Business strategy

1. 1
Sales Strategy for SIGNAGE DIVISION

2. 2
12/20/2013
Scope/ Options for Signage

Adhesive Aluminium Associations, Backlit ,Awnings,
Banners, Boards Engraving , Fabric / Textiles Films Flags
Fleet Graphics Flexible Faces Foam Boards Glass Printing
Graphics/ Graphics Systems Image Banks Laminations
Large Format Printing on Paper Lasers LED Systems Light
Systems Logo Design ,Sign Printing , Metal Letters, Neon's.

Out Door Advertising ,POP/POS Poster Sign materials
Signage Tape Traffic Signage’s Trucks Video Walls Vinyl

include hoardings, company signboards, 3D metal signs,
LED signs, Neon signs, Flex face signs, Metal signs,
Exhibition and display stands, large format digital printing,
Flex face signs, Vehicle branding or graphics, flags,
banners, acrylic works, traffic and way-finding signs, metal
etching/engraving, and other customized signs according
to the clients’ preferences

3. 3
Some of the clients and
Applications / Competition

Streit Group FZE- Light box with duratrans printing for exhibition

S2 Operations and Maintenance WLL-Villa signs - stainless steel with etching sign

Power Services Group LLC-Vehicle graphics for all the company's vehicle

Hydra-Hoarding along the Abu Dhabi - Dubai Road

Electrical Lighting Company LLC-3D Stainless steel brush finish letters with LED
illumination

AMIT-Light box with flex face

Back on Track Physiotherapy -and Rehabilitation Centre-3D Aluminum powder
coated letters with LED backlit

Creative Advertising Thinking Agency – Egypt-Digital printing on Banner, flags and
backdrop

Ghassan Aboud Cars-3D channelume letters with acrylic fascia and LED lighting (All
branches in Dubai and Sharjah)

4. 4
12/20/2013
Market Scenario

International research has shown that almost 80 per cent of all
purchase decisions are made in the stores. The versatility of
digital signage allows retailers customise messages which will
strongly influence shopper behaviour.

The expanding retail space in the UAE as a result of opening of
new malls and shopping complexes is expected to boost
demand for digital signage and other audiovisual systems.

The Dubai Metro has invested over Dh10 million in digital
signage hardware for its stations across the emirate.

The drastic reduction in Main line advertising expenditure by
retailers due to the global financial meltdown is boosting the
fortunes of the UAE's infant digital signage industry which is now
poised to grow.

The key is to look for alternative tools for marketing and
advertising, like e-marketing, direct marketing and digital
signage."

5. 5
12/20/2013
Factors to be considered
 "While outdoor media is a universally accepted
advertising channel, many misconceptions still exist in
the industry, which were addressed by the research.

"Bigger advertisements are not always better. Vehicle
count is also not a measure of effectiveness. Not all
outdoor mediums work in the same way, their
campaign attributes vary significantly.

"Location, high quality creative and versatility of the
media matter most, in order to ensure a good return,"

6. 6
12/20/2013
New Growth Opportunities
 Food
and beverage, healthcare and
government are expected to drive the
signage market this year.
 Street
graphics such as automotive
wrapping and branding, in addition to
indoor signage.“
 "Banking
sector opening new branches,
local offices and rebranding.“

7. 7
12/20/2013
Opportunities

Event Managers in Expo / Exhibitions , Food and
Beverage, healthcare and government [ RTA – Bus /
Metro] are expected to drive the signage market.
Advertisers in segments like Real Estate /Property Fairs
/ Automotive / Money Exchanges / Banks / Movies /
Multiplex / Insurance / Gold Jewellery / Power
Retailers / Telecom [ Service Providers- Du - Etisalat/
Mobiles Nokia / Samsung / Blackberry / Apple
]/Axiom / Jumbo/ Apparels / Hotels / Fast Food
chains /Electronics [ Samsung / Sony / Panasonic/
Furniture’s/ Luxury / Lifestyle Products like Swiss
Watches use Outdoor Media extensively as part of
Integrated Media / 360 degree campaigns .

