SlideShare a Scribd company logo
1 of 14
Airomo Confidential
Optimizing App Distribution
Airomo
Airomo Confidential
We serve contextual native ads and
engagement content.
Airomo Introduction
Airomo Confidential
Use Cases
Contextual Content Delivery
News Reader Mobile App
Airomo Confidential
• The content is analyzed in real time to deliver apps
related to the story
• The apps are displayed in native UI format.
• New incremental Monetization Stream
• Improved Engagement or Value add
Airomo Confidential
Contextual Ad Delivery
Mobile Web
• Web page content analyzed in real time to display
contextually relevant app-install ads
• Better Monetization solution for mobile traffic
Airomo Confidential
App Search as a Service
Any Mobile App
• Interactive app search
• Customizable to any specific genre or vertical
• New incremental Monetization Stream
• Improved Engagement or Value add
Airomo Confidential
Contextual App Search
Browser Extensions
Apps relevant to the current web page fetched on-demand
Incremental monetization with a value added feature
Airomo Confidential
Native Ad Delivery
Messenger App
• Dynamic user generated content is analyzed in real
time to recommend the most relevant apps
• The apps are displayed in native UI format.
• New incremental Monetization Stream
• Improved Engagement or Value add
Airomo Confidential
Benefits
Airomo Differentiation
Airomo Confidential
Mobile Ad Networks Airomo
User Experience Fixed ad formats, interferes
with user experience and
cause banner blindness.
Native. Full control to publishers to
manage the UI/UX. Infinite
integration and display options.
Engagement Random ads hampers UX
and do not add value to the
publishing apps
Contextual content adds improves
relevance, engagement, UX and
value
Monetization Poor conversion (< 1% CTR) 3x or more conversion
Publisher Benefits
• Premium Monetization option
– Contextually relevant ads
– Engaging and relevant content
– 3x or more conversion than any mobile ad network
• Full UI/UX control to the publishers
– Native Ads
– Interactive ad formats
• Solutions for both mobile apps and mobile web
Airomo Confidential
• Contextual App Discovery
– App Discovery matching user’s lifestyle
– Engaging user experience
• Consistent and better User Experience
– No intrusive Ad Banners
– Interactive interface to recursively search the
most relevant content
End User Benefits
Airomo Confidential
• REST API
• iOS SDK + Example Apps
• Android SDK + Example Apps
• Javascript SDK + Example App
• Web Widgets
• Mobile optimized Display ads for the web
• Web based publisher analytics panel
Publisher Tools
Airomo Confidential
The End
Airomo Confidential
http://developer.airomo.com

More Related Content

What's hot

2 iab monetize-mobile 2
2   iab monetize-mobile 2 2   iab monetize-mobile 2
2 iab monetize-mobile 2 iablta
 
Knowing When to Build Versus Buy a Mobile Backend
Knowing When to Build Versus Buy a Mobile BackendKnowing When to Build Versus Buy a Mobile Backend
Knowing When to Build Versus Buy a Mobile BackendInMobi
 
Vizury WebConvert
Vizury WebConvertVizury WebConvert
Vizury WebConvertArtur Mazin
 
Mobile Marketing goes Mainstream - Duncan fisher
Mobile Marketing goes Mainstream - Duncan fisherMobile Marketing goes Mainstream - Duncan fisher
Mobile Marketing goes Mainstream - Duncan fishersascon
 
Monetizing Your Mobile Traffic
Monetizing Your Mobile TrafficMonetizing Your Mobile Traffic
Monetizing Your Mobile TrafficMatomy
 
A guide to getting your app reviewed
A guide to getting your app reviewedA guide to getting your app reviewed
A guide to getting your app reviewedSoko Media
 
Finding the Balance: Managing the Monetization and UA Cycle | Casual Connect ...
Finding the Balance: Managing the Monetization and UA Cycle | Casual Connect ...Finding the Balance: Managing the Monetization and UA Cycle | Casual Connect ...
Finding the Balance: Managing the Monetization and UA Cycle | Casual Connect ...ironSource
 
13 Mobile Ad formats for a successful mobile strategy in 2013
13 Mobile Ad formats for a successful  mobile strategy in 201313 Mobile Ad formats for a successful  mobile strategy in 2013
13 Mobile Ad formats for a successful mobile strategy in 2013Thomas Bensoussan
 
