Harness the Power of Games to Motivate Your Workforce - NRF 2012
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How to use Gamification to train and motivate hourly employees
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Harness the Power of Games to Motivate Your Workforce - NRF 2012
- 1. Harness the Power of Games to Motivate Your Workforce Stuart Silverman President, Impact Simulations
- 2. Games are for kids???
- 4. Gamification is HOT “Gamifications’s potential to change human behavior makes it a trend to watch” – Gartner analyst Brian Burke, 01/24/11 “By 2014 … more than 70% of Global 2000 organizations will have at least one gamified application.” – Gartner press release, 4/12/11
- 5. Gamification is HOT “What's emerging is using games to motivate their own employees.” October 10, 2011 Latest Game Theory: Mixing Work and Play
- 7. Why Games? Games are engaging Everyone loves to play Competitive Collaborative Interactive Experiential
- 8. Motivational Game Mechanics Points, Levels & Badges Immediate Feedback Intrinsic vs Extrinsic Awards Institutional vs Social Recognition
- 9. What is Gamification ©Impact Simulations LLC, 2011
- 10. What is Gamification ©Impact Simulations LLC, 2011
- 11. What is Gamification ©Impact Simulations LLC, 2011
- 13. Real Cashier Games Game Mechanics Points – G/Y/R Levels – Promotion / Dismissal Immediate Feedback “Feels like a game” Is this really a game?
- 14. What can we Gamify? If an activity can be – learned… – measured… – rewarded in timely fashion Then any activity that meets these criteria can be turned into a game. --Daniel Cook, game designer
- 15. What can we Gamify? Learned? Measured? Rewarded? Growth? Cashiering Stocking Up Sales Clientelling Scheduling
- 16. My Epic Journey Personalized App Goals & Progress Experience points, levels & awards Likes & endorsements Customer appreciations
- 17. Reading List "Successful businesses in the future will redesign work from the gamer's point of view.“ Reeves & Read in Total Engagement
- 18. For more information… Stuart Silverman President, Impact Simulations Stuart@ImpactSimulations.com 917-544-5472 stusilverman
Editor's Notes
- HMOY play computer or video games? Solitaire, Angry Birds, Words with Friends, World of Warcraft? Talk today: Use of game mechanics and techniques to engage our associates Beer Game, bullwhip effect, lasting impressions
- Myth 37 yr olds – hire & fire, merch our stores, build our systems. And play Takeaway: millions of associates already know how to play games – know how they work, know how to win
- HMOY heard the term Green Stamps Game developers gotten good perfecting the art of engagement
- Why games? Looking for a way to reach these folks on a level that they understand Movie clip Look in their eyes – I’m here – your dime – whatever Disconnect – you and I know retail is exciting place to be – fast – moving parts – competitive – team sport Don’t know how to play the game
- Key – everyone wants one more chance to win In order to win, know the rules, develop skills Learning: byproduct of competitive urge to win Remember the beer game
- Game mech – perfected over years of game devel Points, Levels, Badges - easy to overuse - standards and portability Immed Feedback - games differ from reality - win, lose, learn, play again - wouldn’t it be interesting to get immed fdbk in real life? - measurement will be the challenge Intrinsic/Extrinsic – ref Daniel Pink – Drive Inst vs Social recognition - points are one thing, likes are another - ref Rypple Some of the mechanics – ref SCVNGR catalog of mechanics
- Several uses of game – for training. For motivation Ex of R&D work we are doing. Looking at ways to train store mgmt on best practices using store simulation games Obj: increase sales and margin while managing all the issues that arise each day. Front & center – playing field where all the action unfolds
- In addition to analytical skills - scheduling people, investing in store improvements – role play
- @ End, points for meeting leadership and financial goals
- Transition to games used in the real world, but first But first Johnny48
- Bring it all together Problem – lack of direction, motivation, engagment Game mechanics to communicate, teach and motivate Imagine This would PULL our associates thru experiences they need to master to become great. And be great teammates. So that we can accomplish new goals. All on the same page. Possibilities endless Leaning curve: associates are there already. Smart folks Played these games already Putting astronauts into Model T fords Challenge at mgmt – rethink work, processes, rewards, career paths. We have to manage Our associates are ready to work hard and WIN. They’ve already been taught how to do that. Where our schools have failed people like Johnny48, games have taught them incredible skills