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Where Next For Social Media




                         29 June 2012
                                                    ...
Trending Themes For 2012




                                             @stephendale
Saturday, 30 June 2012
What I will cover

    •The  world is changing (some stats)
    •Quantity vs. Quality - in search of
    relevance
    •Re...
“Social Media” in a nutshell Donut
       Twitter             I’m eating a #donut
   Facebook                I like donuts...
 some	
  
                         lies,	
  damn	
  lies	
  and




                         sta-s-cs

    5              ...
Number Of Users                                 Monthly Visits




                                          Time Spent
 S...
Every Minute On The Internet




                                              @stephendale
Saturday, 30 June 2012
2.1 billion Internet users                                              555 million websites

    350 million Facebook use...
Social networking and mobile
                                    devices.
                                          •66% o...
The world is
                         changing.
                         People are
                         empowered lik...
BUT....

   11                          @stephendale
Saturday, 30 June 2012
Quantity is growing at
                         the expense of quality!




Saturday, 30 June 2012
in	
  search	
  of	
  
                         relevance...
   13                                  @stephendale
Saturday,...
The Rise And Rise Of Digital
                    Curation




          “Social
               Curators” use their insight...
g	
  
                                                     d    in
                                                 ren
  ...
t io n
                                                                      m a
                                         ...
reputa-on,	
  
                         influence	
  
                         and	
  trust
   17
                         ...
Knowledge from a
                         trusted source is
                         richer than what
                    ...
How credible are your sources?




rce: Stuart McCrae www.smcrae.com !   @stephendale
Saturday, 30 June 2012
ce
                                            e n
                                        f lu
                          ...
technology

   21                           @stephendale
Saturday, 30 June 2012
...but	
  
                          technology	
  can	
  
                         influence	
  human	
  
               ...
Gamification




                    Increasing use in serious/professional
                   networks to encourage engag...
Demise of the Desktop PC




Saturday, 30 June 2012
Mobile will be bigger than
               desktop Internet within 5 years.




Source: Morgan Stanley Internet Trends Repo...
Working patterns are changing

                         More than a third of
                         enterprise employees...
Access to data and information,
                         anywhere, anytime, any device.




                         Cloud...
Rise of the Apps!

                               2005 – 2010 Design for
                               PC, think about Mo...
Apps




Saturday, 30 June 2012
Saturday, 30 June 2012
MIT/Deloitte Report 2012




                                             @stephendale
Saturday, 30 June 2012
Apps	
  -­‐	
  some	
  	
  
                         interes-ng	
  
                         examples..
   32             ...
Location-based Services




Saturday, 30 June 2012
Augmented Reality



     New York Nearest Places: lets you explore          Golfscape GPS Rangefinder: an augmented realit...
Take-­‐aways
       •    Social Media is ubiquitous. The numbers keep getting
            bigger. But information Quantity...
Sources/References
           • Morgan Stanley Internet Trends: http://www.morganstanley.com/institutional/
             t...
“Life can only be understood backwards,
                   but it must be lived forwards.”
                               ...
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Future Trends In Social Media

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A look at some of the current and emerging trends around social media, social networks and collaborative technology. We've transitioned from the industrial paradigms of the 20th century to a new age full of opportunities for shared knowledge and learning. But it's an increasingly complex world and we need to be able to adapt and change if we are to make the most of our opportunities.

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Future Trends In Social Media