Mobile ads experience sharing
Mobile ads experience sharingMobile ads experience sharing
Mobile ads experience sharingTraceMobi Vietnam
 

What's hot (19)

Mobile industryapps
Mobile industryappsMobile industryapps
Mobile industryapps
 
Appsvswebsites2
Appsvswebsites2Appsvswebsites2
Appsvswebsites2
 
Salons
SalonsSalons
Salons
 
2 iab monetize-mobile 2
2   iab monetize-mobile 2 2   iab monetize-mobile 2
2 iab monetize-mobile 2
 
Knowing When to Build Versus Buy a Mobile Backend
Knowing When to Build Versus Buy a Mobile BackendKnowing When to Build Versus Buy a Mobile Backend
Knowing When to Build Versus Buy a Mobile Backend
 
OEP-TE145
OEP-TE145OEP-TE145
OEP-TE145
 
Vizury WebConvert
Vizury WebConvertVizury WebConvert
Vizury WebConvert
 
Mobile Marketing goes Mainstream - Duncan fisher
Mobile Marketing goes Mainstream - Duncan fisherMobile Marketing goes Mainstream - Duncan fisher
Mobile Marketing goes Mainstream - Duncan fisher
 
Monetizing Your Mobile Traffic
Monetizing Your Mobile TrafficMonetizing Your Mobile Traffic
Monetizing Your Mobile Traffic
 
OEP
OEPOEP
OEP
 
King app
King appKing app
King app
 
Mike Hines, Amazon
Mike Hines, AmazonMike Hines, Amazon
Mike Hines, Amazon
 
App promotion
App promotionApp promotion
App promotion
 
A guide to getting your app reviewed
A guide to getting your app reviewedA guide to getting your app reviewed
A guide to getting your app reviewed
 
Finding the Balance: Managing the Monetization and UA Cycle | Casual Connect ...
Finding the Balance: Managing the Monetization and UA Cycle | Casual Connect ...Finding the Balance: Managing the Monetization and UA Cycle | Casual Connect ...
Finding the Balance: Managing the Monetization and UA Cycle | Casual Connect ...
 
13 Mobile Ad formats for a successful mobile strategy in 2013
13 Mobile Ad formats for a successful  mobile strategy in 201313 Mobile Ad formats for a successful  mobile strategy in 2013
13 Mobile Ad formats for a successful mobile strategy in 2013
 
Richard Downey, The Specialist Works
Richard Downey, The Specialist WorksRichard Downey, The Specialist Works
Richard Downey, The Specialist Works
 
Mobile Analytics 101
Mobile Analytics 101Mobile Analytics 101
Mobile Analytics 101
 
Mobile ads experience sharing
Mobile ads experience sharingMobile ads experience sharing
Mobile ads experience sharing
 

Viewers also liked

Gamified Tv Ads with Augmented Reality
Gamified Tv Ads with Augmented RealityGamified Tv Ads with Augmented Reality
Gamified Tv Ads with Augmented RealitySatyajit Roy
 
Yahoo-Studie zu Native Advertising "Native experience - ad content in context"
Yahoo-Studie zu Native Advertising "Native experience - ad content in context"Yahoo-Studie zu Native Advertising "Native experience - ad content in context"
Yahoo-Studie zu Native Advertising "Native experience - ad content in context"Yahoo Deutschland
 
Native Advertising: Wie Werbung in Sozialen Netzwerken tickt. Von Gnocchi Gmb...
Native Advertising: Wie Werbung in Sozialen Netzwerken tickt. Von Gnocchi Gmb...Native Advertising: Wie Werbung in Sozialen Netzwerken tickt. Von Gnocchi Gmb...
Native Advertising: Wie Werbung in Sozialen Netzwerken tickt. Von Gnocchi Gmb...Gnocchi / Digital Marketing
 

Viewers also liked (6)

Gamified Tv Ads with Augmented Reality
Gamified Tv Ads with Augmented RealityGamified Tv Ads with Augmented Reality
Gamified Tv Ads with Augmented Reality
 
