view2surf technology allows to offer free/sponsored Internet in exchange of displaying ads

1. View2surf™ by Moben
Monetizing Mobile

2. Why we are here ?
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Revenues

3. Cutting Edge Innovation
View2surf™ generates completely new ad-space
which totally belongs to the operator
Mobile operator becomes the publisher of
advertisements placed on dynamically
generated support web pages
Mobile operator gets new revenue stream
from sales of view2surf ad-space
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4. 4
Browsing
view2surf™ In-Browsing Advertisement
ISPs become the publisher of advertisements placed on
data traffic and visible on dynamically generated
support web pages
view2surf™ technology

5. 5
view2surf™ Over-Any-App Advertisement
ISPs become the publisher of advertisements placed on
data traffic and visible on dynamically generated
on-top any application ad splashes
view2surf™ technology
example : FB example : YT

6. Ads in context to browsed content
Link : http://cnn.com/promo-tablet-sale.html
advertisement tag : tablet
click click
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NOW

7. Ad Reception Difference
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For ALL
(online ads on web sites)
For ME
(like SMS/MMS)

8. Unique Technology view2surf
Mobile Full Screen Advertisement
Features:
• New income stream generator
• Ad-space belongs to the operator
• Ad-space generated ‘on the way’ to any destination
• Full screen ads views in standard browser
• Virtually unlimited ads space (ads space generated dynamically)
• Precise ads viewers selection (demographic and location)
• No handset application needed
• Ads in context to actual browsed content
• ‘Specially for me’ - user reception
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9. Accepted by subscribers
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* Results of tests - adoption of view2surf™ technology - conducted by German MNO

10. Click Through Rate
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* Results of tests - adoption of view2surf™ technology - conducted by German MNO

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Production results scale to 1000 subs
220.000 ad pages / 1.000 subs / 1 month
avg. data usage 600MB per 1 subscriber

12. Mobile Ads Sources
Integrated Ad Server
• full features ads server
• Web UI management tool
• Self Service campaign placement support
Ready to interface
• Interface with InMobi, Google AdSense and other
• Unlimited ads suppliers
• Immediate monetization
Local strategic partner
• Ready to interface
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13. View2surf business opportunities:
• Dedicated communication/advertising channel:
▫ Data package enriched with ad-space
▫ opt-in channel for brands offers
• Data SIM cards as :
▫ loyalty program cards for retailers, banks, insurance companies etc.
▫ direct marketing channel for brands, retailers, service providers
• Ad-supported services
▫ Ad-funded tariffs
▫ Free data packages
▫ Monetizing of throttled data transfer
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14. Technology Implementation
• Dedicated APN
▫ Similar to BlackBerry, ad sponsored data available on additional
APN
▫ Opt-in model
• Main APN
▫ Soft exposure (1-2 ads daily) of all subscribers to advertisement
content
• Main APN with supportive tunneling application
▫ Tunneling subscriber’s traffic through operator’s network
▫ Zero-Rating specific IP/url
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15. thank you for your attention
contact@mobeninternational.com
www.view2surf.com
www.mobeninternational.com
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