  1. 1. Where Next For Social Media 29 June 2012 Steve Dale London Information & Unless  otherwise  noted,  this  work  is  licensed  under  a  Crea4ve   Collabor8now Ltd Knowledge Exchange Commons  A8ribu4on-­‐NonCommercial-­‐ShareAlike  3.0  Unported  License. Saturday, 30 June 2012
  2. 2. Trending Themes For 2012 @stephendale Saturday, 30 June 2012
  3. 3. What I will cover •The world is changing (some stats) •Quantity vs. Quality - in search of relevance •Reputation, influence and trust •Technology •The future is ‘appified’ and mobile @stephendale Saturday, 30 June 2012
  4. 4. “Social Media” in a nutshell Donut Twitter I’m eating a #donut Facebook I like donuts This is where I eat donuts Instagram This is a vintage photo of my donut Here I am eating my donut LinkedIn My skills include eating donuts Pinterest Here’s a recipe for making donuts Last FM Now listening to “Donuts” Google+ I’ve joined a circle of donut-eating enthusiasts Reddit There’s a conspiracy around donut eating @stephendale Source: Many Saturday, 30 June 2012
  5. 5.  some   lies,  damn  lies  and sta-s-cs 5 @stephendale Saturday, 30 June 2012
  6. 6. Number Of Users Monthly Visits Time Spent Source: http://marciamarcia.tumblr.com @stephendale Saturday, 30 June 2012
  7. 7. Every Minute On The Internet @stephendale Saturday, 30 June 2012
  8. 8. 2.1 billion Internet users 555 million websites 350 million Facebook users log-in via mobile phone 5.9 billion mobile subscriptions - more than number of tooth brushes! Apple’s iPad share of global tablet web traffic is 88% No. of network devices = global population - will be 2 x global population by 2015 Source: http://royal.pingdom.com/2012/01/17/internet-2011-in-numbers/ @stephendale Saturday, 30 June 2012
  9. 9. Social networking and mobile devices. •66% of online adults use social media platforms such as Twitter, Facebook, Myspace or LinkedIn •Smartphone and tablet shipments now outpace PCs. •41% of Gen Y say social media is important to them in the workplace. •64% of Gen Y download unauthorised applications at least once per week to get their job Sources: done. Pew Internet and American Life Project, IDC Predictions for 2012 Prescient Digital @stephendale Saturday, 30 June 2012
  10. 10. The world is changing. People are empowered like never before. @stephendale Saturday, 30 June 2012
  11. 11. BUT.... 11 @stephendale Saturday, 30 June 2012
  12. 12. Quantity is growing at the expense of quality! Saturday, 30 June 2012
  13. 13. in  search  of   relevance... 13 @stephendale Saturday, 30 June 2012
  14. 14. The Rise And Rise Of Digital Curation “Social Curators” use their insight into a particular audience to determine what might interest them @stephendale Saturday, 30 June 2012
  15. 15. g   d in ren  &  T o n ga4 gre Ag 15 @stephendale Saturday, 30 June 2012
  16. 16. t io n m a fo r d   In l is e o n a P e rs @stephendale Saturday, 30 June 2012
  17. 17. reputa-on,   influence   and  trust 17 @stephendale Saturday, 30 June 2012
  18. 18. Knowledge from a trusted source is richer than what we can discover for ourselves Photo: Flickr.com by Jackie Welberg! @stephendale Saturday, 30 June 2012
  19. 19. How credible are your sources? rce: Stuart McCrae www.smcrae.com ! @stephendale Saturday, 30 June 2012
  20. 20. ce e n f lu d in gly an s in n a Your i o r e networks at c in t might know t u ing ep an r e eco porm t n lin b O are im Influence Measurement Services? @stephendale Saturday, 30 June 2012
  21. 21. technology 21 @stephendale Saturday, 30 June 2012
  22. 22. ...but   technology  can   influence  human   behaviour @stephendale Saturday, 30 June 2012
  23. 23. Gamification Increasing use in serious/professional networks to encourage engagement and participation. Saturday, 30 June 2012
  24. 24. Demise of the Desktop PC Saturday, 30 June 2012
  25. 25. Mobile will be bigger than desktop Internet within 5 years. Source: Morgan Stanley Internet Trends Report 4 Dec 2010 Saturday, 30 June 2012
  26. 26. Working patterns are changing More than a third of enterprise employees are working outside the firewall and need tools that keep them connected with their peers and business applications. Source: Forrester @stephendale Saturday, 30 June 2012
