1. HIAP IN NATIONAL AND MUNICIPAL LEVEL IN
FINLAND
PETTERI PARONEN, MAYOR

2. WELLBEING MENTIONED 56 TIMES
IN THE GOVERNMENTAL PROGRAMME
l Promotion of health and wellbeing of inhabitants is the
profound task of the municipalities in Finland. Health in all
policies – Primary Health Care Act, 2011
l Every municipality should have management structures for
health promotion
l Municipal activities are followed, guided by information and
supported by development resources (e.g. Quality
Recommendations for Health Promotions; Health 2015
programme and Extensive development project KASTE)
l Finnish municipals are rather autonomous in their activities
and priority settings and their responsibilities are very wide
l Extensive heterogeneity prevails between municipalities in
their health promotion activity in Finland

3. 3
CityAttractiveness
Potential
and existing
• citizens
• students
• employees
• enterprises
• travelers
• of working
age
• children
• teenagers
• families with
children
• senior
citizens
Enterprises
LearningServices
WellbeingPromotion
UrbanEnvironment
Risk groups
Social
services
Health
services
Goal: to acquire new and
maintain present customers
Goal: to offer services that promote
well-being through anticipation and
early recognition of problems and
preventive measures
Goal: to lead support
needing citizens to only
need services providing
preventive measures
through promoting their
well-being and health
VOLUME OF CUSTOMERS
Service strategy in Kuopio
PREVENTIVE ACTIONS
TO IMPLEMENT
Citizens
Citizens
and families
that require
• social
support
• economic
support
• Healthcare
• expert
opinions

4. FINNISH NATIONAL NETWORK
l 15 municipalities, 2 areas, 1 region
(covering 1 million people out of 5.3 million)
l National Coordinator in the National
Institute for Health and Welfare
l Funding from Ministry of Social Affairs
and Health
l No membership fee
l Main goal: sharing the experiences and
learning from each other
l Turku and Kuopio are designated WHO
Healthy Cities members from Finland

5. NEW ISSUES FOR CITIES’ HEALTH
PLANNING IN FINLAND
l New web tools, e.g. TEAviisari (Health Promotion Capacity Building)
l Open, free web service to compare city actions in health promotion
l Four city functions followed: a/ schools, b/ physical activity,
c/ primary health care, d/ management
1. Involvement
2. Health surveys
3. Resources
4. Knowledge
5. Practices
6. Decision making
7. Empowerment

6. ELECTRONIC HEALTH REPORT OF THE
CITY MANDATORY
Over 70 % from the Finnish municapilities are using
this open free web based method for preparation of
their annual reporting concerning wellbeing of their
inhabitants.

7. HOW TO DEVELOP A HEALTHY CITY?
SOLUTIONS INTRODUCED IN KUOPIO
l Community Centres as a welfare interfaces
l Action-oriented space model, all are unique and
specialized fulfilling users hopes
l Widely cooperative model
l Easy to access meeting points in the old parts of the
city ->reduce social problems
l First started 2001, now 9 centres and 6 new ones in
planning phase

8. HOW TO DEVELOP A HEALTHY CITY?
SOLUTIONS INTRODUCED IN KUOPIO
l Early support of elderly people in their daily lives,
VAMU-project
l To promote independence and to enable her/him to live at home
l Widely co-operational model (city with NGOs)
l Training on enhancing the proactive skills of multi-professional
staff, over 1000 participants until now
l Identification of risks, assessment of services needs, follow-up
planning
l RegioStars Finalist 2012, EU

9. HOW TO DEVELOP A HEALTHY CITY?
SOLUTIONS INTRODUCED IN KUOPIO
l Well-being kiosks
l Low-threshold health services, free charge
l Proactive methods, multidisciplinary services (e.g.
nurse, pharmacist, nutritionist…)
l In shopping centres
l Kiosk on wheels is moving around the region
l Theme Days based on client’s needs and hopes

10. HOW TO DEVELOP A HEALTHY CITY?
SOLUTIONS INTRODUCED IN KUOPIO
l Better planning in maintenance for pedestrian and cycle ways
l Customer point of view
l Supports people to cycle even during the winter season
l Supports the elderly and disabled people to walk outside
even during the winter period
l Real priority to walking and cycling in traffic
l Routes for special user groups (elderlyy and handicapped)
l No more money needed – only listening, planning and
joint actions

11. LESSONS LEARNT
l Combining different issues may bring new
customers, e.g. culture + sport, dance + elderly…
l Continuous development in municipal actions
l New ways of marketing into use, e.g. social marketing
l Small things can make an impact, e.g. badges, smiles…
l Smooth collaboration between different service sectors
in the city organization
l Good co-operation between interest
groups, organizations and associations
l Concrete actions and good practices in wellbeing
services for the citizens

12. TOGETHER WE ARE HAPPIER!
I love Kuopio
A common brand to
all Kuopio-lovers.
40.000 badges all
over the world, to
more than 33
countries
700 loveletters to
the city – a booklet
2500 I love Kuopio
-baby suits for
newborn babies