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This initiative is financed under the
Competitiveness and Innovation Framework
Programme (CIP) which aims to encourage the...
This initiative is financed under the
Competitiveness and Innovation Framework
Programme (CIP) which aims to encourage the...
This initiative is financed under the
Competitiveness and Innovation Framework
Programme (CIP) which aims to encourage the...
This initiative is financed under the
Competitiveness and Innovation Framework
Programme (CIP) which aims to encourage the...
This initiative is financed under the
Competitiveness and Innovation Framework
Programme (CIP) which aims to encourage the...
This initiative is financed under the
Competitiveness and Innovation Framework
Programme (CIP) which aims to encourage the...
This initiative is financed under the
Competitiveness and Innovation Framework
Programme (CIP) which aims to encourage the...
This initiative is financed under the
Competitiveness and Innovation Framework
Programme (CIP) which aims to encourage the...
This initiative is financed under the
Competitiveness and Innovation Framework
Programme (CIP) which aims to encourage the...
This initiative is financed under the
Competitiveness and Innovation Framework
Programme (CIP) which aims to encourage the...
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Where is the New growth for Creative Businesses? Next Generation Clusters & Business Support - by David Furmage, Project coordinator Cluster 2020

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Cluster 2020 - supporting creative businesses
http://www.cluster2020live.eu
http://www.howtogrow.eu/ecia/project/cluster2020/
twitter: cluster_2020

The European Creative Industries Alliance (ECIA): http://www.eciaplatform.eu/

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Where is the New growth for Creative Businesses? Next Generation Clusters & Business Support - by David Furmage, Project coordinator Cluster 2020

  1. 1. This initiative is financed under the Competitiveness and Innovation Framework Programme (CIP) which aims to encourage the competitiveness of European enterprises. Acronym, name and logo of the action Cluster 200 Where is the New growth for Creative Businesses? Cluster 2020 Cluster 2020 Next Generation Clusters & Business Support
  2. 2. This initiative is financed under the Competitiveness and Innovation Framework Programme (CIP) which aims to encourage the competitiveness of European enterprises. Acronym, name and logo of the action Cluster 200 Cluster 2020 SWOT: strengths barriers & threats opportunities trends | themes sectors Cluster 2020 why? help business ‘follow the money’ get studies/strategies up-to-date with reality influence policies what actions are needed? Where is the New growth for Creative Businesses?
  3. 3. This initiative is financed under the Competitiveness and Innovation Framework Programme (CIP) which aims to encourage the competitiveness of European enterprises. Acronym, name and logo of the action Strengths: how should the sector be described? were defined by sub-sectors such as: games, social media, digital media (wide def) film, TV, radio, video, music, animation regional factors: strong talent pool in creative & digital able to work in ‘Agile’ flexible way favourable framework conditions: key stakeholders want to invest in sector’s growth - Creative City, GBSLEP… Cluster 2020 now : blurred sectors. flexible expertise. interactive creative projects media projects, creative commissions expertise includes: multi-platform producers, mobile developers, designers, data engineers… teams reconfigure around projects: projects all different. freelance workers. good traits: creative’s passionate, highly motivated, open to collaboration, great ideas, understand new technology
  4. 4. This initiative is financed under the Competitiveness and Innovation Framework Programme (CIP) which aims to encourage the competitiveness of European enterprises. Acronym, name and logo of the action Barriers | Threats competition: global on-line services (e-lance) UK digital stuff needs to be ‘more creative’ than competition business issues: micro, fragile, projects weaker management access to markets procurement, supply chains access to finance, ‘creative’ IP unclear business support/advice poor, cooperation difficult - ‘who to trust?’ perception issues with new markets: ‘digital offer’ hard to understand, its just the final ‘shiny design’ lack of understanding of what ‘value-adding digital’ can bring, what the real market opportunities are Cluster 2020
  5. 5. This initiative is financed under the Competitiveness and Innovation Framework Programme (CIP) which aims to encourage the competitiveness of European enterprises. Acronym, name and logo of the action Cluster 2020 Opportunities: which sectors have most potential? Growth Clusters?: environment & energy technologies, automotive, building technologies, digital media, healthcare/medical technology, aerospace, advanced manufacturing and materials, ICT, food & drink, rail, business & professional ‘creative’ is a horizontal enabler: respond to the broad trends & themes they all face… Cluster 2020 mergers & acquisitions: manufacturing
  6. 6. This initiative is financed under the Competitiveness and Innovation Framework Programme (CIP) which aims to encourage the competitiveness of European enterprises. Acronym, name and logo of the action Opportunities – trends/themes trends: sectors, industries, products & services need to be… better, faster, cheaper, more productive, excellent in design, smart with everything, standardization ‘under-the-hood’ to make personalisation easier, new business models, leverage any advantage, ‘digital’ excellence gives ‘the edge’ transforming services with digital across all sectors themes: personalisation, short-run production, shorter production cycles service design (user friendly/slicker processes), visualization (data) everything everywhere (cross-platform), smaller specialist companies bring creative’s in early for service planning (not just shiny stuff!) Cluster 2020
  7. 7. This initiative is financed under the Competitiveness and Innovation Framework Programme (CIP) which aims to encourage the competitiveness of European enterprises. Acronym, name and logo of the action Opportunities – trends/themes Cluster 2020 market intelligence. market pull. application focused. solution driven, what can be achieved by bringing in CI? client needs and issues creative’s are the solution…
  8. 8. This initiative is financed under the Competitiveness and Innovation Framework Programme (CIP) which aims to encourage the competitiveness of European enterprises. Acronym, name and logo of the action How can Policy be used to Grow CI? Cluster 2020 accessing markets: understand sector needs deliver market intelligence to creative’s support portals | case studies | explain our ‘offer’ change perceptions of value of creatives/digital building partnerships challenge competitions (NESTA, TSB), matchmaking, ‘speed dating’, serendipity places (cross sectoral meeting places) more Custard Factories, ‘Fab’ Labs … broker connections with top growth areas set-up expert brokers, like a MAS (manufacturing advisory service) or MediLink procurement/supply chains tackle obstacles to open up access research/demonstrators: emphasize research-pull into region rather than allow research to push its agenda helping businesses at individual level: personalized approach develop honest brokers expert advisor support resource sign-posting develop matchmaking extend training & knowledge encourage mentor services de-risk finance & Ideas development for CIs
  9. 9. This initiative is financed under the Competitiveness and Innovation Framework Programme (CIP) which aims to encourage the competitiveness of European enterprises. Acronym, name and logo of the action Discussion on Growth Opportunities Cluster 2020 review strengths & definitions review trends and themes review policies and practical actions
  10. 10. This initiative is financed under the Competitiveness and Innovation Framework Programme (CIP) which aims to encourage the competitiveness of European enterprises. Acronym, name and logo of the action Cluster 2020 thanks for listening! Exciting Stuff! linked-in group supporting creative businesses www.cluster2020live.eu www.howtogrow.eu/ecia/ twitter: cluster_2020 DFurmage@cad.coventry.ac.uk pending confirmation core partners Cluster 2020

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