Avoiding the seven deadly sins of IBM Connections and how to plot the route to Social salvation!

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IBM Connections is the hot topic of the day - every IBM customer should be looking at how the solution can help their business become more open, collaborative and innovative.

However, its easier to fall into small mistakes with planning, deployment and use of the technology, that turn into larger issues as adoption of the solution takes off.

Stuart uses the experience of more than 30 customer deployments over the past 4 years to detail the 7 deadly sins of IBM Connections, explain easy-to-follow strategies to avoid them and help plot the route to true Social salvation! All in 5 minutes!!

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Avoiding the seven deadly sins of IBM Connections and how to plot the route to Social salvation!

  1. 1. Avoiding the seven deadly sins of IBM Connections and how to plot the route to Social salvation! Stuart McIntyre Collaboration MattersImage: http://upload.wikimedia.org/wikipedia/commons/9/99/Boschsevendeadlysins.jpg
  2. 2. Abstract IBM Connections is the hot topic of the day - every IBM customer should be looking at how the solution can help their business become more open, collaborative and innovative.    However, its easier to fall into small mistakes with planning, deployment and use of the technology, that turn into larger issues as adoption of the solution takes off. Stuart uses the experience of more than 30 customer deployments over the past 4 years to detail the 7 deadly sins of IBM Connections, explain easy-to-follow strategies to avoid them and help plot the route to true Social salvation!  All in 5 minutes!!Image: http://unterart.files.wordpress.com/2010/01/7deadlysins02.jpg
  3. 3. About Me about.me/stuartmcintyrestatic.panoramio.com/photos/original/50217323.jpg
  4. 4. What will you learn? Seven deadly sins of Connections For the users For the technologists ‘Prayer of salvation’ Q&AImage: http://www.slideshare.net/Niezette/100-pictures-for-powerpoint-presentations
  5. 5. For the users & business folksImage: http://accountingstockton.com/wp-content/uploads/2011/11/business-people.jpeg
  6. 6. Wrath Never blog, update status, comment or vote in anger! Social behaviour policies are essentialImage: http://fc07.deviantart.net/fs4/i/2005/139/8/b/Wrath_Seven_Deadly_Sins_by_shadowlurker1313.jpg
  7. 7. Greed ‘Activate your fans, don’t just collect them like baseball cards.’  Jay Baer, Convince & Convert ‘Quit counting fans, followers and blog subscribers like bottle caps.Think, instead, about what you’re hoping to achieve with and through the community that actually cares about what you’re doing.’  Amber Naslund, brasstackthinking.com It’s not about the followers or hit counts! Focus on business outcomes Reward for exceptional behaviourImage: http://fc01.deviantart.net/fs13/f/2007/104/c/3/7_Deadly_Sins___Greed_by_elestrial.jpg
  8. 8. Sloth Try to be social every day Commit yourself to updating or at least checking your stream daily If you break the sequence, get back in and engaged ASAPImage: http://fc01.deviantart.net/fs37/f/2008/274/8/2/The_Seven_Deadly_Sins___Sloth_by_Sugargrl14.jpg
  9. 9. Pride ‘If content is king, then conversion is queen.’ John Munsell, CEO of Bizzuka Easy to fall into the ASW trap! It’s about the value of the network and the content, not about ones own value Focus on how to add value to others contributions and how to build others’ career and profileImage: http://fc01.deviantart.net/fs71/f/2011/099/c/1/seven_deadly_sins_pride_1_by_charrisphotography-d3dmftn.jpg
  10. 10. Lust ‘Don’t say anything online that you wouldn’twant plastered on a billboard with your face on it.’  Erin Bury, Community Manager at Sprouter, erinbury.comKeep it business-appropriateEasy to be misunderstoodWatch out for cultural differences Image: http://wallpaperstock.net/fantasy-girl---seven-deadly-sins_wallpapers_15054_1920x1200_1.html
