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Future Ready The Rest of Us Leah Krevit Rice University Stephen Abram, MLS, Gale Cengage Learning Strategic Planning for Libraries Edmonton Public Library, June 10-11, 2010
Change  and  Challenges These slides will also be available at Stephen’s Lighthouse blog
20th Century Strategies Inventory and Collections Buildings Reading is Fundamental Cardholders Outreach Circulation Privacy
21st  Century Strategies Content Access Bricks and Clicks Tricks Communities Impact Reach Programs Social links
The hardest question? What will the future be like?
What Are Libraries Really For? ,[object Object]
Equity (digital divide, integrating population growth, generations, etc.)
Student Performance (up to 25 point increase)
Competitive Advantage (Canada, EC, India, China, etc.)
Non-partisan, non-commercial
Social Glue
Community
Learning
Interaction,[object Object]
ASK YOURSELF What is more important for value based funding? 6% annual increases in circulation? 100% increases in ILL? 500% increases in website hits? 1000% increases in database results? 50% increases in customer satisfaction?
Bricks, Clicks and Tricks
6 Tricks You Can Do Right Away Number One: What are your top reference questions?
6 Tricks You Can Do Right Away Number Two: Promote your staff – FB, Tweets, web pages, photos
6 Tricks You Can Do Right Away Number Three: Do a Signage Audit
6 Tricks You Can Do Right Away Number Four: Get Some Widgets (Hint: API)
6 Tricks You Can Do Right Away Number Five: Get Jiggy with GIS.
6 Tricks You Can Do Right Away Number Six: Go Beyond Statistics Google Analytics Foresee
http://www.flickr.com/photos/keeping-it-real/160822516/
What does your best borrowed report look like? Is your Community different? http://www.flickr.com/photos/blu_blue/262096844/in/pool-booksandportraits
What does your book and article or website recommendation blog/RSS feed look like? Who is your star recommender? http://www.flickr.com/photos/matthk/2054262239/
How do  your community content reviews do? Who is your best teen reviewer? http://www.flickr.com/photos/cjanebuy/340249608/in/pool-booksandportraits
How are your web based communities doing? How many dozen are there? http://www.flickr.com/photos/mthiesson/176153663/
Do your users like your video author interviews? Your YouTube DVD trailers? http://www.flickr.com/photos/lori_an/319433801/
Do you offer podcasts? Do you record every story time? Every lecture?
Are you making sense of your collections in a community context? ,[object Object]
ChiliFresh
LibraryThing for Libraries
SOPAC, VuFind, Endeca, etc.
 Delicious
 Digg
 YouTubehttp://www.flickr.com/photos/lori_an/319433802/in/photostream/
Can you circulate books from anywhere?  Like the parking lot, lecture hall, classroom, sidewalk sale, or nursing home? http://www.flickr.com/photos/library_mistress/525385533/
http://www.flickr.com/photos/library_mistress/525385511/
The thing about success, is that it’s not about things. Or 2.0 Technology
What We Never Knew Before ,[object Object]
59% are female.
29% are college students.
5% are professors and 6% are teachers.
On any given day, 35% of our users are there for the first time.
29% found our products via the library website.
59% found what they were looking for on their first search.
72% trusted the content more than what they found on Google.
But, 81% still use Google.,[object Object]
Are we going to a totally build it yourself world? Imagine IKEA merging with GM...
Yes, this is ancient wisdom: clients aren't buying your hammer, they are buying the deck of their dreams. Help them build it.
OK – What is happening that will change everything?
“The Internet has now progressed to its infancy”
Google Books Settlement
Google Editions:Bookstore
SEO: SearchEngineOptimizationSMO: Social Media Optimization
I my customers
TransmogrifyingContainers
Geo-IP
Broadband
The Cloud…printing…storage…storage
The Article Economy++Format Agnosticism
The Yahoo!/BingiPhone, FacebookMigration
Devices like iPads, Kobo, Kindles, eDGe, and Mobile
Supporting the 21st Century book experience?
Kobo, Amazon, Apple, iPDF, etc.   . . .
What about censorship?Freedom of expression?Freedom….In general
Mobile
The Experience
A Third Path
NextGen/NetGen Differences Increase in IQ Plus 15-20 Points Brain Changes
The Scary re-wiring of the Millennials and post-Millennials
NextGen/NetGen Differences Eye Movement Changes
Eye Movement Changes
NetGen Differences Developmental Changes Puberty and Understanding Puberty
NetGen Differences Differences between Boys & Girls
NetGen Differences Learning Styles Genomic 15 Years of Change in Canadian Curricula
NetGen Differences Standardized Testing Progress International Comparisons
NetGen Differences Crime Rates Down an average of 65%
NetGen Differences Massive Behavioural Changes 70% overlap with Boomers
NetGen Differences Library Differences: Forest of Reading TD Summer Reading School Libraries
OK – Now let’s ask ourselves what our users really, REALLY want.
Observe Your Users
Context is King, not Content.
Community
Conversations
Relationships
The  Social  Life  of  Information Community Networks
Life

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