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Oceans of Information:
and the drowning health disciplines end-user
Stephen Abram, MLS
MLGSCA / NCNMLG
La Jolla, Californi...
What’s your reason for being?
Librarian Magic
What are your magic tricks?
Think deeply about . . .
9
Your Operation’s
Scalability Your
Sustainability
The Depth of your
Relationships
How you Set Pr...
A Tale of Two Librarians . . .
Step’n Fetchit
Librarianship
Professional
Partner &
Colleague
It’s a Dickens of a challenge!
Risk Taking in Librarianship
Avoiding the triple diseases of:
1. Conflict avoidance
2. Passive resistance
3. Risk aversion
Are you locked into an old library mindset?
A Verb . . . an Experience, enlivened for an audience
A Noun . . . A foundation but not sufficient with professional animation
Smelly
Yellow
Liquid
Or
Sex
Appeal?
The Complex Value Proposition
Grocery Stores
Cookbooks, Chefs . . .
Cookbooks, Chefs . . .
Meals
The Library as Sandbox
Infographics
• The Rochester Study: Joanne Gard Marshall
• “Changes in the following specific aspects of care were reporte...
Personas
Medical Personas
• Doctors
• Surgeons
• Interns
• Residents
• Specializations
• Nurses
• Professors
• Allied Health Profes...
What do they care about?
• What keeps you awake at night? Personally…
Professionally…
• If you could change one thing - an...
Observe our users in situ.
Ethnography focuses on social, work, and psychological context and motivations.
Observe Your Users
OK – Now let’s ask ourselves what
our users really, REALLY want.
Self-Service Web Portal
Context is King,
Contact is Queen.
Not Content.
Do we truly understand
their goals?
Eye Movement Changes
Learning Styles
• Visual/Spatial (Picture Smart)
• Verbal/Linguistic (Word Smart)
• Musical/Rhythmic (Music Smart)
• Logic...
Diabetes Online
Yes, Stephen did just say Lizard Spit
What’s Your Experience Look Like?
What’s Your Experience Look Like?
What’s Your Experience Look Like?
Is it Frozen in Time?
What
does
your
survey
tell
you?
95% of docs with smartphones use
medical apps
Ch Ch Change…
• Mobile, Tablets, phones
• Apps, HTML5,
• Streaming
• 3D imaging
• 3D printing
• Digital health records
• E...
Danger Ahead
• Consumer versus Professional
• Current?
• SEO
• SMO
• Geo-tagging
• DRM, etc. …
• Walled Gardens
• Privacy,...
Prosthetics
http://gizmodo.com/5993147/how-3d-printing-gave-this-man-his-life-and-face-back
Bio-printing
http://on3dprinting.com/2012/07/06/infographic-go-on-print-a-liver-the-evolution-of-bio-3d-
printing/
Medical
Accept that change
is an attitude
Being More Open to Change
Tell Your Story:
Until lions learn to write their own story,
the story will always be from the perspective
of the hunter n...
Competencies
Competencies
Enjoy the Symposium
Stephen Abram, MLS, FSLA
Consultant, Dysart & Jones/Lighthouse Partners
Cel: 416-669-4855
stephen.abra...
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Oceans of information