8. 8
12/20/2013
Growth Sectors

With real estate being removed from top market spenders,
food and beverage are spending more on advertising.

"Banking sector opening new branches, local offices and
rebranding.“

With advertising spends stagnant in traditional segments
potential in other segments like education, healthcare and
services.“ Even Hospitals and Insurance shall grow due to new
Health Insurance Law in Dubai .

Large format outdoor consisted 50 per cent of business.
Government expenditure remains undiminished thanks to Expo
2020 / RTA / Infrastructure sector and will continue to be the
largest source of demand.

9. 9
12/20/2013
Industry Growth -Expo 2020

10. 10
12/20/2013
About JAS



PRINTING DIVISION
Indoor & Outdoor Poster. Banner, Large Graphics, Indoor
&Outdoor sticker, Roll Up, Pop Up, Scrolling Roll up, Xbanner, Wall Displays, Portable Light Box, Promotion Stand,
Vehicle Graphics.
. SIGNAGE DIVISION
Vinyl & Flex Face Signs, Stainless Steel Signs, Brass Signs,
Channellume Signs, Powder Coated Signs, Indoor Sign
System, Directional Signs, Traffic Signs, Engraving & Etching
and customized designs Displays.
. ACRYLIC DIVISION
Acrylic Letters, Acrylic Displays, Client Designed Products

11. 11
JAS Highlights

. LARGE FORMAT DIGITAL PRINTING

. INTERNAL AND EXTERNAL SIGNAGES

. ACRYLIC FABRICATION

. DESIGNING & BUILDING EXHIBITION STANDS
12/20/2013

12. 12
Why JAS Advertising ?
Strengths

Over 25 years experience in the business and
have satisfied and retained traditional
customers with quality with timely service .

Technologically advanced printers , Best raw
materials used to deliver best quality .

The Vision of the Management to stay as
major player / in the top 10 of the Market .

13. 13
12/20/2013
Focus Segments and Markets
 Power
Retailers- Carrefour , Ace
Hardware ,etc.
 New Products / Service Launch
 Major Events / Exhibitions [ World Trade
center ]
 Hospitals / Insurance [ Health Insurance ]
 Real Estate / Infrastructure
 Government companies

14. 14
Factors to be Focussed :
 Phasing
and Industry focus .
 Advertising plan & Sales Budget
 Manpower
 Tap Network and Multi- Channels like
Events Organizers , Ad Agency ,etc.
 Innovation - New users / new usages of
our Products
12/20/2013

15. 15
12/20/2013
Pricing and Promotional
Strategy

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



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Pricing StrategyPenetration or Skimming
Promotional Strategy-Early Bird offers
Customer Gets Customer – Referral programme
Corporate Marketing
Incentive / growth for top performers in Sales
Team
Loyalty Bonus for existing customers

16. 16
12/20/2013
People / Infrastructure
Strategy
Presales Team – Prospecting / Telecalling /
Market Research / Email compaign
 Sales Training , Direct Marketing ,CRM , Sales
Management Integrated to Corporate
Objective and Effective as per overall plan
 Using Social Media / ISEO to generate lead .
 Sales Systems , Sales Planning , Sales Budget
setting
 Making productive and Profitable business –
[ reduce cost of operations by increasing
effectiveness of Sales team ]


17. 17
12/20/2013
Action plan



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Referral programme for existing customers / contacts
[ Using Spotter schemes / MGM ] .
Finalisation of Marketing , Advertising , Sales , Manpower
and Product Strategy and also Business Plan .
Corporate Tie-up for Joint and Cross promotions with
other stake holders .
Using Social Media and ISEO to promote business /
Branding .
Generate product Catalogue / walk through / film to
provide product applications /Options with Album of
work done .
Corporate Sales / Direct Marketing efforts .
Industry wise / Segment wise focus on Sales utilising
Selling Systems for better planning / productivity .