(an introduction to) Social Media for Enterprise (The Alternative, Alternative Version) Session 2
To Recap – Last Session <ul><li>We looked at 3 primary tools, Wordpress, Facebook and Twitter </li></ul><ul><li>We looked ...
In This Session <ul><li>We are going to look at: </li></ul><ul><li>Managing Multiple Social Media Accounts </li></ul><ul><...
Your Social Media Strategy
House Keeping <ul><li>Open the Google Chrome Browser </li></ul><ul><li>Open your Facebook, Twitter and Worpress in 3 separ...
Housekeeping <ul><li>In the context of this course tweet using this hashtag #sm4e PRACTICAL EXCERCISE </li></ul><ul><li>Cr...
The Hashtag? #sm4e Tweetwalls and website embeds Go to learning wiki (My Tees Uni) http://visibletweets.com / http://www.a...
Social Media Reach & Profile @ mentions in twitter RT – retweets in twitter Likes on Facebook Comments on Facebook Hits on...
 
 
www.paper.li
Multi Posting Tweetdeck Hootsuite Co-Tweet
Caution
Your 3 Prime Tools
Multi Posting
Multi Posting Co-Tweet: multi author like Hootsuite but focused entirely on Twitter (Ping FM). However a very powerful com...
 
Practical Exercises There is not enough time to look at all the methods and tactics in today's session so we will explore ...
Exercise  – Using Hootsuite
Multi Posting HOOTSUITE (Possible route for non management postings) 140 Chars 420 Chars Unlimited
Multi Posting
Timed Multi Posting (a PR “drip feed”)
Research Using Hootsuite
Practical Exercise -Social Research Keep an eye on your competitors “ Competitors Name” sucks OR hate OR OR ? OR problem O...
Finally Video <ul><li>Some simple tools and methods </li></ul><ul><li>Webcams </li></ul><ul><li>Digital Stills Cams </li><...
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SM4E-Alt2

  1. 1. (an introduction to) Social Media for Enterprise (The Alternative, Alternative Version) Session 2
  2. 2. To Recap – Last Session <ul><li>We looked at 3 primary tools, Wordpress, Facebook and Twitter </li></ul><ul><li>We looked at tabbed browsing in a DIFFERENT Browser </li></ul><ul><li>And we considered, conversations, social media policies and strategies. </li></ul>
  3. 3. In This Session <ul><li>We are going to look at: </li></ul><ul><li>Managing Multiple Social Media Accounts </li></ul><ul><li>Team managing Social Media Accounts </li></ul><ul><li>Brand and Company Tracking </li></ul><ul><li>Research – if there’s time </li></ul><ul><li>Simple Video – if there’s time </li></ul>
  4. 4. Your Social Media Strategy
  5. 5. House Keeping <ul><li>Open the Google Chrome Browser </li></ul><ul><li>Open your Facebook, Twitter and Worpress in 3 separate tabs </li></ul><ul><li>Open up a fourth tab and go to www.hootsuite.com </li></ul>
  6. 6. Housekeeping <ul><li>In the context of this course tweet using this hashtag #sm4e PRACTICAL EXCERCISE </li></ul><ul><li>Create links to all your social media on your blog N.B. we will look at this more in depth in bespoke sessions with your organisation. </li></ul>
  7. 7. The Hashtag? #sm4e Tweetwalls and website embeds Go to learning wiki (My Tees Uni) http://visibletweets.com / http://www.anothertweetonthewall.com /
  8. 8. Social Media Reach & Profile @ mentions in twitter RT – retweets in twitter Likes on Facebook Comments on Facebook Hits on website/blog Comments on blog
  9. 11. www.paper.li
  10. 12. Multi Posting Tweetdeck Hootsuite Co-Tweet
  11. 13. Caution
  12. 14. Your 3 Prime Tools
  13. 15. Multi Posting
  14. 16. Multi Posting Co-Tweet: multi author like Hootsuite but focused entirely on Twitter (Ping FM). However a very powerful company specific tweet platform. A kind of a Twitter switchboard
  15. 18. Practical Exercises There is not enough time to look at all the methods and tactics in today's session so we will explore these and your particular needs in bespoke sessions for your organisation
  16. 19. Exercise – Using Hootsuite
  17. 20. Multi Posting HOOTSUITE (Possible route for non management postings) 140 Chars 420 Chars Unlimited
  18. 21. Multi Posting
  19. 22. Timed Multi Posting (a PR “drip feed”)
  20. 23. Research Using Hootsuite
  21. 24. Practical Exercise -Social Research Keep an eye on your competitors “ Competitors Name” sucks OR hate OR OR ? OR problem OR issue OR expensive OR broken OR :-(
  22. 25. Finally Video <ul><li>Some simple tools and methods </li></ul><ul><li>Webcams </li></ul><ul><li>Digital Stills Cams </li></ul><ul><li>Flip Caps </li></ul><ul><li>Picasa (and Webcam) </li></ul><ul><li>Windows Movie Maker (and Webcam) </li></ul><ul><li>Capture Direct to YouTube </li></ul><ul><li>And YouTube Videos are so easy to embed into other sites or simply link to them </li></ul>
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