Yahoo-Studie zu Native Advertising "Native experience - ad content in context"
Yahoo-Studie zu Native Advertising "Native experience - ad content in context"Yahoo-Studie zu Native Advertising "Native experience - ad content in context"
Yahoo-Studie zu Native Advertising "Native experience - ad content in context"
 
Referat Facebook Advertising
Referat Facebook AdvertisingReferat Facebook Advertising
Referat Facebook Advertising
 
NEUROTION: Native Advertising
NEUROTION: Native AdvertisingNEUROTION: Native Advertising
NEUROTION: Native Advertising
 
FORAG - Werbewirkung - HIMYU
FORAG - Werbewirkung - HIMYUFORAG - Werbewirkung - HIMYU
FORAG - Werbewirkung - HIMYU
 
Native Advertising: Wie Werbung in Sozialen Netzwerken tickt. Von Gnocchi Gmb...
Native Advertising: Wie Werbung in Sozialen Netzwerken tickt. Von Gnocchi Gmb...Native Advertising: Wie Werbung in Sozialen Netzwerken tickt. Von Gnocchi Gmb...
Native Advertising: Wie Werbung in Sozialen Netzwerken tickt. Von Gnocchi Gmb...
 

Similar to Building Engaging mobile apps with Native Ads

Mobile App Marketing 101
Mobile App Marketing 101Mobile App Marketing 101
Mobile App Marketing 101Digital Vidya
 
Adiquity Premium Offering
Adiquity Premium OfferingAdiquity Premium Offering
Adiquity Premium Offeringanjankr
 
Minimob Mobile Ad Network - Mini Profile
Minimob Mobile Ad Network - Mini Profile Minimob Mobile Ad Network - Mini Profile
Minimob Mobile Ad Network - Mini Profile Giannis Kintzios
 
Minimob_PerformanceAdvertising070415
Minimob_PerformanceAdvertising070415Minimob_PerformanceAdvertising070415
Minimob_PerformanceAdvertising070415Kornilios Grapsas
 
Ad mediation - How Ad mediation work and the benefit of the Ad mediation.
Ad mediation - How Ad mediation work and the benefit of the Ad mediation.Ad mediation - How Ad mediation work and the benefit of the Ad mediation.
Ad mediation - How Ad mediation work and the benefit of the Ad mediation.Hamza Rehman
 
Opera Mediaworks — Mobile Marketing & Advertising Services — 2014 presentation
Opera Mediaworks — Mobile Marketing & Advertising Services — 2014 presentationOpera Mediaworks — Mobile Marketing & Advertising Services — 2014 presentation
Opera Mediaworks — Mobile Marketing & Advertising Services — 2014 presentationOpera Mobile Store
 
Flumotion 360 WebTV: Maximum Content Monetization
Flumotion 360 WebTV: Maximum Content MonetizationFlumotion 360 WebTV: Maximum Content Monetization
Flumotion 360 WebTV: Maximum Content MonetizationFlumotion
 
Mobile Marketing Kit
Mobile Marketing KitMobile Marketing Kit
Mobile Marketing KitSarmady
 
How an On-demand Private Jet Charter Company Developed a Mobile App to Improv...
How an On-demand Private Jet Charter Company Developed a Mobile App to Improv...How an On-demand Private Jet Charter Company Developed a Mobile App to Improv...
How an On-demand Private Jet Charter Company Developed a Mobile App to Improv...Jonathan Levey
 
Efficient mechanisms for mobile ads
Efficient mechanisms for mobile adsEfficient mechanisms for mobile ads
Efficient mechanisms for mobile adsSandip Jalan
 
Discussion on affiliate marketing affiliate perspective
Discussion on affiliate marketing affiliate perspectiveDiscussion on affiliate marketing affiliate perspective
Discussion on affiliate marketing affiliate perspectiveVeeraj Vashishtha
 
Vrm overview deck_website
Vrm overview deck_websiteVrm overview deck_website
Vrm overview deck_websitevizury
 
WebMobi Mobile Solutions for eCommerce
WebMobi Mobile Solutions for eCommerce WebMobi Mobile Solutions for eCommerce
WebMobi Mobile Solutions for eCommerce WebMobi_Team
 
Google Adsense - Malaysia
Google Adsense - MalaysiaGoogle Adsense - Malaysia
Google Adsense - MalaysiaIzati Ngaliman
 