  11. 11. Envy Easy for users to look at Facebook/Twitter/ Flickr/Instagram and say they want the great new thing... To a great extent that is fair, but Connections is necessarily different What is essential in public social web is not always desirable inside the firewall Social networks throw a lot of paint at the wall, only some of it sticksImage: http://www.wallz.eu/photo/273375/the-seven-deadly-sins-envy.jpg
  12. 12. Gluttony ‘Focus on how to be social, not on how to do social.’ Jay Baer, Convince & Convert You want users to be engaged... But, Connections shouldn’t become a distraction Focus on positive business outcomes and value derived Adoption is important, but 100% adoption with zero business value is route to failureImage: http://th05.deviantart.net/fs71/PRE/i/2010/350/8/e/7_deadly_sins__gluttony_by_lips__like__morphine-
  13. 13. For the admins & devsImage: http://ucommxsrv1.unl.edu/downloadables/photo/20081121codewarriors.jpgd3501fv.jpg
  14. 14. Wrath Users won’t always get it... More importantly, the business and portfolio teams probably won’t get it first time... That is not their fault Explain, explain again... Train... Encourage...Image: http://fc07.deviantart.net/fs4/i/2005/139/8/b/Wrath_Seven_Deadly_Sins_by_shadowlurker1313.jpg
  15. 15. Greed You do not necessarily need that 16-node 16-core 32GB cluster for the PoC! Tuning and design more important than resources But you need to be ready to scale laterImage: http://fc01.deviantart.net/fs13/f/2007/104/c/3/7_Deadly_Sins___Greed_by_elestrial.jpg
  16. 16. Sloth Check those logs Drill down into the errors Turn on debug if/when necessary Do not give in!Image: http://fc01.deviantart.net/fs37/f/2008/274/8/2/The_Seven_Deadly_Sins___Sloth_by_Sugargrl14.jpg
  17. 17. Pride Take pride in your design and configuration But... Take advice from others And be ready to change Every version, check your design, assumptions and standards Do not make changes to defaults or customisations unless you can truly justify themImage: http://fc01.deviantart.net/fs71/f/2011/099/c/1/seven_deadly_sins_pride_1_by_charrisphotography-d3dmftn.jpg
  18. 18. Lust‘Lack of self-control’Change management is a very necessary evilYou must have a test/demo system, but mypreference is always three...Dev (change is easy but documented)Pre-prod (change managed, kept close toidentical to production, all changes tested here) Image: http://wallpaperstock.net/fantasy-girl---seven-deadly-sins_wallpapers_15054_1920x1200_1.html
  19. 19. Envy ‘Insatiable desire for material goods’ Lots of customisations and management products out there Very few management tools really work well with Connections or not holistic in nature Customisations are starting to mature - Just Nudge widgets, Kudos etcImage: http://www.wallz.eu/photo/273375/the-seven-deadly-sins-envy.jpg
  20. 20. Gluttony Hypocrisy You must live the social life too Exhibit social evangelism and skills to the rest of the business ‘Walk the walk’ But, don’t let Connections become IT-dominated, use private communities particularly in the early days “Build it, and they will come” only works in the movies.  Social is a “build it, nurture it, engage them, and they may come and stay.”  Seth Godin, sethgodin.typepad.comImage: http://th05.deviantart.net/fs71/PRE/i/2010/350/8/e/7_deadly_sins__gluttony_by_lips__like__morphine-
  21. 21. ‘Prayer of salvation’ We acknowledge that Social Business is the next phase of collaboration technology; that Connections gives users new ways of sharing that were not possible in traditional team collaboration platforms; that every user deserves the chance of use Social technology in their work. We confess the sin of considering technology as the only aspect of deploying Social Business. We admit we are ready to trust users to behave sensibly and with common sense. We ask IBM to hurry up and give us Connections 4 as it is sure to rock!Image: http://wallpaper4god.com/en/wp-content/uploads/2011/10/Holy-Prayer.jpgd3501fv.jpg
  22. 22. Remember...But in truth, social softwareusers do and the businessproblems the tools address.Jakob Nielsen, Usability Guru
  23. 23. Questions?
  24. 24. Thank you!

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