Social Media Workshop | IPS The Gender Wire


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By Aprille Muscara for the 16 Days of Activism Against Gender Violence

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  • Social Media Workshop | IPS The Gender Wire

    1. 1. Social Media Workshop <ul><li>#16Days2011 </li></ul>
    3. 4. IDENTIFYING THE RIGHT PLATFORM <ul><li>Why do you want to tap into social networks? What are your goals? </li></ul><ul><li>Who is your target audience, where are they located and what devices are they using? </li></ul><ul><li>What information will you post and when? </li></ul><ul><li>How much time will you devote to updating? </li></ul><ul><li>Key questions to consider when starting from scratch or when re-evaluating existing SM efforts </li></ul>
    4. 5. FACEBOOK <ul><li>Take advantage of multiple features: Photo albums, Notes, Questions, Events, Causes app… </li></ul><ul><li>Be responsive – whether once a week or every hour </li></ul>
    5. 6. FACEBOOK <ul><li>Customise tabs </li></ul><ul><li>Welcome : encourage “likes”, highlight a cause </li></ul><ul><li>RSS : your blog or website </li></ul><ul><li>Connect to other social networks - YouTube, Flickr… </li></ul><ul><li>Webcasts, campaigns, competitions, donation drives, a contact form, almost anything! </li></ul><ul><li>Third-party providers </li></ul><ul><li>DIY tips </li></ul>
    6. 7. FACEBOOK <ul><li>Check – and use – insights </li></ul><ul><ul><li>Where is your community? </li></ul></ul><ul><ul><li>What languages are they speaking? </li></ul></ul><ul><ul><li>How do they get to your page? </li></ul></ul>
    7. 8. FACEBOOK <ul><li>Consider ads </li></ul><ul><ul><li>Cheaper than Twitter </li></ul></ul><ul><ul><li>Very targetable and customisable </li></ul></ul><ul><li>Tagging (@): </li></ul><ul><ul><li>Other pages – partners, conferences, events… </li></ul></ul><ul><ul><li>A location: you’ll show up on that page’s “Related Posts” </li></ul></ul>
    8. 9. TWITTER <ul><li># Hashtags </li></ul><ul><ul><li>Be aware of what others are using – always check </li></ul></ul><ul><ul><li>Conferences, acronyms, campaigns, days, locations, people </li></ul></ul><ul><ul><li>Coordinate with partners </li></ul></ul><ul><ul><li>Use both general and specific # to insert yourself in a broader conversation and to target </li></ul></ul>
    9. 10. TWITTER <ul><li>@ Mention and Reply </li></ul><ul><ul><li>Is someone you’re posting about on Twitter? Always do a quick search – you’d be surprised </li></ul></ul><ul><ul><li>To engage, respond, get attention, give attention, provoke </li></ul></ul><ul><li>“ RT” or re-tweet button? Tracked and logged differently </li></ul><ul><li>Keep up with @s and DMs </li></ul>
    10. 11. TWITTER <ul><li> </li></ul><ul><li>Google: “[search terms]” (useful for Facebook too) </li></ul><ul><li>Lists </li></ul><ul><ul><li>Organise and keep track of certain people, orgs </li></ul></ul><ul><ul><li>For your own use (private lists) or to share (public lists – “If you can’t be the source, be the resource”) </li></ul></ul>
    11. 12. TWITTER <ul><li>Third-party apps </li></ul><ul><ul><li>Shorten links to save space and track clicks </li></ul></ul><ul><ul><li>Schedule posts, save time </li></ul></ul><ul><ul><li>Manage following/followers (Note Twitter’s daily limits and 2,000 follower threshold) </li></ul></ul><ul><ul><li>DMs: Automate/schedule </li></ul></ul><ul><ul><li>Monitor – and use – analytics </li></ul></ul>
    12. 13. BLOGGING <ul><ul><li>Re-blog, leave comments and link to other blogs: encourages reciprocation, fosters networking and community </li></ul></ul><ul><ul><li>Use best practices and follow blogosphere etiquette </li></ul></ul><ul><ul><li>Monitor and respond to comments </li></ul></ul><ul><ul><li>Use photos: easy to consume and impactful </li></ul></ul><ul><ul><li>Add social media sharing buttons </li></ul></ul><ul><ul><li>Post to your social media sites </li></ul></ul>
    13. 14. CROSS-POSTING <ul><ul><li>Between SM platforms </li></ul></ul><ul><ul><li>Between SM accounts and your website/blog/other web presences </li></ul></ul><ul><ul><li>Link to SM accounts at every opportunity: email signatures, newsletters, business cards, printed material… </li></ul></ul>OTHER PLATFORMS <ul><ul><li>Social bookmarking: Reddit, Stumble Upon, Delicious… </li></ul></ul><ul><ul><li>LinkedIn, Google+, YouTube, Flickr… </li></ul></ul><ul><ul><li>Regional/local: Tuenti, Weibo, MXit… </li></ul></ul>
    14. 15. CROSS-POSTING <ul><ul><li>Facebook Social Plugins </li></ul></ul><ul><ul><li>Twitter feed widgets </li></ul></ul><ul><ul><li>Widgets/Plugins for other social networks </li></ul></ul><ul><ul><li>Automating </li></ul></ul><ul><ul><ul><li>Note that Facebook EdgeRank “demotes” outside posts </li></ul></ul></ul><ul><ul><ul><li>To Twitter: TweetFeed… </li></ul></ul></ul><ul><ul><ul><li>To Facebook: NetworkedBlogs and other apps… </li></ul></ul></ul><ul><ul><ul><li>All:, HootSuite… </li></ul></ul></ul><ul><ul><ul><li>What do you use? </li></ul></ul></ul>
    15. 16. POINTS TO REMEMBER <ul><li>Disseminate the mobile versions of your SM sites </li></ul><ul><li>Appropriate Technology – be guided by audience, not latest app </li></ul><ul><li>User-centered design </li></ul><ul><li>Keep up to date with latest changes to your SM network </li></ul><ul><li>Create once, reuse often </li></ul><ul><li>Be realistic about the time and effort you can invest </li></ul><ul><li>Be aware of copyright and privacy </li></ul>