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Stage gate process
The document summarizes the Stage-Gate process, which is a method used to manage new product development and innovation projects. It describes the main stages of the process including discovery, screening, scoping, development, testing and validation, launch, and post-launch activities. It also lists some of the goals and benefits of using the Stage-Gate process such as improving quality, focus, market orientation, and cross-functional teamwork.
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Introduces the Stage-Gate™ process and its origin from R. Cooper, emphasizing its key role in product development.
Focuses on provoking discoveries through environmental observation, identifying unmet needs and shaping initiatives and projects.
Covers idea screening with winning criteria, evaluating commercial prospects through scoping, and building business cases.
Discusses product definition, analysis, and the aspects of product development including sourcing and project management.
Outlines the phases of testing including alpha and beta testing, as well as market testing to validate product readiness.
Describes the full commercialization process of a product, including marketing and adjustments post-launch.
Highlights concerns over the Stage-Gate™ process being slow and overhead, potentially stifling innovation.
Lists goals aimed at improving execution, project prioritization, market orientation, and fostering a cross-functional team approach.
Explains the benefits of the Stage-Gate™ framework in enhancing product success rates and team collaboration.
Concludes the presentation by thanking the audience and underscoring the importance of the Stage-Gate™ process.
Stage gate process
- 1. Stage – Gate™process Characterization and critical acclaim Iva Ivanova Georgi Kardzhilov Aneliya Aleksandrova Fachhochschule Ludwigshafen am Rhein
- 2. Stage – Gate™model by R. Cooper
- 3. Characterization How canwe provoke a discovery? Observe external environment Observe internal environment
- 4. Good example ofa BAD idea
- 5. Good example ofa BAD idea
- 6. Results form thediscovery stage: Main purpose is to identify: Unmet needs Profit areas Gaps With this opportunities shape: Major initiatives Research projects Customer solutions New line extensions
- 7. Idea screening Define your winning criteria
- 8. Investigation to evaluatethe commercial prospect of your idea Scoping
- 9. Building the businesscase and plan Product definition and analysis
- 10. Product definition andanalysis
- 11. Building the BusinessCase Primary components Building the project plan
- 12. Product development AspectsSourcing, Building, Testing Specially-managed plan Timeline development from the team members Frequent reviews of activities Project management tools and software
- 13. Testing&Validation Near Testing- alpha testing Field Testing - beta testing Market Testing
- 14. Testing&Validation Near Testing- alpha testing Field Testing - beta testing Market Testing
- 15. Launch Full commercializationof the product Full production Marketing&Selling
- 16. Post Launch activitiesMonitoring Adjustment
- 17. The negative view of the Stage – Gate™ Process Slow/high overhead “ Form” Kill innovation
- 18. Goals of Stage – Gate™ process Goal 1: Quality of Execution Goal 2: Sharper Focus, Better Project Prioritization Many Small Projects In Few High-Impact Products Out
- 19. Goal 3: AStrong Market Orientation Goal 4: Better Upfront Homework
- 20. Goal 5: Cross-FunctionalTeam Approach Goal 6: Product with Unique Benefits Goal 7: A Fast-Paced and Flexible Process
- 21. Benefits of Stage - Gate™ puts discipline in chaotic series of events increases the ratio of successful products shortens the time from idea to profit ensures a complete project enhances teamwork
- 22. Stage – Gate™ users
- 23. Thank you for your attention!