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Future Trends In Social Media


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A look at some of the current and emerging trends around social media, social networks and collaborative technology. We've transitioned from the industrial paradigms of the 20th century to a new age …

A look at some of the current and emerging trends around social media, social networks and collaborative technology. We've transitioned from the industrial paradigms of the 20th century to a new age full of opportunities for shared knowledge and learning. But it's an increasingly complex world and we need to be able to adapt and change if we are to make the most of our opportunities.

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  • 1. Where Next For Social Media 29 June 2012 Steve Dale London Information & Unless  otherwise  noted,  this  work  is  licensed  under  a  Crea4ve   Collabor8now Ltd Knowledge Exchange Commons  A8ribu4on-­‐NonCommercial-­‐ShareAlike  3.0  Unported  License.Saturday, 30 June 2012
  • 2. Trending Themes For 2012 @stephendaleSaturday, 30 June 2012
  • 3. What I will cover •The world is changing (some stats) •Quantity vs. Quality - in search of relevance •Reputation, influence and trust •Technology •The future is ‘appified’ and mobile @stephendaleSaturday, 30 June 2012
  • 4. “Social Media” in a nutshell Donut Twitter I’m eating a #donut Facebook I like donuts This is where I eat donuts Instagram This is a vintage photo of my donut Here I am eating my donut LinkedIn My skills include eating donuts Pinterest Here’s a recipe for making donuts Last FM Now listening to “Donuts” Google+ I’ve joined a circle of donut-eating enthusiasts Reddit There’s a conspiracy around donut eating @stephendale Source: ManySaturday, 30 June 2012
  • 5.  some   lies,  damn  lies  and sta-s-cs 5 @stephendaleSaturday, 30 June 2012
  • 6. Number Of Users Monthly Visits Time Spent Source: @stephendaleSaturday, 30 June 2012
  • 7. Every Minute On The Internet @stephendaleSaturday, 30 June 2012
  • 8. 2.1 billion Internet users 555 million websites 350 million Facebook users log-in via mobile phone 5.9 billion mobile subscriptions - more than number of tooth brushes! Apple’s iPad share of global tablet web traffic is 88% No. of network devices = global population - will be 2 x global population by 2015 Source: @stephendaleSaturday, 30 June 2012
  • 9. Social networking and mobile devices. •66% of online adults use social media platforms such as Twitter, Facebook, Myspace or LinkedIn •Smartphone and tablet shipments now outpace PCs. •41% of Gen Y say social media is important to them in the workplace. •64% of Gen Y download unauthorised applications at least once per week to get their jobSources: done.Pew Internet and American Life Project,IDC Predictions for 2012Prescient Digital @stephendaleSaturday, 30 June 2012
  • 10. The world is changing. People are empowered like never before. @stephendaleSaturday, 30 June 2012
  • 11. BUT.... 11 @stephendaleSaturday, 30 June 2012
  • 12. Quantity is growing at the expense of quality!Saturday, 30 June 2012
  • 13. in  search  of   relevance... 13 @stephendaleSaturday, 30 June 2012
  • 14. The Rise And Rise Of Digital Curation “Social Curators” use their insight into a particular audience to determine what might interest them @stephendaleSaturday, 30 June 2012
  • 15. g   d in ren  &  T o n ga4 gre Ag 15 @stephendaleSaturday, 30 June 2012
  • 16. t io n m a fo r d   In l is e o n a P e rs @stephendaleSaturday, 30 June 2012
  • 17. reputa-on,   influence   and  trust 17 @stephendaleSaturday, 30 June 2012
  • 18. Knowledge from a trusted source is richer than what we can discover for ourselves Photo: by Jackie Welberg! @stephendaleSaturday, 30 June 2012
  • 19. How credible are your sources?rce: Stuart McCrae ! @stephendaleSaturday, 30 June 2012
  • 20. ce e n f lu d in gly an s in n a Your i o r e networks at c in t might know t u ing ep an r e eco porm t n lin b O are im Influence Measurement Services? @stephendaleSaturday, 30 June 2012
  • 21. technology 21 @stephendaleSaturday, 30 June 2012
  • 22. ...but   technology  can   influence  human   behaviour @stephendaleSaturday, 30 June 2012
  • 23. Gamification Increasing use in serious/professional networks to encourage engagement and participation.Saturday, 30 June 2012
  • 24. Demise of the Desktop PCSaturday, 30 June 2012
  • 25. Mobile will be bigger than desktop Internet within 5 years.Source: Morgan Stanley Internet Trends Report 4 Dec 2010Saturday, 30 June 2012
  • 26. Working patterns are changing More than a third of enterprise employees are working outside the firewall and need tools that keep them connected with their peers and business applications. Source: Forrester @stephendaleSaturday, 30 June 2012
  • 27. Access to data and information, anywhere, anytime, any device. Cloud services can provide real-time data synchronisation @stephendaleSaturday, 30 June 2012
  • 28. Rise of the Apps! 2005 – 2010 Design for PC, think about Mobile 2011/12/? Design for Mobile, think about PCSaturday, 30 June 2012
  • 29. AppsSaturday, 30 June 2012
  • 30. Saturday, 30 June 2012
  • 31. MIT/Deloitte Report 2012 @stephendaleSaturday, 30 June 2012
  • 32. Apps  -­‐  some     interes-ng   examples.. 32 @stephendaleSaturday, 30 June 2012
  • 33. Location-based ServicesSaturday, 30 June 2012
  • 34. Augmented Reality New York Nearest Places: lets you explore Golfscape GPS Rangefinder: an augmented reality New York like never before. And you have range finder for Golf lovers. It covers 35K+ Panoramascope: gives you information about seen nothing yet. courses. It displays the distance from front, your surroundings (mountains, their names). center, and back of green. Cyclopedia: adds Wikipedia information to your Theodolite: a little app that acts as your Star Chart: gives you your very own virtual reality. When you move your iPhone around, the app compass, GPS, map, and two-axis inclinometer. star chart on your iPhone. Just point your will automatically dig up information and display it on Great for hiking and active sports in general. iPhone to the sky and this app will tell you your screen. what you are looking at.Saturday, 30 June 2012
  • 35. Take-­‐aways • Social Media is ubiquitous. The numbers keep getting bigger. But information Quantity is beating Quality. • Curation and personalisation becoming increasingly important as people seek out relevant information. • Online reputation, influence and trust becoming the DNA of the web. • Gamification comes to serious/professional networks • The future is mobile and ‘appified’. Products/services not designed for mobile will flounder. • Users/workers expect data & information anywhere, anytime, on any device. 35 @stephendaleSaturday, 30 June 2012
  • 36. Sources/References • Morgan Stanley Internet Trends: techresearch/pdfs/Internet_Trends_041210.pdf • Internet World Stats: • Marcia Marcia • Royal Pingdom: • McKinsey, Big Data: The Next Frontier For Innovation.... mgi/publications/big_data/pdfs/MGI_big_data_full_report.pdf • Edition: index.html • Venturebeat: • • ComScore: Media_Metrix_Suite/Media_Metrix_Core_Reports • (60 seconds) • Dilbert: • Pew Internet • IDC • Prescient Digital Other photos and images sourced from Google images and iStock Photos. @stephendaleSaturday, 30 June 2012
  • 37. “Life can only be understood backwards, but it must be lived forwards.” Soren Geer, Danish Philosopher Email: Twitter: @stephendale Profile: Unless  otherwise  noted,  this  work  is  licensed  under  a  Crea4ve  Commons   A8ribu4on-­‐NonCommercial-­‐ShareAlike  3.0  Unported  License. @stephendaleSaturday, 30 June 2012