Similar to Building Engaging mobile apps with Native Ads (20)

Mobile App Marketing 101
Mobile App Marketing 101Mobile App Marketing 101
Mobile App Marketing 101
 
Adiquity Premium Offering
Adiquity Premium OfferingAdiquity Premium Offering
Adiquity Premium Offering
 
MONETIZE YOUR APP
MONETIZE YOUR APPMONETIZE YOUR APP
MONETIZE YOUR APP
 
Minimob Mobile Ad Network - Mini Profile
Minimob Mobile Ad Network - Mini Profile Minimob Mobile Ad Network - Mini Profile
Minimob Mobile Ad Network - Mini Profile
 
Minimob_PerformanceAdvertising070415
Minimob_PerformanceAdvertising070415Minimob_PerformanceAdvertising070415
Minimob_PerformanceAdvertising070415
 
Ad mediation - How Ad mediation work and the benefit of the Ad mediation.
Ad mediation - How Ad mediation work and the benefit of the Ad mediation.Ad mediation - How Ad mediation work and the benefit of the Ad mediation.
Ad mediation - How Ad mediation work and the benefit of the Ad mediation.
 
Opera Mediaworks — Mobile Marketing & Advertising Services — 2014 presentation
Opera Mediaworks — Mobile Marketing & Advertising Services — 2014 presentationOpera Mediaworks — Mobile Marketing & Advertising Services — 2014 presentation
Opera Mediaworks — Mobile Marketing & Advertising Services — 2014 presentation
 
SpotXchange
SpotXchange SpotXchange
SpotXchange
 
Flumotion 360 WebTV: Maximum Content Monetization
Flumotion 360 WebTV: Maximum Content MonetizationFlumotion 360 WebTV: Maximum Content Monetization
Flumotion 360 WebTV: Maximum Content Monetization
 
Advertising Quality Science
Advertising Quality ScienceAdvertising Quality Science
Advertising Quality Science
 
Mobile Marketing Kit
Mobile Marketing KitMobile Marketing Kit
Mobile Marketing Kit
 
How an On-demand Private Jet Charter Company Developed a Mobile App to Improv...
How an On-demand Private Jet Charter Company Developed a Mobile App to Improv...How an On-demand Private Jet Charter Company Developed a Mobile App to Improv...
How an On-demand Private Jet Charter Company Developed a Mobile App to Improv...
 
Advertsing Monetization Strategy
Advertsing Monetization StrategyAdvertsing Monetization Strategy
Advertsing Monetization Strategy
 
Efficient mechanisms for mobile ads
Efficient mechanisms for mobile adsEfficient mechanisms for mobile ads
Efficient mechanisms for mobile ads
 
Discussion on affiliate marketing affiliate perspective
Discussion on affiliate marketing affiliate perspectiveDiscussion on affiliate marketing affiliate perspective
Discussion on affiliate marketing affiliate perspective
 
Vrm overview deck_website
Vrm overview deck_websiteVrm overview deck_website
Vrm overview deck_website
 
Media kit
Media kitMedia kit
Media kit
 
new_media_kit
new_media_kitnew_media_kit
new_media_kit
 
WebMobi Mobile Solutions for eCommerce
WebMobi Mobile Solutions for eCommerce WebMobi Mobile Solutions for eCommerce
WebMobi Mobile Solutions for eCommerce
 
Google Adsense - Malaysia
Google Adsense - MalaysiaGoogle Adsense - Malaysia
Google Adsense - Malaysia
 

Recently uploaded

CALL ON ➥8923113531 🔝Call Girls Gomti Nagar Lucknow best Night Fun service
CALL ON ➥8923113531 🔝Call Girls Gomti Nagar Lucknow best Night Fun serviceCALL ON ➥8923113531 🔝Call Girls Gomti Nagar Lucknow best Night Fun service
CALL ON ➥8923113531 🔝Call Girls Gomti Nagar Lucknow best Night Fun serviceanilsa9823
 
