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Stage gate process

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  • 1. Stage – Gate™ process Characterization and critical acclaim Iva Ivanova Georgi Kardzhilov Aneliya Aleksandrova Fachhochschule Ludwigshafen am Rhein
  • 2. Stage – Gate™ model by R. Cooper
  • 3. Characterization
    • How can we provoke a discovery?
    • Observe external environment
    • Observe internal environment
  • 4. Good example of a BAD idea
  • 5. Good example of a BAD idea
  • 6. Results form the discovery stage:
    • Main purpose is to identify:
    • Unmet needs
    • Profit areas
    • Gaps
    • With this opportunities shape:
    • Major initiatives
    • Research projects
    • Customer solutions
    • New line extensions
  • 7. Idea screening Define your winning criteria
  • 8. Investigation to evaluate the commercial prospect of your idea Scoping
  • 9. Building the business case and plan Product definition and analysis
  • 10. Product definition and analysis
  • 11. Building the Business Case
    • Primary components
    • Building the project plan
  • 12. Product development
    • Aspects
    • Sourcing, Building, Testing
    • Specially-managed plan
    • Timeline development from the team members
    • Frequent reviews of activities
    • Project management tools and software
  • 13. Testing&Validation
    • Near Testing - alpha testing
    • Field Testing - beta testing
    • Market Testing
  • 14. Testing&Validation
    • Near Testing - alpha testing
    • Field Testing - beta testing
    • Market Testing
  • 15. Launch
    • Full commercialization of the product
    • Full production
    • Marketing&Selling
  • 16. Post Launch activities
    • Monitoring
    • Adjustment
  • 17. The negative view of the Stage – Gate™ Process
    • Slow/high overhead
    • “ Form”
    • Kill innovation
  • 18. Goals of Stage – Gate™ process
    • Goal 1: Quality of Execution
    • Goal 2: Sharper Focus, Better Project Prioritization
    Many Small Projects In Few High-Impact Products Out
  • 19.
    • Goal 3: A Strong Market Orientation
    • Goal 4: Better Upfront Homework
  • 20.
    • Goal 5: Cross-Functional Team Approach
    • Goal 6: Product with Unique Benefits
    • Goal 7: A Fast-Paced and
    • Flexible Process
  • 21. Benefits of Stage - Gate™
    • puts discipline in chaotic series of events
    • increases the ratio of successful products
    • shortens the time from idea to profit
    • ensures a complete project
    • enhances teamwork
  • 22. Stage – Gate™ users
  • 23. Thank you for your attention!

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