Sturm Technoark Sierre_31.01.2014

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S

SO EXCITING ME Share Economy and Tourism, where is it present and who is involved?

Education Technology Travel

So Exciting Me
Share Economy &
Tourism
Conférence TechnoArk - Sierre

USI

Caroline Sturm

31 janvier 2014

Go!

Magic Formula
SO

Share Online

EXCITING Experiment Community

Individual Travel Images
New Generation

ME
USI

Money Entrepreneur

3 Social Platforms – 1 Network

FACEBOOK

TWITTER

USI

AIRBNB

2013

Internet users who use social networking tools
(in%)

USI

2013

Internet users who use social networking tools
(in%)

USI

2013

USI

Global Top 5 by Overnight Visitors Spend

(in%)

USI

Paris London Bangkok New York Singapore

December 2013

Estimated Market Share
MARKET SHARES
Airbnb

72.7%

official rooms

80.0%
94.4%

98.6%

97.7%

27.3%

5.6%

1.4%

2.3%

NEW YORK

USI

20.0%
PARIS

LONDON

BANGKOK

SINGAPORE

January 2014

Hamburg – Spatial distribution Airbnb

USI

August 2013

Hamburg – Spatial distribution Airbnb

USI

August 2013

Airbnb zones

USI

Airbnb

hotels

August 2013

Airbnb zones vs hotel zones

USI

Airbnb

hotels

August 2013

Touristic zones vs residential zones

USI

Airbnb

hotels

August 2013

Venice
15,78 km²
Airbnb apartments 2014 1.338
tourists per year 20 million
tourists per day 60.000
residents in 1950`s 175.000
residents in 2012 58.483
ratio of residents to tourists 1:1
surface

USI

Venice touristic zones = residential zones

Improvements for SO EXCITING ME

Legal Framework
Statistics
Security
Cooperation
Mutual Benefit
USI

Merci Beaucoup!

Contact Caroline Sturm
IRE Istituto Ricerche Economiche
Via Maderno 24
6900 Lugano
Tel:+41 58 666 41 66
caroline.sophie.sturm@usi.ch
www.ire.eco.usi.ch
www.otur.usi.ch

USI

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Sturm Technoark Sierre_31.01.2014

1. So Exciting Me Share Economy & Tourism Conférence TechnoArk - Sierre USI Caroline Sturm 31 janvier 2014 Go!

2. Magic Formula SO Share Online EXCITING Experiment Community Individual Travel Images New Generation ME USI Money Entrepreneur

3. 3 Social Platforms – 1 Network FACEBOOK TWITTER USI AIRBNB 2013

4. Internet users who use social networking tools (in%) USI 2013

5. Internet users who use social networking tools (in%) USI 2013

7. Global Top 5 by Overnight Visitors Spend (in%) USI Paris London Bangkok New York Singapore December 2013

8. Estimated Market Share MARKET SHARES Airbnb 72.7% official rooms 80.0% 94.4% 98.6% 97.7% 27.3% 5.6% 1.4% 2.3% NEW YORK USI 20.0% PARIS LONDON BANGKOK SINGAPORE January 2014

9. Hamburg – Spatial distribution Airbnb USI August 2013

10. Hamburg – Spatial distribution Airbnb USI August 2013

11. Airbnb zones USI Airbnb hotels August 2013

12. Airbnb zones vs hotel zones USI Airbnb hotels August 2013

13. Touristic zones vs residential zones USI Airbnb hotels August 2013

14. Venice 15,78 km² Airbnb apartments 2014 1.338 tourists per year 20 million tourists per day 60.000 residents in 1950`s 175.000 residents in 2012 58.483 ratio of residents to tourists 1:1 surface USI Venice touristic zones = residential zones

15. Improvements for SO EXCITING ME Legal Framework Statistics Security Cooperation Mutual Benefit USI

16. Merci Beaucoup! Contact Caroline Sturm IRE Istituto Ricerche Economiche Via Maderno 24 6900 Lugano Tel:+41 58 666 41 66 caroline.sophie.sturm@usi.ch www.ire.eco.usi.ch www.otur.usi.ch USI

Editor's Notes

Its thehuge network of individual people. Shareeconomyismuch morewestside story than an eastside storySources: Airbnb.com; Facebook.com; http://irevolution.net/2013/06/09/mapping-global-twitter-heartbeat/
Also all races, eduation
Source:http://c15210660.r60.cf2.rackcdn.com/wp-content/uploads/2013/05/MasterCard-Global-Destination-Cities-2013-Report.pdf
Hamburgis the city with the most bridges within the city limits in the world
http://www.dw.de/tourism-overwhelms-vanishing-venice/a-16364608http://portal.unesco.org/culture/en/ev.php-URL_ID=3499&URL_DO=DO_TOPIC&URL_SECTION=201.html