哪里有卖的《俄亥俄大学学历证书+俄亥俄大学文凭证书+俄亥俄大学学位证书》Q微信741003700《俄亥俄大学学位证书复制》办理俄亥俄大学毕业证成绩单|购买...
哪里有卖的《俄亥俄大学学历证书+俄亥俄大学文凭证书+俄亥俄大学学位证书》Q微信741003700《俄亥俄大学学位证书复制》办理俄亥俄大学毕业证成绩单|购买...哪里有卖的《俄亥俄大学学历证书+俄亥俄大学文凭证书+俄亥俄大学学位证书》Q微信741003700《俄亥俄大学学位证书复制》办理俄亥俄大学毕业证成绩单|购买...
哪里有卖的《俄亥俄大学学历证书+俄亥俄大学文凭证书+俄亥俄大学学位证书》Q微信741003700《俄亥俄大学学位证书复制》办理俄亥俄大学毕业证成绩单|购买...wyqazy
 
Model Call Girl in Shalimar Bagh Delhi reach out to us at 🔝8264348440🔝
Model Call Girl in Shalimar Bagh Delhi reach out to us at 🔝8264348440🔝Model Call Girl in Shalimar Bagh Delhi reach out to us at 🔝8264348440🔝
Model Call Girl in Shalimar Bagh Delhi reach out to us at 🔝8264348440🔝soniya singh
 
9892124323 | Book Call Girls in Juhu and escort services 24x7
9892124323 | Book Call Girls in Juhu and escort services 24x79892124323 | Book Call Girls in Juhu and escort services 24x7
9892124323 | Book Call Girls in Juhu and escort services 24x7Pooja Nehwal
 
Call US Pooja 9892124323 ✓Call Girls In Mira Road ( Mumbai ) secure service,
Call US Pooja 9892124323 ✓Call Girls In Mira Road ( Mumbai ) secure service,Call US Pooja 9892124323 ✓Call Girls In Mira Road ( Mumbai ) secure service,
Call US Pooja 9892124323 ✓Call Girls In Mira Road ( Mumbai ) secure service,Pooja Nehwal
 
CALL ON ➥8923113531 🔝Call Girls Saharaganj Lucknow best sexual service
CALL ON ➥8923113531 🔝Call Girls Saharaganj Lucknow best sexual serviceCALL ON ➥8923113531 🔝Call Girls Saharaganj Lucknow best sexual service
CALL ON ➥8923113531 🔝Call Girls Saharaganj Lucknow best sexual serviceanilsa9823
 
Chandigarh Call Girls Service ❤️🍑 9115573837 👄🫦Independent Escort Service Cha...
Chandigarh Call Girls Service ❤️🍑 9115573837 👄🫦Independent Escort Service Cha...Chandigarh Call Girls Service ❤️🍑 9115573837 👄🫦Independent Escort Service Cha...
Chandigarh Call Girls Service ❤️🍑 9115573837 👄🫦Independent Escort Service Cha...Niamh verma
 

Recently uploaded (7)

CALL ON ➥8923113531 🔝Call Girls Gomti Nagar Lucknow best Night Fun service
CALL ON ➥8923113531 🔝Call Girls Gomti Nagar Lucknow best Night Fun serviceCALL ON ➥8923113531 🔝Call Girls Gomti Nagar Lucknow best Night Fun service
CALL ON ➥8923113531 🔝Call Girls Gomti Nagar Lucknow best Night Fun service
 
哪里有卖的《俄亥俄大学学历证书+俄亥俄大学文凭证书+俄亥俄大学学位证书》Q微信741003700《俄亥俄大学学位证书复制》办理俄亥俄大学毕业证成绩单|购买...
哪里有卖的《俄亥俄大学学历证书+俄亥俄大学文凭证书+俄亥俄大学学位证书》Q微信741003700《俄亥俄大学学位证书复制》办理俄亥俄大学毕业证成绩单|购买...哪里有卖的《俄亥俄大学学历证书+俄亥俄大学文凭证书+俄亥俄大学学位证书》Q微信741003700《俄亥俄大学学位证书复制》办理俄亥俄大学毕业证成绩单|购买...
哪里有卖的《俄亥俄大学学历证书+俄亥俄大学文凭证书+俄亥俄大学学位证书》Q微信741003700《俄亥俄大学学位证书复制》办理俄亥俄大学毕业证成绩单|购买...
 