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Oceans of information

  1. 1. Oceans of Information: and the drowning health disciplines end-user Stephen Abram, MLS MLGSCA / NCNMLG La Jolla, California July 25,2012
  2. 2. What’s your reason for being?
  3. 3. Librarian Magic What are your magic tricks?
  4. 4. Think deeply about . . . 9 Your Operation’s Scalability Your Sustainability The Depth of your Relationships How you Set Priorities: Daily and Future
  5. 5. A Tale of Two Librarians . . . Step’n Fetchit Librarianship Professional Partner & Colleague It’s a Dickens of a challenge!
  6. 6. Risk Taking in Librarianship Avoiding the triple diseases of: 1. Conflict avoidance 2. Passive resistance 3. Risk aversion
  7. 7. Are you locked into an old library mindset?
  8. 8. A Verb . . . an Experience, enlivened for an audience
  9. 9. A Noun . . . A foundation but not sufficient with professional animation
  10. 10. Smelly Yellow Liquid Or Sex Appeal? The Complex Value Proposition
  11. 11. Grocery Stores
  12. 12. Cookbooks, Chefs . . .
  13. 13. Cookbooks, Chefs . . .
  14. 14. Meals
  15. 15. The Library as Sandbox
  16. 16. Infographics • The Rochester Study: Joanne Gard Marshall • “Changes in the following specific aspects of care were reported by the physicians: diagnosis (29%), choice of tests (51%), choice of drugs (45%), reduced length of hospital stay (19%), and advice given to the patient (72%). Physicians also said that the information provided by the library contributed to their ability to avoid the following: hospital admission (12%), patient mortality (19%), hospital-acquired infection (8%), surgery (21%), and additional tests or procedures (49%).” • “The physicians rated the information provided by the library more highly than that provided by other information sources such as diagnostic imaging, lab tests, and discussions with colleagues.” • “a significant impact on clinical decision making”
  17. 17. Personas
  18. 18. Medical Personas • Doctors • Surgeons • Interns • Residents • Specializations • Nurses • Professors • Allied Health Professions
  19. 19. What do they care about? • What keeps you awake at night? Personally… Professionally… • If you could change one thing - and one thing only at work – what would that be? • What are you passionate about in medicine? Has it changed over the years?
  20. 20. Observe our users in situ.
  21. 21. Ethnography focuses on social, work, and psychological context and motivations.
  22. 22. Observe Your Users
  23. 23. OK – Now let’s ask ourselves what our users really, REALLY want.
  24. 24. Self-Service Web Portal
  25. 25. Context is King, Contact is Queen. Not Content.
  26. 26. Do we truly understand their goals?
  27. 27. Eye Movement Changes
  28. 28. Learning Styles • Visual/Spatial (Picture Smart) • Verbal/Linguistic (Word Smart) • Musical/Rhythmic (Music Smart) • Logical/Mathematical (Number Smart) • Bodily/Kinesthetic (Body Smart) • Interpersonal (People Smart) • Intrapersonal (Self Smart) – Piaget, Bloom, Gardner, etc. Librarians Librarians Medicine Medicine
  29. 29. Diabetes Online Yes, Stephen did just say Lizard Spit
  30. 30. What’s Your Experience Look Like?
  31. 31. What’s Your Experience Look Like?
  32. 32. What’s Your Experience Look Like?
  33. 33. Is it Frozen in Time?
  34. 34. What does your survey tell you?
  35. 35. 95% of docs with smartphones use medical apps
  36. 36. Ch Ch Change… • Mobile, Tablets, phones • Apps, HTML5, • Streaming • 3D imaging • 3D printing • Digital health records • E-Learning • Cloud (SaaS, IaaS, PaaS) • Devices • Fluid e-Books • Enhanced content • NextGen Search (semantic, sentiment, i mage, voice, …)
  37. 37. Danger Ahead • Consumer versus Professional • Current? • SEO • SMO • Geo-tagging • DRM, etc. … • Walled Gardens • Privacy, confidentiality, etc. • Quality / Price conundrum
  38. 38. Prosthetics http://gizmodo.com/5993147/how-3d-printing-gave-this-man-his-life-and-face-back
  39. 39. Bio-printing http://on3dprinting.com/2012/07/06/infographic-go-on-print-a-liver-the-evolution-of-bio-3d- printing/
  40. 40. Medical
  41. 41. Accept that change is an attitude
  42. 42. Being More Open to Change
  43. 43. Tell Your Story: Until lions learn to write their own story, the story will always be from the perspective of the hunter not the hunted.
  44. 44. Competencies
  45. 45. Competencies
  46. 46. Enjoy the Symposium Stephen Abram, MLS, FSLA Consultant, Dysart & Jones/Lighthouse Partners Cel: 416-669-4855 stephen.abram@gmail.com Stephen’s Lighthouse Blog http://stephenslighthouse.com Facebook, Pinterest, Tumblr: Stephen Abram LinkedIn: Stephen Abram Twitter: @sabram SlideShare: StephenAbram1 Skype: stephenkabram

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