  27. 27. Access to data and information, anywhere, anytime, any device. Cloud services can provide real-time data synchronisation @stephendale Saturday, 30 June 2012
  28. 28. Rise of the Apps! 2005 – 2010 Design for PC, think about Mobile 2011/12/? Design for Mobile, think about PC Saturday, 30 June 2012
  29. 29. Apps Saturday, 30 June 2012
  30. 30. Saturday, 30 June 2012
  31. 31. MIT/Deloitte Report 2012 @stephendale Saturday, 30 June 2012
  32. 32. Apps  -­‐  some     interes-ng   examples.. 32 @stephendale Saturday, 30 June 2012
  33. 33. Location-based Services Saturday, 30 June 2012
  34. 34. Augmented Reality New York Nearest Places: lets you explore Golfscape GPS Rangefinder: an augmented reality New York like never before. And you have range finder for Golf lovers. It covers 35K+ Panoramascope: gives you information about seen nothing yet. courses. It displays the distance from front, your surroundings (mountains, their names). center, and back of green. Cyclopedia: adds Wikipedia information to your Theodolite: a little app that acts as your Star Chart: gives you your very own virtual reality. When you move your iPhone around, the app compass, GPS, map, and two-axis inclinometer. star chart on your iPhone. Just point your will automatically dig up information and display it on Great for hiking and active sports in general. iPhone to the sky and this app will tell you your screen. what you are looking at. Saturday, 30 June 2012
  35. 35. Take-­‐aways • Social Media is ubiquitous. The numbers keep getting bigger. But information Quantity is beating Quality. • Curation and personalisation becoming increasingly important as people seek out relevant information. • Online reputation, influence and trust becoming the DNA of the web. • Gamification comes to serious/professional networks • The future is mobile and ‘appified’. Products/services not designed for mobile will flounder. • Users/workers expect data & information anywhere, anytime, on any device. 35 @stephendale Saturday, 30 June 2012
  36. 36. Sources/References • Morgan Stanley Internet Trends: http://www.morganstanley.com/institutional/ techresearch/pdfs/Internet_Trends_041210.pdf • Internet World Stats: http://www.internetworldstats.com • Marcia Marcia http://marciamarcia.tumblr.com • Royal Pingdom: http://royal.pingdom.com/2012/01/17/internet-2011-in-numbers/ • McKinsey, Big Data: The Next Frontier For Innovation.... http://www.mckinsey.com/ mgi/publications/big_data/pdfs/MGI_big_data_full_report.pdf • Edition:http://edition.cnn.com/2012/01/19/tech/social-media/google-plus-users/ index.html • Venturebeat: http://venturebeat.com/2012/01/20/google-skews-google-plus-statistics/ • Phil.co: http://phill.co/social-media/social-media-statistics-dec-2011-video-infographic • ComScore: http://www.comscore.com/Products_Services/Product_Index/ Media_Metrix_Suite/Media_Metrix_Core_Reports • Go-Gulf.com (60 seconds) http://www.go-gulf.com/blog/60-seconds • Dilbert: www.dilbert.com/ • Pew Internet • IDC • Prescient Digital Other photos and images sourced from Google images and iStock Photos. @stephendale Saturday, 30 June 2012
  37. 37. “Life can only be understood backwards, but it must be lived forwards.” Soren Geer, Danish Philosopher Email: Steve.dale@collabor8now.com Twitter: @stephendale Profile: http://about.me/stephendale Unless  otherwise  noted,  this  work  is  licensed  under  a  Crea4ve  Commons   A8ribu4on-­‐NonCommercial-­‐ShareAlike  3.0  Unported  License. @stephendale Saturday, 30 June 2012
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A look at some of the current and emerging trends around social media, social networks and collaborative technology. We've transitioned from the industrial paradigms of the 20th century to a new age full of opportunities for shared knowledge and learning. But it's an increasingly complex world and we need to be able to adapt and change if we are to make the most of our opportunities.

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