Model Call Girl in Shalimar Bagh Delhi reach out to us at 🔝8264348440🔝
Model Call Girl in Shalimar Bagh Delhi reach out to us at 🔝8264348440🔝Model Call Girl in Shalimar Bagh Delhi reach out to us at 🔝8264348440🔝
Model Call Girl in Shalimar Bagh Delhi reach out to us at 🔝8264348440🔝
 
9892124323 | Book Call Girls in Juhu and escort services 24x7
9892124323 | Book Call Girls in Juhu and escort services 24x79892124323 | Book Call Girls in Juhu and escort services 24x7
9892124323 | Book Call Girls in Juhu and escort services 24x7
 
Call US Pooja 9892124323 ✓Call Girls In Mira Road ( Mumbai ) secure service,
Call US Pooja 9892124323 ✓Call Girls In Mira Road ( Mumbai ) secure service,Call US Pooja 9892124323 ✓Call Girls In Mira Road ( Mumbai ) secure service,
Call US Pooja 9892124323 ✓Call Girls In Mira Road ( Mumbai ) secure service,
 
CALL ON ➥8923113531 🔝Call Girls Saharaganj Lucknow best sexual service
CALL ON ➥8923113531 🔝Call Girls Saharaganj Lucknow best sexual serviceCALL ON ➥8923113531 🔝Call Girls Saharaganj Lucknow best sexual service
CALL ON ➥8923113531 🔝Call Girls Saharaganj Lucknow best sexual service
 
Chandigarh Call Girls Service ❤️🍑 9115573837 👄🫦Independent Escort Service Cha...
Chandigarh Call Girls Service ❤️🍑 9115573837 👄🫦Independent Escort Service Cha...Chandigarh Call Girls Service ❤️🍑 9115573837 👄🫦Independent Escort Service Cha...
Chandigarh Call Girls Service ❤️🍑 9115573837 👄🫦Independent Escort Service Cha...
 

Building Engaging mobile apps with Native Ads

  • 2. Airomo Airomo Confidential We serve contextual native ads and engagement content. Airomo Introduction
  • 4. Contextual Content Delivery News Reader Mobile App Airomo Confidential • The content is analyzed in real time to deliver apps related to the story • The apps are displayed in native UI format. • New incremental Monetization Stream • Improved Engagement or Value add
  • 5. Airomo Confidential Contextual Ad Delivery Mobile Web • Web page content analyzed in real time to display contextually relevant app-install ads • Better Monetization solution for mobile traffic
  • 6. Airomo Confidential App Search as a Service Any Mobile App • Interactive app search • Customizable to any specific genre or vertical • New incremental Monetization Stream • Improved Engagement or Value add
  • 7. Airomo Confidential Contextual App Search Browser Extensions Apps relevant to the current web page fetched on-demand Incremental monetization with a value added feature
  • 8. Airomo Confidential Native Ad Delivery Messenger App • Dynamic user generated content is analyzed in real time to recommend the most relevant apps • The apps are displayed in native UI format. • New incremental Monetization Stream • Improved Engagement or Value add
  • 10. Airomo Differentiation Airomo Confidential Mobile Ad Networks Airomo User Experience Fixed ad formats, interferes with user experience and cause banner blindness. Native. Full control to publishers to manage the UI/UX. Infinite integration and display options. Engagement Random ads hampers UX and do not add value to the publishing apps Contextual content adds improves relevance, engagement, UX and value Monetization Poor conversion (< 1% CTR) 3x or more conversion
  • 11. Publisher Benefits • Premium Monetization option – Contextually relevant ads – Engaging and relevant content – 3x or more conversion than any mobile ad network • Full UI/UX control to the publishers – Native Ads – Interactive ad formats • Solutions for both mobile apps and mobile web Airomo Confidential
  • 12. • Contextual App Discovery – App Discovery matching user’s lifestyle – Engaging user experience • Consistent and better User Experience – No intrusive Ad Banners – Interactive interface to recursively search the most relevant content End User Benefits Airomo Confidential
  • 13. • REST API • iOS SDK + Example Apps • Android SDK + Example Apps • Javascript SDK + Example App • Web Widgets • Mobile optimized Display ads for the web • Web based publisher analytics panel Publisher Tools Airomo Confidential

Editor's Notes

  1. We are not a pure-play ad network. We offer engaging services and contextual ads that convert better.