The global indoor LBS market size reached US$ 13.0 Billion in 2022. Looking forward, IMARC Group expects the market to reach US$ 40.7 Billion by 2028, exhibiting a growth rate (CAGR) of 19.7% during 2023-2028.
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2. Report Description
About IMARC Group
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3. Report Description
Report Description and Highlights
Global Indoor LBS Market Research Report:
The latest report by IMARC, titled “Indoor LBS Market: Global Industry Trends, Share, Size, Growth,
Opportunity and Forecast 2023-2028” " the global indoor LBS market reached a value of US$ 13.0
Billion in 2022.
Indoor location-based services (LBS) refer to a set of software services that are utilized across the
retail, defense, aerospace, hospitality, healthcare and transportation sectors to offer location-specific
mobile solutions. They involve the use of geographical data that is gathered with the help of wireless
networks, such as Wi-Fi, a global positioning system (GPS), wireless local area networks (WLAN), and
microelectronic mechanical system (MEMS).
This information is further employed to track the location of a certain individual or object within
enclosed spaces, confined to small geographical perimeters. Apart from this, they also offer enhanced
convenience to the users by providing them with targeted retail promotions, in-store product search,
personalized weather services and Bluetooth-assisted proximity services.
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4. Report Description
Report Description and Highlights
Global Indoor LBS Market Trends:
The global market is majorly driven by the increasing adoption of indoor LBS for social distancing monitoring and
contact tracing. Several workplaces and organizations are now reopening their office premises for employees with the
implementation of proper precautionary measures after the mandatory shutdown imposed by the governments of
numerous countries on account of the rapid outbreak of the COVID-19 pandemic. As a result, the rising requirement
for careful monitoring of real-time social distancing measures by contact tracing of individuals present within the
office premises has led to the escalating deployment of indoor LBS across the globe. The market is further driven by
the growing popularity of venue-based marketing strategies among retailers. They are increasingly utilizing location
data and analytics platforms to make key business decisions and promote their services to their target customers.
Along with this, the rising popularity of social media platforms among the masses has impelled numerous companies
to invest in efficient geo-marketing strategies and target potential customers through their social media activities.
Indoor LBS services are widely used to collect data shared by social media users, that includes check-ins and browsing
history, which is further utilized to engage with them by offering tailored offers and promotions. Other factors, such
as the escalating penetration of connected devices, the rising usage of cloud computing, big data tools, and artificial
intelligence (AI) for business process optimization, and the increasing utilization of geospatial data across the retail
and commercial segments, are also contributing to the market growth. On account of the aforementioned factors, the
market is expected to grow at a CAGR of 19.7% during 2023-2028.
Looking forward, the market value is projected to reach a strong growth during the forecast period
(2023-2028).
5. Report Description
Report Description and Highlights
Market Summary:
Breakup by Solution Type:
• Analytics and Insights
• Campaign Management
• Enterprise Services
• Location and Alerts
• Maps
• Proximity Beacons
• Others
• Automotive Services
• Consumer Services
• Location-based Advertising Services
• Precision Geo-targeting
• Secure Transactions and Redemptions
• Others
Breakup by Technology:
• Context Aware Technology
• OTDOA and E-OTDOA
• RFID and NFC
6. Report Description
Report Description and Highlights
• RFID and NFC
• Satellite, Microwave and Infrared Sensing
• Others (Wi-Fi/WLAN, UWB, BT/BLE, Beacons, A-GPS, etc.)
Breakup by Application:
• Monitoring
• Navigation
• Tracking
• Analytics
• Others
Breakup by Vertical:
• Retail
• Transportation and Logistics
• Media and Entertainment
• Healthcare and Life Sciences
• Government and Public Buildings
• Aerospace and Defense
• BFSI
• Others
7. Report Description
Report Description and Highlights
Breakup by Region:
• North America
• United States
• Canada
• Asia Pacific
• China
• Japan
• India
• South Korea
• Australia
• Indonesia
• Others
• Europe
• Germany
• France
• United Kingdom
• Italy
• Spain
• Russia
• Others
9. Competitive Landscape with Key Players:
• Apple
• Cisco Systems Inc.
• GloPos Technologies
• Google LLC
• IndoorAtlas Ltd
• Micello Inc.
• Microsoft Corporation
• Navizon Inc.
• Ruckus Wireless
• YOOSE Pte. Ltd.
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Report Description
Report Description and Highlights
10. A partial List of our Clients
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world's leading corporates, governments, and
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Partial List of Clients
11. A partial List of our Clients
We are the trusted business partners to the
world's leading corporates, governments, and
institutions
Partial List of Clients