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SM4E-Alt2 SM4E-Alt2 Presentation Transcript

  • (an introduction to) Social Media for Enterprise (The Alternative, Alternative Version) Session 2
  • To Recap – Last Session
    • We looked at 3 primary tools, Wordpress, Facebook and Twitter
    • We looked at tabbed browsing in a DIFFERENT Browser
    • And we considered, conversations, social media policies and strategies.
  • In This Session
    • We are going to look at:
    • Managing Multiple Social Media Accounts
    • Team managing Social Media Accounts
    • Brand and Company Tracking
    • Research – if there’s time
    • Simple Video – if there’s time
  • Your Social Media Strategy
  • House Keeping
    • Open the Google Chrome Browser
    • Open your Facebook, Twitter and Worpress in 3 separate tabs
    • Open up a fourth tab and go to
  • Housekeeping
    • In the context of this course tweet using this hashtag #sm4e PRACTICAL EXCERCISE
    • Create links to all your social media on your blog N.B. we will look at this more in depth in bespoke sessions with your organisation.
  • The Hashtag? #sm4e Tweetwalls and website embeds Go to learning wiki (My Tees Uni) / /
  • Social Media Reach & Profile @ mentions in twitter RT – retweets in twitter Likes on Facebook Comments on Facebook Hits on website/blog Comments on blog
  • Multi Posting Tweetdeck Hootsuite Co-Tweet
  • Caution
  • Your 3 Prime Tools
  • Multi Posting
  • Multi Posting Co-Tweet: multi author like Hootsuite but focused entirely on Twitter (Ping FM). However a very powerful company specific tweet platform. A kind of a Twitter switchboard
  • Practical Exercises There is not enough time to look at all the methods and tactics in today's session so we will explore these and your particular needs in bespoke sessions for your organisation
  • Exercise – Using Hootsuite
  • Multi Posting HOOTSUITE (Possible route for non management postings) 140 Chars 420 Chars Unlimited
  • Multi Posting
  • Timed Multi Posting (a PR “drip feed”)
  • Research Using Hootsuite
  • Practical Exercise -Social Research Keep an eye on your competitors “ Competitors Name” sucks OR hate OR OR ? OR problem OR issue OR expensive OR broken OR :-(
  • Finally Video
    • Some simple tools and methods
    • Webcams
    • Digital Stills Cams
    • Flip Caps
    • Picasa (and Webcam)
    • Windows Movie Maker (and Webcam)
    • Capture Direct to YouTube
    • And YouTube Videos are so easy to embed into other sites or simply link to them