Stage gate process

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Stage gate process

  1. 1. Stage – Gate™ process Characterization and critical acclaim Iva Ivanova Georgi Kardzhilov Aneliya Aleksandrova Fachhochschule Ludwigshafen am Rhein
  2. 2. Stage – Gate™ model by R. Cooper
  3. 3. Characterization <ul><li>How can we provoke a discovery? </li></ul><ul><li>Observe external environment </li></ul><ul><li>Observe internal environment </li></ul>
  4. 4. Good example of a BAD idea
  5. 5. Good example of a BAD idea
  6. 6. Results form the discovery stage: <ul><li>Main purpose is to identify: </li></ul><ul><li>Unmet needs </li></ul><ul><li>Profit areas </li></ul><ul><li>Gaps </li></ul><ul><li>With this opportunities shape: </li></ul><ul><li>Major initiatives </li></ul><ul><li>Research projects </li></ul><ul><li>Customer solutions </li></ul><ul><li>New line extensions </li></ul>
  7. 7. Idea screening Define your winning criteria
  8. 8. Investigation to evaluate the commercial prospect of your idea Scoping
  9. 9. Building the business case and plan Product definition and analysis
  10. 10. Product definition and analysis
  11. 11. Building the Business Case <ul><li>Primary components </li></ul><ul><li>Building the project plan </li></ul>
  12. 12. Product development <ul><li>Aspects </li></ul><ul><li>Sourcing, Building, Testing </li></ul><ul><li>Specially-managed plan </li></ul><ul><li>Timeline development from the team members </li></ul><ul><li>Frequent reviews of activities </li></ul><ul><li>Project management tools and software </li></ul>
  13. 13. Testing&Validation <ul><li>Near Testing - alpha testing </li></ul><ul><li>Field Testing - beta testing </li></ul><ul><li>Market Testing </li></ul>
  14. 14. Testing&Validation <ul><li>Near Testing - alpha testing </li></ul><ul><li>Field Testing - beta testing </li></ul><ul><li>Market Testing </li></ul>
  15. 15. Launch <ul><li>Full commercialization of the product </li></ul><ul><li>Full production </li></ul><ul><li>Marketing&Selling </li></ul>
  16. 16. Post Launch activities <ul><li>Monitoring </li></ul><ul><li>Adjustment </li></ul>
  17. 17. The negative view of the Stage – Gate™ Process <ul><li>Slow/high overhead </li></ul><ul><li>“ Form” </li></ul><ul><li>Kill innovation </li></ul>
  18. 18. Goals of Stage – Gate™ process <ul><li>Goal 1: Quality of Execution </li></ul><ul><li>Goal 2: Sharper Focus, Better Project Prioritization </li></ul>Many Small Projects In Few High-Impact Products Out
  19. 19. <ul><li>Goal 3: A Strong Market Orientation </li></ul><ul><li>Goal 4: Better Upfront Homework </li></ul>
  20. 20. <ul><li>Goal 5: Cross-Functional Team Approach </li></ul><ul><li>Goal 6: Product with Unique Benefits </li></ul><ul><li>Goal 7: A Fast-Paced and </li></ul><ul><li>Flexible Process </li></ul>
  21. 21. Benefits of Stage - Gate™ <ul><li>puts discipline in chaotic series of events </li></ul><ul><li>increases the ratio of successful products </li></ul><ul><li>shortens the time from idea to profit </li></ul><ul><li>ensures a complete project </li></ul><ul><li>enhances teamwork </li></ul>
  22. 22. Stage – Gate™ users
  23. 23. Thank you for your attention!

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