late 1970s and early 1980s: Electronic Data Interchange
(EDI) for e-commerce within companies
Used by businesses to transmit data from one business to
another
1990s: the World Wide Web on the Internet provides easyto-use technology for information publishing and
dissemination
Cheaper to do business (economies of scale)
Enable diverse business activities (economies of scope)
4. E - Commerce
buying and selling of
products or services
over electronic systems
such as the Internet and
other computer
networks
5. E - Business
E-business involves business
processes spanning the entire
value chain:
electronic purchasing and
supply chain management,
processing orders
electronically, handling
customer service, and
cooperating with business
partners
6. Advantages and Disadvantages
Ware housing
Inventory
Handling costs
Soft products
•
•
•
•
Trust and Reliability
No Physical presence
Network security issues
Payment Frauds
7. Sample E – Commerce Applications
Supply chain management
Procurement and purchase
Video on demand
Home shopping – ebay, Future
bazaar.
Remote banking – SBI, HDFC
Online marketing – google, yahoo
Interactive games – zapaak
Information on demand – send space
Ticket booking – bus, movie, train IRCTC
9. Business-to-Business (B2B) is a term
commonly used to describe commerce
transactions between businesses like the one
between a manufacturer and a wholesaler or
a wholesaler and a retailer i.e both the buyer
and the seller are business entity
Business-to-consumer (B2C) describes
activities of businesses serving end
consumers with products and/or services.
10. Consumer-to-consumer (or C2C) electronic
commerce involves the electronicallyfacilitated transactions between consumers
through some third party. A common
example is the online auction.
Business-to-employee (B2E) electronic
commerce uses an intrabusiness network
which allows companies to provide products
and/or services to their employees.
Typically, companies use B2E networks to
automate employee-related corporate
processes.
- Online insurance policy management
11. Government-to-Business (abbreviated G2B)
is the online non-commercial interaction
between local and central government and
the commercial business sector. For example
govt auctions.
Government-to-Citizen (abbreviated G2C) is
the online non-commercial interaction
between local and central Government and
private individuals, rather than the
commercial business – paying tax etc
12. Government-to-Government (abbreviated
G2G) is the online non-commercial
interaction between Government
organisations, departments, and authorities
and other Government organisations,
departments, and authorities.
Internal facing - joining up a single
Governments departments, agencies,
organisations and authorities
External facing - joining up multiple
Governments IS systems
13. Consumer-to-business (C2B) is an electronic
commerce business model in which
consumers (individuals) offer products and
services to companies and the companies pay
them. This business model is a complete
reversal of traditional business model where
companies offer goods and services to
consumers
15. Building a e-business
Learn what it means to join e-business revolution
Find your unique place in the e-business market
Shape your e-business idea
Investigate your e-business competition
Formalize and conceptually test business idea
Build a fast and functional website
Market your e-business
Find a trading community support syour e-business
Continuous improvement
16. Learn what it means to join ebusiness revolution
What is the reach of internet audience of your
target group?
What is the amount spend by your target
group on web
What is the share of advertisement in your
target group
What is the primary way of advertisement
SEO, Internet Marketing, Advertisements.
17. Learn what it means to join
e-business revolution
Reasons
Offers a huge potential audience for your
service/product
Barriers to entry are remarkably low
The future of internet business are much higher
Hard thinking and carefull planning in internet
can pay off big
18. Find your unique place in
the e-business market
Offer wide range of products and services
Offer better quality products and services
Offer better prices and better terms
Offer easier ordering processes
Offer quicker shopping
Offer desirable bonus ( airlines )
Offer personal attention and service
19. Find your unique place in
the e-business market
Offer reliable warranty's
Offer greater expertise than competitors
Maintain testimonials
Maintain customer satisfaction records and
improve.
20. Shape your e-business idea
Small E-Business Project
Medium Sized E-Business Project
The Large Scale E-Business Project
21. Investigate your Competitors
Use search engines to search
Select likely competitors and save their
contact info
Seek out associations that list companies in
your business area
Prioritize your investigate based their success
Do intensive investigation on top ten
competitive websites
22. Investigate your Competitors
Take notes based on three criteria
Best practices, common practices, bad practices
Judge the success of primary competitors
Summarize your data.
Understand.
23. Formalize and Conceptually
test your idea
Basic business idea
Description of products and services
Plan to conduct your business
Plan to market your business
Plan the revenue generation model
Formalize the management
Attract seed capital.
24. Protect Your Business Concept
Evaluate your need for patent and copyrights
Copyright gives the creator of the work ownership
of it for 28 years
A trade secret is a form of intellectual property
developed by its own resources not from publicly
available information
A patent gives the holder the right to determine
the use and financial royalties for a period of 17
years
Insure yourself against disaster and fraud
(insuretrust.com)
25. Build a fast and functional
website
Getting your domain name
Qualities of a great domain name
Easy to remember
Should not be easily misspelled or confused
Should fit your business
26. Build a fast and functional
website
Focusing on your customer needs ( Likes )
Fast loading
Clear picture
Professional, Creative flair
Easy navigation
Contact information
Useful links
Balance between graphics and content
27. Build a fast and functional
website
Focusing on your customer needs (dislikes )
Slow loading Graphics
Browser incompatibility
No Proper Roadmap
28. Build a fast and functional
website
Do it yourself
You don’t have to be an html guru
Publisher/frontpage
Outsource
Choose an experienced webdesigner
Choose a webdesigner you can visit in person
Don’t rush to get a firm price
Take suggestions
Let him know your budget
Have good interpersonal skills
Find the right host
29. Market Your E-Business
Banner ads
Beyond Banner ads
Barter and exchange of advertisement links
Involve in link exchange
Email messages
E news letter
List your business with search engines
Join a mall
Give something away
Brand your website everywhere you can
30. Build your business team
How to spot management pitfalls and disaster
How to hire effectively and legally
How to meld a diversity of talents in single team
How to competitive salary info
Find, evaluate and hire a consultant
When to consider to increase staff
How to motivate yourself and employees
How to maintain employee integrity
How to manage knowledge and change in your
business
31. Manage your E business team
Four components of the involvement factor
The needs component
Need for achievement
Need for power
Need for affiliation
The expectancy component
The equity component
The attitude component
32. Protecting your business
from theft and fraud
Establish policies
Educate employees about policies
Install video surviellance
33. Enhance the business model
and design
Evaluate your people
Setting ambiguous but attainable targets
Track your customer satisfaction
Myth1 – I can tell when my customers are satisfied
Myth2 – My cust will me when there is prob
Myth3- my employees will inform me.
Keep your site fresh
34. Online Education / Education on demand
Five important reasons for online education
Modern education lacks age homogeneity, you will find
youth, middle aged or retired seniors
Continuous business education is necessary as companies
educate their employees on news, events, latest
technology, what gives better environment than 24 hour
online edu.
Education and entertainment are converging (
Edutainment) with visual elements.
Delivery of educational instruction changed, here student
will dictate when and where he or she want
Electronic access to online database and library
catalogs, eliminating the need of much book references.
35. Two types of instructions
Synchronous(face to face interaction, either
class room or through teleconferencing)
Asynchronous (between faculty and students
via email, bulletin boards, electronic
publishing)
36. Online Education Terminology
online learning
E- Learning
distance education
distance learning
technology-based training
web-based training
computer-based training (generally thought
of as learning from a CD-ROM)